Best methodology for creating local keywords when Google has no data?
-
Generally I'll look at data for specific geographical searches and incorporate the data from the other keywords, then track the metrics. I think there is likely a more efficient system but I'm not sure where to start.
-
Are you describing a problem of semantics- different ways of saying the same location?
Are you looking for data that will help you choose the right "local" markets to pursue (demographic data)?
Are you marketing different products depending on the demographics of a location?
Either way, I know of a great tool to help you out. It costs a little money (not much for research purposes) and it's called Google AdWords. I get a GREAT DEAL of information from Adwords campaigns. If you don't have any PPC experience, then I'd consider some good old-fashioned competitive research. What are your competitors (within that geographic local) doing? What words are they using in their copy?
Good luck!
-
Thanks for your response.
1. This is a general question.
2. Yes, exactly.
3. Other keyword data/geographical searches means doing pretty much exactly what you've discussed- I research the category/product/industry and then add the local terms in after.
However, I've found that the best local terms can vary widely depending on the geography (low versus high income demographics, for example.) So, then I research the way people search in specific locations. When I have lots of businesses in one area, there's overlap and its no problem, but the keywords people in Grafton, VT use to describe their location within a phrase is considerably different from White Plains, NY, for example.
Am I totally overthinking this? Interestingly enough, I can't find any information on the topic. Does anyone has an easy method for figuring out the best local terms, even if its independent entirely from the global keywords?
-
Some clarification would help here.
1. Do you have a specific industry/category of keywords in which you are targeting?
2. Are you are using Google's Keyword Tool to research search term volume, but are coming up empty-handed because the local search doesn't have enough data to provide any information, as it is too specific?
3. What do you mean by incorporating geographical searches and "other keyword data"?
If question #2 is your issue, the best approach is to apply your research on those same category/product/industry keywords without the local terms inserted. You can then extrapolate that data with mild accuracy to the local level (ie. use the global approach w/ local terms inserted)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best type of backlinks... Right? What do you think?
I was just thinking... wouldn't the best types of backlinks for any small local business be from "their own competitors" ? Weird, I know... but it would NOT get any more relevant than that. I mean wouldn't an Italian restaurant in New York gain credibility and higher ranks on SE's if "other" 'Italian restaurants in New York' linked back to them? Problem... yeap! It would be really hard to convince your "competition" to link back to ya! no matter how good your content piece is! Thoughts?
Competitive Research | | co.mc0 -
Google Keyword Tool Alternatives
Hey All, So ever since Google shut down the Keyword Tool we have used the keyword planner and a few other tools only to find they aren't quite the same, I was wondering what everyone is using now to get there keyword research and average traffic estimates ? We previous used keyword tool for phrase match and now not much offers phrase match or provides us with what seems as accurate results. We have tried Word Tracker after a numerous amount of research to find a alternative to the keyword tool, and found that the results are very different from the Google Keyword Planner, 1 noticeable result would be of "Web Design Melbourne", in Word Tracker it showed the average search of 9,900 (per month or year I'm not sure) and we compared that to the Google Keyword Planner and it showed 3,000. I have looked over a number of tools and found they weren't quite what we are looking for (Word Tracker, SEMRush, Google Keyword Planner) so I have turned to the MOZ Community. So my first question for everyone would be: A) what do you use for Keyword research and average search estimates now (any good tools with phrase match)? B) If you have used Word Tracker have you found accurate results in your keyword research? If you have found any tools that have proved beneficial and useful please let me know 🙂 (paid or free) Thank you
Competitive Research | | KBB_Digital
Jake Crone0 -
Finding Local SERPs
Good Afternoon Everyone, I am looking into finding a tool that can use different IP addresses for local markets to find what their SERPs look like for searches such as: Cogs in Calgary Cog Installer Miami Cog Repair New York With local IP addresses for that search in that market. Not sure if such a thing exists, but thanks in advance!
Competitive Research | | RandyEpp0 -
Why do keyword competition rankings differ between Google and SeoMoz?
I am a novice at keyword ranking etc. so I appreciate your patience! I checked a longtail keyword - how do i get out of this relationship - in Google AdWords and it came back 'low competition.' When I entered it in SeoMoz it came back as 'very competitive.' Any thoughts? I appreciate your help.
Competitive Research | | UncleTodd0 -
Keyword Research - tools
Hello all, I would like to find better synonyms for my keywords, and dig deeper to bid / place strategy into place for them. I am currently using the adwords too but it only gives me closely related keyword ideas. Is there something "free" which can give me a better co-relation data to work with? Thanks Aditya
Competitive Research | | shanky10 -
Why would a specific Title page search not show up on Google?
I need help to solve an ongoing problem. I have been working to try to figure this out now for weeks. When you search a
Competitive Research | | rdominey
specific page title that has a low competition and all of the SEO checks indicate
that the page should rank in the top 10 if not #1 yet it is nowhere to be found
(not in top 200). I have looked at all of the suggested possible caused from
this and other forums. I have been told by Google that we are not being
manually penalized. I have taken action to correct all of the issues that have
been mentioned in forums; speed, links, SEOmoz crawl results are good, No major
problems for the site, page rank for the search keywords is A yet; Still the problem persists please let me explain with this simple test result: Search Google, Yahoo and Bing for; Gallery Wrap vs Museum Wrap Canvas Looking for this page: http://www.getyourphotosoncanvas.com/gallery-wraps-vs-museum-wraps/ Google = not in top 200 Yahoo = 2 Bing = 2 On the Google search if you drop the work Canvas the result is #2 With the exact title phrase; Gallery Wrap vs Museum Wrap Canvas We find the following pages, but not the correct page: Free Digital Proof from Get Your Photos on Canvas <cite>www.getyourphotosoncanvas.com/free-digital-proof/</cite> FREE Digital Proofs offered by Get Your Photos on Canvas before you ... form the Gallery Wrap or what the Museum Wrap will look like and much, much more! Rank 76 on search for Gallery Wrap vs Museum Wrap Canvas Photos on Canvas Online Gallery Photographs by Ray Dominey <cite>www.getyourphotosoncanvas.com/store/</cite> Photographs
on Canvas by renowned St. Augustine Photographer
Ray Dominey. Photographs ... Gallery Wrap vs. Museum Wrap · Before & Afters
That WOW! Rank 107 on search for Gallery Wrap vs Museum Wrap Canvas Photo on Canvas Triptych, Three Panel Canvas Split Wall Display <cite>www.getyourphotosoncanvas.com/.../split-panel-triptych-photos-on-... 21, 2012 – Photo on Canvas Triptych Split Panels are very popular today but the origin of ...
Gallery Wrap vs. Museum Wrap · Before & Afters That WOW!</cite>Feb Rank 128 and 132 on search for Gallery Wrap vs Museum Wrap Canvas I need help can anyone please help me figure this out?0 -
Local Real Estate Site vs Larger National Sites
Hello all, I am a local realtor that created my website with an idx feed. I am on page one but at the bottom. Question is how can a local real estate website rank better in the SERPS than the larger national brands? Any tips out there from those who have worked with real estate websites and seo? I'm trying to out rank the larger sites for my main keywords. Thanks all.
Competitive Research | | bronxpad0 -
Can i see the keywords my competitors are optimizing seo for?
Ideally, I would get a list of the keywords my competitors are targeting.
Competitive Research | | sajalsahay0