Finding competitors best keywords?
-
How do I learn my competitor's best keywords? I realize I can add more keywords to my campaign but the problem is - I am not sure I am thinking of the right keywords. I don't want to compare with the keywords I am targeting - I want to know what THEY are targeting.
-
Great info, thanks!
-
There are several ways to increase your keywords.
1. keyword spy will show cometitors keywords.
2. AdWords keyword generator can scrape your competitors website.
3. You can also look at your Search Query reports to see what actucal searches triggered your keywords. I recommend doing this every month, so you can grow your campaigns.
-
VERY helpful! I had no idea about using the Google keyword tool. Thanks!
-
Thanks Moosa! I am going to try Keyword Spy.
-
You can use Google adwords keyword tool; just enter a competitor's url in the "website" field and choose the "keyword" tab. This will give you a list of keywords that Google suggests for the site which should give you an idea of what they are targeting.
SEMRush (a paid tool) makes it easy. It will give you the words your competitor is ranking for as well as the words they are using for paid search.
-
It will be difficult to say exactly what keywords are converting for your clients but if you need to know what keywords are ranking well for your clients then take the URL and put it in to keywordspy.com or SEMRush (paid version) and you will get the list of keywords that are working good for your client!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What a Brand should do first for Their Blog Keyword Research or Topic Research?
Hello Moz Community, Need your help guys. What a Brand should do first for their Blog? Keyword Research or Topic Research? Like for the Brand Product page/ eCom Pages, it's quite easy > 1. Buy "Product" Online
Competitive Research | | Max_
2. Buy "Product" "Geo."
3. Product Reviews [for Guest Posting or Reviews]
4. Best "Product" Online and so But, for the blog, it's tough for searching out the keywords that will work if the SEO team or the keyword research team is not aware or don't have the detailed knowledge about the niche they are working on. Please verify: Is it a correct method that an editor should provide a "topic" to the SEO team to find relevant keywords by using a Keyword Research tool that there are enough searches for it which can provide benefits to the blog via the search engine.0 -
Why would a newly created site, have ranked ahead of our site for keyword that we are optimized for?
This newly created site has a DA of 1 and PA of 1, no backlinks, no optimized urls, the keyword they ranked better than us on was listed a total of 6 times on the homepage. Our PA is 29 and DA is 18 for the page that ranks for this keyword. They really copied a few elements of our site but made sure to change a few things, but also list at the bottom of their site 5 keywords that are crucial to our niche industry but they're all linking to the same page. Any ideas? It's an SEO guy running the site, we've watched them toy with adwords trying to be number 1, but not liking the price, so they are here and there with it. Mainly I don't see why they'd rank better for this keyword, we our site have prolly 500% more content that's both of quality and relevance to our customers, in the form of Pdfs, infographics, help sections, and video. Very baffled here, any advice would rock!
Competitive Research | | Deacyde1 -
How to combat competitor buying who is buying links and winning.
I have a competitor who is buying links in the Featured Advertiser Links section of Washington Post online. His backlink profile is a very low # of referring domains. (38ish) with a good bit being repeats of Wahington Post. My question, is their strategy within Google guidelines, and what can I do to combat it? Thanks.
Competitive Research | | bozzie3110 -
Can I write guest blogs on competitor's blogs?
I have been doing some guest blogging and its hard to find guest blogs opportunities. I have found some but they are direct competitors. Is it safe to write guest post? by the way the are not local competitors. Any suggestion please. thanks
Competitive Research | | conversiontactics0 -
Manta inbound link in OSE - competitor site yes, my site no, why?
Our site has had a link back to our site from Manta for a long time, but it's not appearing in our OSE results. One of our competitors similarly has an inbound link from Manta and that link DOES appear in their OSE results. I'm not certain whether that matters for us. Does it? But in any event, why would the one link appear but not the other? Thanks! Tim
Competitive Research | | tcolling0 -
Question about Keywords & Ranking
I hope this isn't too basic of a question, but I am confused about something. If you use the Keyword Research tool and type in "Stained Concrete Flooring", the 3rd result (stainedconcrete.org) has the lowest numbers of any of the sites in the top 8-10... Is it because they have a large amount of traffic? or is there some other factor that I am missing?
Competitive Research | | Timvroom0 -
Does it makes any difference if i use 's' at the end of keyword.
In terms of ranking and other stuff, how does adding 's' at the end of a keyword works ? For example - 'Custom Cases' in place of 'Custom Case' I am getting different results as well for both. Please advice....
Competitive Research | | viniyog0 -
Are there any tools to extract keywords and long tail keywords from a site and report keyword density by URL?
I need a tool that does the following: Find exact matches for keywords in content of sites and report keyword density by URL. Then identify the value generated by a particular keyword.
Competitive Research | | MotionPoint0
