Tool for finding what keywords a competitor ranks for?
-
Does anyone know of any good tools that display what keywords a competitor ranks for?
I have many competitors that I know get a lot of traffic, but I'm not entirely sure where the traffic comes from so it would be nice to plug in their url and get a general overview of what keywords they rank for and what positions.
-
If you use a MAC - SERank is great
If you use a PC - Web CEO
-
Agree with the guys here, another vote for SEMRush, though having analysed my own sites on it numerous times, its really a rough guide not an exact science, very useful all the same.
-
You may wish to explore SEOProfiler and SEMRush, both of which have features that can help you identify what keywords competitors are ranking for.
-
Hello,
A good tool which I think could help you better understand the types of keywords your competitors rank for is www.semrush.com. It's a paid service(from $69.95) but there is a free version which provides you a little insight.
What's good about this tool is it provides the organic keyword rankings for your competitors so it helps you improve your keyword research etc...
There is also 'keyword spy' feature if your competitors are advertising through adwords.
Although, I wouldn't put my house on it being 100% accurate, I would say it should be around 70-80% which is pretty cheap considering it's only $69.95 month.
Hope this helps
-
There is a difference between keywords they rank for, keywords they get traffic for, and keywords they make money from. I rank number one for the phrase "People usually build battleships, battlecruisers, and cruisers" and all kinds of other exact phrases from my home page -- but it doesn't mean that anyone is searching that, or that it's making me any money. Adobe Reader ranks for "click here" but it's not a converting phrase for them.
My gut says you'd need expensive tools where they have access to a ton of data at an ISP level to see what queries people are typing for sites you do not own.
-
I am familiar with both those tools and they do not provide what I am looking for. Specifically I'd love something that spits out a report of the top 100 keywords they rank for in google and shows their positioning in the SERPs.
-
I use SEO site tools extension for chrome. This allows you to easily see their meta description and keywords. Same as looking in their header tag just a bit quicker.
SEO book have a keyword analyser. http://tools.seobook.com/general/keyword-density/
They should be ranking high for their most mentioned keywords if their doing things correctly.
-
Use OSE and look at their anchor text. This should give you a clue as to what keywords the have optimized for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I can see competitors ranking for certain long-tail keywords but cannot find them on web pages. What am I missing?
Hi there. I'm pretty new to SEO and I've been doing a fair bit of training but there is one aspect I have yet to grasp. When I carry out keyword research, I get all these results and I understand the metrics. What I'm not getting is, when a competitor is ranking highly for say "where can I buy fresh turkeys", I assume that that phrase must appear somewhere on the page, but it doesn't. I realise I'm just not thinking about this in the right way. Can anyone offer clarification, please? Kind regards, Bruce
Competitive Research | | BruceBarbour0 -
Can deceptive ads help sites to rank? Pogosticking effect involved...
Hello,
Competitive Research | | fablau
I have a question for you. I have noticed that many music sites that appear in the first top results for keywords our users search for, include all the same ads that deceive people by inviting them to "Download" or get the "Full Album" of what people may be search for. Look at the following websites that are often displayed at the first spots for keywords like "Christmas Sheet Music" (just an example): [....] They all have, most of the times, the same ads. Look at the following screenshots taken from the sites above (the ads are at the top of the page): http://www.virtualsheetmusic.com/storage/google/Shot1.jpg
http://www.virtualsheetmusic.com/storage/google/Shot2.jpg Those deceptive ads could engage users more than legitimate websites not showing those ads or not showing ads at all, making Google think that people are more engaged on those website showing those deceptive ads. If it is quality that Google is looking for, shouldn't they do something to avoid having sites ranking well just because of some deceptive ads that take users into action, but without any useful result? I am eager to know your ideas on this issue. Thanks! Fab.0 -
Effort for "moderate competition" keywords
I'm rather new to this, and while I'm getting some sense of everything I'm trying to figure out what kind of scope of work lays ahead of me. The keywords I'm looking to rank for are "moderate difficulty" -- somewhere between the 45%-55% "difficulty scale" on seomoz's keyword difficulty report. Assuming I have a number of "A-grade" (according to SEOmoz's reports) optimized pages for these keywords, how many links of a given quality level should I be looking at building up? I mean, of course, the more the better, but if I'm gunning for high DA/PA pages, am I looking at dozens here or hundreds of such links? I can imagine that any answer isn't going to come with much specificity, but if there was just an "idea" of the scale of backlinking involved here, that'd be great!
Competitive Research | | yoni450 -
Competitor Keyword Rankings
Is there a way within SEOMoz to uncover the keywords your competitors rank for and their respective SERPs? Thx
Competitive Research | | qiherbs.com1 -
Website Neighborhood Tool
Hello,
Competitive Research | | Ric
Do you know a tool where you can find other websites with the same Adsense code or Analytics Code? Thanks, Eric0 -
My site is ranked in the top 5 for my keywords, but howcome I'm low in an organic search results for my key words?
Are the other factors such as page rank, Alexa rating and mozRank used to determine where I will show up in search results, over Goggle's key word rank for my key words?
Competitive Research | | allstatetransmission0 -
Different SERP results in browsers / different result pages for keyword in browser
Hi, I am making the SEO reports for a travel agency and I have the following problem. SEOmoz shows me the website is on page 1, for a keyword. Yesterday, a google search with firefox showed me the same position, while, searching from a different computer on google using firefox gave me another position. The URL shown was also different. I asked some friends to do the search - the results were the same - first page. Today, firefox shows me the second URL on the 4'th page, and the result from the first page of google does not appear, while Chrome still shows me the first URL on the first page. I have no idea why the URL that was ranking well does not appear on the first page with Firefox, and why it appears on the first page with Chrome, or why the URL that was ranking bad -meaning page 4, appears on Firefox but does not appear on Chrome. Can someone give me some advice?
Competitive Research | | Netlogiq0 -
Keyword Trouble
Having the worse time trying to figure out what keywords to use on my website. Run a E commerce site and we sell HID lighting and aftermarket Lighting or High Intensity discharge lighting. Now when thinking about why people would come to our site...the obvious reason would be to buy HID kits. BUT here is the problem, Every keyword that i throw into the seoMoz keyword difficulty tool or any other tool whether its Google or whatever comes back as super high competition for that word. Now i find low comp words but they don't really relate to my site and could kill my bounce rate percentage. Not sure what i could do or if anyone has any tips that can point me in the right directions. It sounds like i am going to have to muscle my way through this one. Any help please guys.
Competitive Research | | Horrific_ending0