Tool for finding what keywords a competitor ranks for?
-
Does anyone know of any good tools that display what keywords a competitor ranks for?
I have many competitors that I know get a lot of traffic, but I'm not entirely sure where the traffic comes from so it would be nice to plug in their url and get a general overview of what keywords they rank for and what positions.
-
If you use a MAC - SERank is great
If you use a PC - Web CEO
-
Agree with the guys here, another vote for SEMRush, though having analysed my own sites on it numerous times, its really a rough guide not an exact science, very useful all the same.
-
You may wish to explore SEOProfiler and SEMRush, both of which have features that can help you identify what keywords competitors are ranking for.
-
Hello,
A good tool which I think could help you better understand the types of keywords your competitors rank for is www.semrush.com. It's a paid service(from $69.95) but there is a free version which provides you a little insight.
What's good about this tool is it provides the organic keyword rankings for your competitors so it helps you improve your keyword research etc...
There is also 'keyword spy' feature if your competitors are advertising through adwords.
Although, I wouldn't put my house on it being 100% accurate, I would say it should be around 70-80% which is pretty cheap considering it's only $69.95 month.
Hope this helps
-
There is a difference between keywords they rank for, keywords they get traffic for, and keywords they make money from. I rank number one for the phrase "People usually build battleships, battlecruisers, and cruisers" and all kinds of other exact phrases from my home page -- but it doesn't mean that anyone is searching that, or that it's making me any money. Adobe Reader ranks for "click here" but it's not a converting phrase for them.
My gut says you'd need expensive tools where they have access to a ton of data at an ISP level to see what queries people are typing for sites you do not own.
-
I am familiar with both those tools and they do not provide what I am looking for. Specifically I'd love something that spits out a report of the top 100 keywords they rank for in google and shows their positioning in the SERPs.
-
I use SEO site tools extension for chrome. This allows you to easily see their meta description and keywords. Same as looking in their header tag just a bit quicker.
SEO book have a keyword analyser. http://tools.seobook.com/general/keyword-density/
They should be ranking high for their most mentioned keywords if their doing things correctly.
-
Use OSE and look at their anchor text. This should give you a clue as to what keywords the have optimized for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What tool can I use to find the top traffic-driving keyword for a batch of pages from multiple sites?
I thought I might be able to use Ahref's Batch Analysis for this, but that just gives stats on backlinks. I have a several lists of thousands of pages scraped for particular sets of keywords, but what I need is some way to automate fetching the biggest keyword that each page ranks for - biggest being the keyword that is estimated to drive the most organic traffic. Is there a tool out there that does something like this?
Competitive Research | | helenlorettahasan0 -
Keywords local and national
Hello everyone. I asked a similar question but still find myself a bit confused. I am a magician who is trying to improve my web presence. I found a list of keywords which I will list below. The results read from left to right the search results in the United States, and in Ohio ( where I am from). I found these results using google planner. Magician 14800 390 Magicians 5400 170 Corporate Magician 170 10 Comedy Magician 140 10 Here is my question. Lets use the word Magician as an example. I see that there are 390 results in Ohio for the search term Magician. Would I want to key the phrase "magician" or "Ohio Magician". How does google work with this? If I key just the word "magician" and someone in Ohio google searches for Ohio Magicians or something similar, will it detect their location and put me on there radar? When I key in " Ohio Magician" in the planner the results that come back are 0 or less than 10. I'm curious if google works on location and if I'm wasting my time keying in all of these cities that are showing no results. I began targeting "Cleveland Magician" "Columbus Magician" etc. Should I just stick with the main term Magician?
Competitive Research | | Jasonalanmagic0 -
How much should I analyze my competitors?
Hi, Recently I've started a competitor research (aka competitive analysis). A few hours after I began, I've started to feel that maybe I'm doing too much unnecessary work. What I've been doing so far is analyzing the competitor's links (using the Dr Pete's Link Profiling excel and some other things), and their site optimization. The on-site optimization analysis has been very light, just to see if the competitors are doing something really well, or not. But still, I think that maybe I'm doing too much work. So, I'd like to see your thoughs: How much work is necessary when doing competitor analysis? What things do you analyse? And how much do you report to the clients? Thank you all in advance! Ivan
Competitive Research | | ivankrm0 -
Comparing 3 sites and their ranks
I am looking at 3 sites and what they have going for them and why they are ranking how they are. I would like to get some of your feedback on why certain sites are above other ones. One of these sites is a client of mine, I will not point out which one. The other 2 are just competitors. http://www.cornhole-game.org/cornhole-bags.html http://www.samscornholebags.com/ http://www.ajjcornhole.com/cornhole-bags.php I have compared them in OSE and they have PA of 39, 29, and 58 respectively. AJJ has a ton of links, many of which are spammy and irrelevant. It looks like a link package was bought at some point. The other two have a similar number of links but www.cornhole-game.org/cornhole-bags.html has more anchor text themed links. None of which seem to be overly optimized. http://www.samscornholebags.com/ seems to have a lot of company branded anchor text links compared to keyword links. http://www.ajjcornhole.com/cornhole-bags.php as I said obviously bought links and has a ton of stuffed keyword links on poor sites http://www.ajjcornhole.com/cornhole-bags.php has minimal social shares http://www.cornhole-game.org/cornhole-bags.html has about 30 shares http://www.samscornholebags.com/ has about 30 shares but a good number of likes and some other social signals. All 3 sites have an A grade using the on page grade tool here on this site. All 3 got dinged for keyword stuffing. http://www.samscornholebags.com/ ranks the highest with the least amount of links and PA http://www.ajjcornhole.com/cornhole-bags.php ranks next with a really poor link profile and the least amount of social activity http://www.cornhole-game.org/cornhole-bags.html ranks the lowest with anchor text links that are not spammed and some social activity So with all of this in mind, would anybody care to weigh in on why they think any of these sites are ranking where they are in comparison to one another.
Competitive Research | | Atomicx0 -
Competitors SERP's
One of our competitors is routinely achieving excellent SERP for brand related keywords within only a couple of months of adding the respective brand to their website. Full details are explained in the attached image to avoid the competitor being notified of this post via Google Alerts. Can anyone identify how they are achieving this and point me in the right direction? The other thing is that I was also achieving good SERPs for these and other brand related keywords but I seem to have dropped off the face of google for them, where my competitor has not and who continues to achieve the seemingly impossible. Thanks TOfVHD8
Competitive Research | | UnderMe0 -
How to top competitor's article
Hello, For bobweikel.com I'm going to work on getting some natural backlinks by making a better article than http://www.medicinenet.com/weight_loss/article.htm even though they're 30 times more of an authority than me. If you think this is a good idea, how do you recommend I top this thing? I'm just brainstorming
Competitive Research | | BobGW0 -
Moz Rank Moz Trust and Authority higher than my competitor but still getting outranked
Hi There, I'm new to SeoMoz but ive been using it for the past month and I've been using the tools to try to optimize my site but for some reason even though my metrics are showing that my rank and authority are rising past my competitor they still rank higher in the searches. my website is the site on the far left with the domain authority @27. the competitor that keeps outranking me is the third from the left with a domain authority of 12. If anyone can advise as to why I'm being outranked that would be very helpful. I'm stumped here. Thanks guys! eYtMRr9.png
Competitive Research | | SamRaskin1 -
Google serps for split keyword searches
A client has come to me with an issue with the marketing of their website. it is mainly focused around the search of their name. the site is an Magento GO hosted e-commerce based site through Magento. it requires a good amount of optimisation and its in a very competitive market - which has high volume of searches. When entering the name of the business it doesn't show on the first page of Google but it does on Bing or Yahoo. The site name is lovehugz and is UK based The issue is when searched for by name lovehugz it appears on the second page, however if the search term is separated love hugz it appears first on the first page. The site is poorly optmised at present with the page title limited to the name lovehugz. Does anybody know of reasons why Google might be behaving in this manner and what steps should be taken to overcome. Optimising for the name is not the only aim here, however it something that should be in place for people searching by name, There is a lot of work to be done to optimise the site for its essential relevant keywords to stand a chance in its market. Any ideas of help would be greatly appreciated thanks
Competitive Research | | Bristolweb0