Changing server today, any SEO implications or advice you may have?
-
Morning,
We're moving our site to a new server today and having never done so before in an SEO capacity, are there any SEO implications, pitfalls, things to watch out for?
Advice and comments appreciated.
Thanks.
-
If you're changing IPs, I would be sure to lower your DNS time-to-live(TTL) to 1 hour about a day before the move. This would make your DNS rollover much faster. Not an SEO thing, per se, but something that certainly helps Googlebot.
-
Thanks
-
Sites are penalized if pages load very slowly.
There are many tools which allow you to check what hosts are hosted on a server. One example: http://www.yougetsignal.com/tools/web-sites-on-web-server/
-
Two questions Ryan -
1. Does the speed of the server affects seo rankings ?
2. How to find if new server has a bad neighborhood?
-
Thanks, Ryan
One less thing to worry (too much) about.
-
The simple answer is, no. From a SEO perspective, you can host your site on any hardware or software and it doesn't matter.
There are tons of corner cases. Just a few examples:
-
Is your new server equal to or better then the old server? Most server changes are upgrades but if there are major speed issues with the new server, that can be an issue.
-
Is your new server a bad neighborhood? If you share hosting with "bad" sites, there can be issues.
-
Is your entire site being moved? Sometimes a single file missing such as .htaccess or robots.txt can cause major issues.
Overall, a server change in and of itself goes smoothly as long as no mistakes are made and it is an upgrade.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pagination & SEO
Hi We have automatically created brand pages based on which brand they have in their attributes. At the moment, developers have restricted the ability to properly optimise these for SEO, but I also wanted to look at how we should handle pagination. Example: http://www.key.co.uk/en/key/brand/manutan?page=1 http://www.key.co.uk/en/key/brand/manutan?page=2 http://www.key.co.uk/en/key/brand/manutan?page=3 Should we do any of the following - which I've found in an article: Put no follow on all links located on pagination pages Should we no index these pages as they are wasting crawl budget? - Don’t show links to page 2, 3, 4, 5… 10, 11, 12… at the end of your content but only a link to the next and previous pages so that you won’t dilute your page authority. Or does anyone else have any tips on how to handle these pages? Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
Domain name change
Here's the scenario... Client has two domain names: domain.com - targeting one country (Australia) otherdomain.com - targeting all other countries Both have identical products, but different currencies (AU$ and US$). The problem (as most of you will know) is that without using a sub-domain or country-code top-level domains, Google has no idea which domain should be served for which domain. Furthermore, because the root domain is different, Google doesn't see any connection between the two - other than the fact they have identical products! My recommendation to the client is to change to: domain.com to domain.com.au otherdomain.com to domain.com Arguably, we could leave the second one alone. But I think it's better for the brand to use the same root domain for each. Obviously this means both will need to be redirected. Since NONE of the pages within the sites will change, do we need to redirect every page, or just the root domain? Any other risks or concerns we should know about?
Intermediate & Advanced SEO | | muzzmoz0 -
SEO Implications of Moving Blog to Subdomain
Hello, We are having some issues upgrading our stack and maintaining Wordpress for our blog. So we are thinking about splitting them up. What are the SEO implications of moving our blog to a subdomain? Our blog URL structure is currently something like https://www.aplossoftware.com/blog/p/2470/fund-accounting/yearend-closing-checklist/. We would like to change to something like https://blog.aplossoftware.com/p/2470/fund-accounting/yearend-closing-checklist/
Intermediate & Advanced SEO | | stageagent0 -
Magento SEO firm
I'm looking for an SEO company that has substantial experience with the Magento shopping cart system. I've gone thru MOZ.com's Recommended List but I'm unsure of who specializes in Magento. Thanks.
Intermediate & Advanced SEO | | UncleXYZ0 -
Victim of negative SEO
Hello, I'm one of those people that got the "unnatural links" message from google. Since i run my site from the very first day and always was a one man business i know all the ins and outs of the website.
Intermediate & Advanced SEO | | Henkiepenkie
Basicly i have never ever used a seo company to submit my site anywhere.
Never ever i used any shady tactic to get better ranks.
The only thing i did was trading traffic/links with real active websites, being daily updated, high traffic, etc etc. So. After i got notified in webmaster tools i started digging into a list (provided by webmaster tools) to find out why i got this message (meanwhile i lost 75% of my se traffic in past 3 months) After searching for hours i found out that in the past 2 / 3 months my site has been spammed on about 150 forums (completely dead forums with nothing but spam on it) There was no logic at all since my site got linked with the most ridiculous and unlogical word phrases.
My site is adult related and all spam links contained word phrases like "bangladesh mobile" or "rock girl" or "animal abuse" or "ringtones" etc etc. if i ever would be so stupid to start spamming my 7 year old strong business i would at least use titles that would make sence. anyway.
I can't do nothing about these forums, i don't own them, i can't erase them and if there are any owners, they simply don't respond.
I made a list of all the forums and send it to google but the only response they come up with is "there are still unnatural links". I hardly believe they did anything with that list i send them. I don't know what else i can do and was hoping that somebody could advice me on what to do here besides sending google messages on a daily base. cheers0 -
SEO and Pictures tool
Hello, I need to share pictures albums. I would like to know if any of you have an opinion on the best tools available to share pictures on the web? When I say 'the best tool' I mean from an SEO perspective. So, based on your experience, is there tools with which I have better chances to get my pictures indexed? Thanks !! Note: CNET has created a great article that present the major players
Intermediate & Advanced SEO | | EnigmaSolution0 -
Please advice
Hi there I was wondering if is any profit from an aged domain. Can anyone advice how to take out the most of seo benefits? White hat only techniques. Thanks in advance
Intermediate & Advanced SEO | | nyanainc0 -
Does capitalization matter for SEO?
Two places capitalization comes into play: (1) on-page use (title, h1, body text, img alt text, etc) (2) external anchor text I didn't think it mattered from Google's point of view for on-page usage (is this correct?) but I notice that OpenSiteExplorer' s 'anchor text distribution' tab shows different counts for the same keyword if it's capitalized in different ways (eg seomoz.org is listed separate from SEOmoz.org). Is that just OSE or does Google treat the keyword/phrase different based on its capitalization, too? And if so, then should I be creating external links to my site with the 'regular' and 'Capitalized' versions of my key phrases?
Intermediate & Advanced SEO | | scanlin1