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    2. SEO Tactics
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    4. Does a page's url have any weight in Google rankings?

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    Does a page's url have any weight in Google rankings?

    On-Page Optimization
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    • rdreich49
      rdreich49 last edited by

      I'm sure this question must have been asked before but I can't find it.

      I'm assuming that the title tag is far more important than the page's url.  Is that correct?   Does the url have any relevance to Google?

      1 Reply Last reply Reply Quote 0
      • irvingw
        irvingw last edited by

        both are important for SEO - the filename in the URL should match up with your title tag. all filenames should be unique. for example

        www.coolsite.com/kids-toys/blue-schwinn-bike

        not

        www.coolsite.com/kids-toys/blue-schwinn-bike/index.php

        this latter example would cause you to wind up with Google seeing every page with the same filename index.php

        1 Reply Last reply Reply Quote 0
        • irvingw
          irvingw last edited by

          both are important for SEO - the filename in the URL should match up with your title tag. all filenames should be unique. for example

          www.coolsite.com/kids-toys/blue-schwinn-bike

          not

          www.coolsite.com/kids-toys/blue-schwinn-bike/index.php

          this latter example would cause you to wind up with Google seeing every page with the same filename index.php

          1 Reply Last reply Reply Quote 0
          • rdreich49
            rdreich49 @rdreich49 last edited by

            Thanks for your help Wayne.

            Best,

            Richard

            1 Reply Last reply Reply Quote 0
            • rdreich49
              rdreich49 @RachelN last edited by

              Thanks, Rachel.  That's what I thought, but I figured it wouldn't hurt to check with some Pros.

              Best,
              Richard

              1 Reply Last reply Reply Quote 0
              • Wayne76
                Wayne76 @rdreich49 last edited by

                Richard, here is a document I would check out: http://www.seomoz.org/blog/11-best-practices-for-urls. It's from the man (Rand) himself and much of what is stated holds true today.

                1 Reply Last reply Reply Quote 0
                • RachelN
                  RachelN last edited by

                  Your URL example is fine, it's the gobble-de-gook URLs that are a problem

                  rdreich49 1 Reply Last reply Reply Quote 0
                  • rdreich49
                    rdreich49 @Wayne76 last edited by

                    Thanks Wayne,

                    I'm okay with our domain name, but the urls of some of our pages have long navigation  paths (e.g. http://www.lifeinsure.com/education-center/life-insurance-videos/how-much-life-insurance-should-i-have).  A lot of our pages have urls like this.

                    Do you see any problem with a url this long and does Google put more weight on the title tag than on the url?

                    Best,

                    R

                    Wayne76 rdreich49 2 Replies Last reply Reply Quote 0
                    • Wayne76
                      Wayne76 last edited by

                      Hi Richard,

                      The short answer is, yes, domain names and URL structure are certainly key to positive ranking for particular keywords. Some would argue that domain names carry too much weight (I personally think so!), but it's a fact, so be careful when picking your domain name and also be sure you are properly formatting your URLs.

                      If you have specific questions regarding either, I'm happy to try and help.

                      Best,

                      W

                      rdreich49 1 Reply Last reply Reply Quote 0
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