Should I use the main keyword in the title tag for the site on all category pages?
-
I am pretty excited about changing all my title tags (for the most important 7 pages) since I have seen my rankings jump up in the SERP just by adding the main keyword for my website in the title tag.
To make it easier I will explain my business. Simply, I run an online jewelry shop, so basically the keywords I want to use is "Jewelry online" and for the main categories "Necklace", "Rings" and "Bracelets".
What I am unsure about is whether to use all the keywords in the main pages title tag or should I just use the main keyword "Jewelry online". I don’t want to create competition between my own pages of course.
Jewelry Online - Trendy Fashion Jewelry | Homepage
Or
Jewelry Online - Necklace, Rings, Bracelets | Homepage
And the same goes for the main categories, should I include "jewelry online" or not, like:
Bracelets - Fashion Jewelry Online | Homepage
Or
Bracelets - Trendy_ Bangles_ and Arm Cuffs | Homepage
Any suggestions what is the best practice for the title tag on main page and the main categories?
Thanks
-
Thank you!
And the same strategy should be used on the title tag?
Because the URL strategy is already known to me and implemented on my site.
-
Yes and no.
when you link from a page about Jewelry to another page about Jewelry, you are tell the SE that the target page is the importatnt page. if you have Jewelry in the link text you are doing the same. so if you have other pages about Jewelry and you link them to your home page with the link text stating Jewelry you will rasie the home page. so having said that you should not link away from your home page using Jewelry in the link text to anouther page about Jewelry.
you should link from your home page to your sub categories with subcategory in the link text, and you should linke back to the home page also.
Just think like you ae searching for Jewelry, you see a door with Jewelry painted on it, you open the door and there is a room with some Jewelry in it, but there is another door with Jewelry painted on it, in that room it is full of Jewelry.
the search engine would see the second room more important and the first room as the path to the Jewelry
-
The URL and the individual product pages are already optimized, like you explained.
My thought was that if I use the more competitive keyword, "Jewelry Online", on all Category pages it would boost my trafic on that specific keyword.
But I guess thats a bog NO, and I will only create competition between my own pages?
-
It would help you get your main keyword higher, but only a bit, you are better going for a keyword per page.
-
IMO you should use your main, more competitive keywords on your home page
Jewelry Online | Company name
Then you can use the less completive words in category pages.
Bracelets | Trendy Bangles and Arm Cuffs
and then depending on your keyword research, you can even have individual product pages that are more focused on the long tail keywords. Keep in mind that the closer words are to the http:// the more relevant they are to your keyword optimization.
Trendy Bangles | Bracelets (make the url look like this, http:www.brandname.com/trendy-bangles/bracelets
Gold Arm Cuffs | Bracelets...
Elegant Tennis Bracelets | Bracelets...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix Category Duplicate Titles Issue?
How to fix Category Duplicate titles and descriptions issues? Most common problem in Wordpress. Example - http://www.abc.com.au/news
Intermediate & Advanced SEO | | varunrupal
http://www.abc.com.au/news/page/3
http://www.abc.com.au/news/page/4
http://www.abc.com.au/news/page/5
http://www.abc.com.au/news/page/10
http://www.abc.com.au/news/page/6
http://www.abc.com.au/news/page/7
http://www.abc.com.au/news/page/9
http://www.abc.com.au/news/page/80 -
Using a Sub Domain as a Main Domain?
Hi, I'm working on a site at the moment and the sub domain is acting as the main domain. This occurred when the site was redesigned and built on a sub domain for testing but it was never moved to the main domain when it went live (a couple of years ago). So little or no pages are live on domain.com but all on sub.domain.com. It's a large company but they have very poor rankings. Would you recommend that they move the sub domain back into the root folder? Does this involve renaming/re-pointing URLs? Thanks Louise
Intermediate & Advanced SEO | | MVIreland1 -
How to optimize count of interlinking by increasing Interlinking count of chosen landing pages and decreasing for less important pages within the site?
We have taken out our interlinking counts (Only Internal Links and not Outbound Links) through Google WebMaster tool and discovered that the count of interlinking of our most significant pages are less as compared to of less significant pages. Our objective is to reverse the existing behavior by increasing Interlinking count of important pages and reduce the count for less important pages so that maximum link juice could be transferred to right pages thereby increasing SEO traffic.
Intermediate & Advanced SEO | | vivekrathore0 -
Parallax site with snippets of internal pages on the homepage
Hello, I am working on a parallax site that also has an internal landing page structure. The homepage includes snippets of the existing copy from some of the other internal pages. My question is what can I do to the homepage to prevent duplicate content in this situation? We aren't utilizing the entire landing page on the homepage just a few lines. Would it be possible to place a 'no-index, follow' tag on these sections? Thanks in Advance
Intermediate & Advanced SEO | | Robertnweil10 -
Using Pagination for eComm Reviews Pages
Hi All, An eComm site has product pages where only 10 customer reviews are found in the source code on the product page, no matter how many reviews the product actually has. ALL reviews (including the 10 displayed on the product page) are located on a subdomain, split into many pages dependong on how many reviews a certain product has (some have well over 100 unique reviews). Reviews page: http://reviews.americanmuscle.com/0065-en_us/charcoalamr-18x8-0512-pirelli-stan/american-muscle-wheels-amr-charcoal-wheel-pirelli-tire-kit-18x8-05-14-all-reviews/reviews.htm Corresponding product page: http://www.americanmuscle.com/charcoalamr-18x8-0512-pirelli-stan.html I'm fearing a Panda related problem here, especially since thousands of products have only 1 or two reviews, duplicated on the reviews.americanmuscle.com page and the corresponding product page. I also do not want to lose the unique content on the second and third reviews pages simply by noindexing/canonicaling them to the product page. My question is whether or not I can paginate the reviews.am pages in a way that the product page is "page 1" and the first reviews page is "page 2," second reviews.am page is "page 3" and so forth. Are there issues associated with domain-to-subdomain pagination? Can I utilize the pagination tab in this manner in the first place? There are currently more than 57,000 of these review.americanmuscle.com pages in the index that I would like to clean up so any/all suggestions are appreciated.
Intermediate & Advanced SEO | | andrewv0 -
Can I Use Cross Domain Canonical For Duplicate Categories & Product Pages?
I want to fix issue regarding duplicate categories & product pages on my multiple eCommerce websites. http://www.vistastores.com/patio-umbrellas-fiberbuilt-umbrellas-llc-7gcrw-teal.html - Want to rank with this... http://www.vistapatioumbrellas.com/patio-umbrellas-fiberbuilt-umbrellas-llc-7gcrw-teal.html - Duplicate one! http://www.vistastores.com/patio-umbrellas - Want to rank with this... http://www.vistapatioumbrellas.com/patio-umbrellas - Duplicate one!
Intermediate & Advanced SEO | | CommercePundit0 -
Different TITLE for the same page appear for different keywords
Hi there Can anyone advice please on this funny/strange issue I have title on home page. When I type some of keywords the homepage appears in SERP with shortcut TITLE (just one keyword there). But when I type company name I have full TITLE. Could anybody advice please what can be a problem and how to fix it?
Intermediate & Advanced SEO | | fleetway0 -
Should I check Use noindex for Tag Archives?
I have a page indexed > (http://mysite.com/mypost) and also http://mysite.com/tag/mypost The same post shows up twice, one with /tag/ one without when I search site:http://mysite.com
Intermediate & Advanced SEO | | vinner-280241
Is this a duplicate content?? Can I get penalized for this? In the All in one plugin should I check Use noindex for Tag Archives to avoid this or doesn't matter.
Thanks0