Should we have customers like our URL or our Facebook brand page?
-
(Note: main question in bold)
I know this post basically establishes that Facebook shares are not a strong cause of increased rankings.
But what about likes? I've searched and read through the forum and YouMoz blog but haven't really found this question answered.
We just redesigned our site and we're implementing sharing options in the booking and order completion processes - should we point the Facebook Like button to like our URL or our Facebook brand page (currently with 3,800+ likes)?
Seems that a like of the URL would be more direct ranking value (what we're going for), but according to that same post mentioned above, Google doesn't crawl or index FB wall pages... so is all Facebook activity - shares, url likes, brand page likes - for naught? (at least for now, till Google starts using that info)
-
Thanks for the feedback Ryan. It's true things could've changed. I was just curious if anyone had done any tests one way or the other. I think I'll go with continuing to build up our Facebook brand page community, although building likes on the URL is tempting and seems like something Google will count in the future if they don't now... Anyone else have any input or experience with rankings improving because of likes on a URL or FB brand page?
-
There is a lot of speculation on this topic but I am not aware of any hard facts. There are a few analysis articles such as the one you mentioned in your original question. Search engines do not share this information. Even if you had a confirmation of Google's policy from 6 months ago, it could have completely changed. Facebook is constantly making changes and so is Google.
I can only share my practice is I try to ensure each visitor is presented a means to Like each web page, and the home page also offers a means to Like the Facebook page. I also recommend other methods of encouraging a Like to the main Facebook page. One example is a 10% off coupon to anyone who Likes the page.
-
True, and I see the benefit of that. As a personal user I interact more with the brands I follow on Facebook.
But as far as SEO value goes, is there any advantage to more likes on our URL vs our page?
What I'm scared of is that the info I've been reading is starting to say there's not a way to get direct ranking SEO value out of social interaction with Facebook...
-
should we point the Facebook Like button to like our URL or our Facebook brand page
The Facebook page would be preferable.
If someone likes your facebook page, you establish a very important communication channel with the user. You can post news or specials on your facebook page and it will appear on the user's wall even if they do not visit your site. That connection is a huge advantage because most facebook users see their wall updates daily, where they probably visit your site much less frequently.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Register a Domain: Brand Name VS Product Name
Hi All, Since Google give more priority to brand names and most of the penalized websites by Google's Penguin update are websites which had links with promoted keywords, is it a good idea to register a new domain by the product name (ex: www.leatherbags.com) ?. Or is it good to register the domain by the company or brand name and then build a reputable brand first before targeting product based keywords (ex: leather bags) ?.
Branding | | Iresh.Dilan1 -
Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city.
Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city. I'm talking Search Retargeting, not Site Retargeting.
Branding | | mustang7870 -
Brand Exposure for Increased Awareness
Looking for a mechanism to increase my brand awareness over the web. Has anyone run across a site or method that has helped them expand the awareness of their brand significantly that can be measured?
Branding | | casper4340 -
Is Rel=author appropriate for non-article type pages, a.k.a. business websites
I understand I can use Rel=author with Google+ for article's I write, and I understand I can use the same code for regular websites, which I'm still waiting to see show up in the SERPs, but my question is as follows... Is Rel=author appropriate for regular business websites (since we are business owners, not authors of articles), or is there some other Schema.org tag that should be used which will also show our images in the SERPs? I'd like my business logo to show up in the SERPs for my business page and my personal photo to show up for my blog pages.
Branding | | Twinbytes0 -
How to increase page authority and domain authority? [Ecommerce]
How can I increase my Ecommerces Domain and Homepage Authority? My competition have 60-70 page Authority and it's time I try to compete.
Branding | | InkCartridgesFast0 -
Wikipedia Company Page
I put up a company page on wikipedia and a mod took it down. How can I get a company page on wikipedia? Thanks!
Branding | | tylerfraser0 -
Branding/Domain Challenge
A year and a half ago, SEO was all new to me and I may have made a mistake that looks to be a problem now. In a misguided quest to rank higher and faster, I used a domain for it's keywords and quick ranking potential rather than using my business' name URL. I've built the links and authority to where I'm now ranking well for many of my local search terms which is important for my local business success. The situation is that now I want to expand my business nationally as a franchise which will require my company's name in the domain(?), and the addition of entirely new pages and terms. My company's name' URL> www.ImpactMMAfitness.com is pointed to my site www.austinfitnessgyms.com and GA shows a significant # of visitors type our name in to find us. I also think it would be odd for someone outside my town looking for franchise info to be pointed to a different domain with Austin in it. I was wondering what option would be best: Keep as is Change domains - ouch!? Make a new second site ? I have 'ImpactFranchise.com I could use for a new site just for franchising but I would be starting at the bottom for any rankings. Is there a solution, or did I dig myself into a hole?
Branding | | OhYeahSteve0 -
What are the best ways to improve/trigger "Brand Signals"?
Google considers some companies "brands" or stronger "brands" than other sites. What are the best ways to show Google you are an actual brand, not a fly by night eCom?
Branding | | zachc_coffeeforless.com0