Working in the world of Google Farmer Update
-
So I know have seen how my websites have taken a nose dive from the google farmer update most likely with traffic significantly hit. Example site is callcatalog.com. What recommendations are there to deal with the new world order? How can we look at optimizing, changing, modifying our process to improve rankings and traffic?
-
First thing is remove ads that are "in your face" and concentrate on your content. Looking through that page you gave as an example, the content at the bottom is too far down - it needs to be moved higher up the page - the top would be preferable. If needs be, use a "more" to drop down the content in its entirety.
Make sure every sentence there is unique and not duplicated on other external sites.
To be honest, I can see exactly why Google has knocked it down - removing your ads is the first step. The second should be to make your page content rich and interesting for your visitors.
Regards,
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Next scheduled update?
Hello my new website is showing everything at minimum like domain and page rating and backlinks, when will the next update will be?
Algorithm Updates | | raffaelegurrieri0 -
How often does Google review Featured Snippets? What do you think?
Hi, I was wondering if anyone knows how often Google review Featured Snippets and if there is a way to find out? Thanks
Algorithm Updates | | Chris29181 -
Meta Descriptions - Google ignores what we have
Hi I still write meta descriptions to help with CTR. I am currently looking at a page where the CTR needs improving. I check the meta on Google SERPs & it isn't pulling through the meta description we have - but other info on the page. This isn't ideal - why does this happen? Will Google just make the decision and are descriptions not worth writing?
Algorithm Updates | | BeckyKey0 -
Did we just have a rolling Penguin update?
I just had a page/keyword that had an algorithmic penalty jump in rank significantly. Once was ranked 3, ranked 80+ since October 2012, overnight it jumped to 31.
Algorithm Updates | | EugeneF0 -
7 Pack Google Serps?
What is the best way to get into the 7 pack of google serps? I have a site that ranked well before this changed but not was pushed back to page 2. I have Unique content and I currently have provided my info to all the standard local sites, like Yelp, Manta, Local.com and others. I already have a Google Local page and I also have links from local sites. What else can be done?
Algorithm Updates | | bronxpad0 -
Google automatically adding company name to serp titles
Maybe I've been living under a rock, but I was surprised to see that Google had algorithmically modified my page titles in the search results by adding the company name to the end of the (short) title. <title>About Us</title> became About Us - Company Name Interestingly, this wasn't consistent - sometimes it was "company name Limited" and sometimes just "company name. Anyone else notice this or is this a recent change?
Algorithm Updates | | DougRoberts0 -
Website "penalized" 3 times by Google
I have a website that I'm working with that has had the misfortune of gaining rankings/traffic on Google, then having the rankings/traffic removed...3 times! (Very little was changed on the site to gain or lose "favor" with Google, either.) Notes: Site is a mixture of high quality original content and duplicate content (vacation rental listings) When traffic crashes, we lose nearly all rankings and traffic (90+%) When traffic crashes, we lose all rankings sitewide, including those gained by our high quality, unique pages None of the "crash" dates appear to coincide with any Panda update dates We are working on adding unique content to our pages with duplicate content, but it's a long process and so far doesn't seem to have made any difference I'm confounded why Google keeps "changing its mind" about our site We have an XML sitemap, and Google keeps our site indexed pretty well, even when we lose our rankings Due to the drastic and sitewide loss of rankings, I'm assuming we are dealing with some sort of algorithmic penalty Timeline: Traffic steadily grows starting in Jan 2011 Traffic crashes on Feb 19, 2011. We assumed it was due to a pre-panda anti-scraper update, but don't know. Google sends traffic to our site on March 1, then none the next day On June 16th, I block part of the site using robots.txt (most of the section wasn't indexed anyway) On June 17th, Google starts ranking our site again. I thought it might be due to the robots.txt change, but I had just made the change a few hours ago, and Google wasn't even indexing the part of the site I blocked Traffic/rankings crash again on July 6th. No theory why. Site URL: http://www.floridaisbest.com Traffic Stats: Attached I know that we need more backlinks and less duplicate content, but I can't explain why our Google rankings are "on again, off again". I have never seen a site gain and lose all of its rankings/traffic so drastically multiple times, for no apparent reason. Any thoughts or ideas would be welcome. Thanks! t8IqB
Algorithm Updates | | AdamThompson0 -
Organic CTR on Google - KPI?
Hi, I was hoping for some advice on my keyword analysis I have completed. So far I have identified a hitlist of high volume keyword associated to the industry I operate in. As well as this, I'm monitoring our keyword positions within the SERPS. Question: Is there a CTR metric available depending on the position your keyword ranks within Google? i.e. If I am position 3 and looking to move to position 1 on a specific keyword, what amount of incremental search volume would be geneerated to my website? PResumably the CTR would also depend on what market you operate in too I am also going on a 65% / 35% Organic/PPC split based on keyword search volume so to give me a true reflection of the search volume available... Any advice on this would be much appreciated... Simon
Algorithm Updates | | simonsw0