Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Brackets in a URL String
-
Was talking with a friend about this the other day.
Do Brackets and or Braces in a URL string impact SEO? (I know short human readable etc... but for the sake of conversation has anyone relaised any impacts of these particular Characters in a URL?
-
Thanks for the feedback.
I personally don't think any SEO Question is Naive, there are so many permutations and possibilities. And if you work with a large company and Large Dev Teams with Legacy Systems you are often put in scenarios that little questions like this are important and can dictate how entire scope may or may not be realised. I am compiling a comprehensive URL guidelines for my Devs (which I will certainly share with the SEOmoz community when complete.)
A little sideline note: Someone once told me Pipe Characters "|" won't impact a URL string. However, they actually frequently break, get truncated or double encoded when being crawled from Google/Bing with little rhyme or reason.
The question about Brackets/Braces Stemmed from this link from Coke. http://www.cokeunleashed.com.au/wagsallowance.jsp?mkwid={ifsearch:s}{ifcontent:c}WVnyieg7&pcrid=13521527730
-
Sorry... maybe I've just seen too many naive question in a too short frame of time

-
Yes agree there are other more pressing issues to debate but I don't think this question is out of place. I welcome people to post any type of SEO question here no matter how silly they think it might be. We're all on different stages of learning, but more than once I have been inspired by a naive question to look up something which lead to a discovery of immense value and interest to me and others in the SEO community.
Brackets from what I can see do not represent a significant element, in theory they can act as a separator of different logical units of a URL (though there are much better ways to do that such as using hyphens). I would personally not use them and not sure if they represent a problem in way crawlers interpret URL structure.
-
No... they are just awful.
Anyway... sorry to cite myself and link to a post I wrote... http://www.iloveseo.net/the-ten-crappiest-mythical-seo-questions-we-should-not-ask-anymore/
Without offence, but is it not better thinking to more relevant SEO problems?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google ignore ? in url?
Hi Guys, Have a site which ends ?v=6cc98ba2045f for all its URLs. Example: https://domain.com/products/cashmere/robes/?v=6cc98ba2045f Just wondering does Google ignore what is after the ?. Also any ideas what that is? Cheers.
Intermediate & Advanced SEO | | CarolynSC0 -
How to stop URLs that include query strings from being indexed by Google
Hello Mozzers Would you use rel=canonical, robots.txt, or Google Webmaster Tools to stop the search engines indexing URLs that include query strings/parameters. Or perhaps a combination? I guess it would be a good idea to stop the search engines crawling these URLs because the content they display will tend to be duplicate content and of low value to users. I would be tempted to use a combination of canonicalization and robots.txt for every page I do not want crawled or indexed, yet perhaps Google Webmaster Tools is the best way to go / just as effective??? And I suppose some use meta robots tags too. Does Google take a position on being blocked from web pages. Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Why is this SERP displaying an incorrect URL for my homepage?
The full URL of a particular site's homepage is something like http://www.example.com/directory/.
Intermediate & Advanced SEO | | TheEspresseo
The canonical and og URLs match.
The root domain 301 redirects to it using the absolute path. And yet the SERP (and the cached version of the page) lists it simply as http://www.example.com/. What gives? Could the problem be found at some deeper technical level (.htaccess or DirectoryIndex or something?) We fiddled with things a bit this week, and while our most recent changes appear to have been crawled (and cached), I am wondering whether I should give it some more time before I proceed as if the SERP won't ever reflect the correct URL. If so, how long? [EDIT: From the comments, see here: https://www.youtube.com/watch?v=z8QKIweOzH4#t=2838]0 -
Double hyphen in URL - bad?
Instead of a URL such as domain.com/double-dash/ programming wants to use domain.com/double--dash/ for some reason that makes things easier for them. Would a double dash in the URL have a negative effect on the page ranking?
Intermediate & Advanced SEO | | CFSSEO0 -
Removing UpperCase URLs from Indexing
This search - site:www.qjamba.com/online-savings/automotix gives me this result from Google: Automotix online coupons and shopping - Qjamba
Intermediate & Advanced SEO | | friendoffood
https://www.qjamba.com/online-savings/automotix
Online Coupons and Shopping Savings for Automotix. Coupon codes for online discounts on Vehicles & Parts products. and Google tells me there is another one, which is 'very simliar'. When I click to see it I get: Automotix online coupons and shopping - Qjamba
https://www.qjamba.com/online-savings/Automotix
Online Coupons and Shopping Savings for Automotix. Coupon codes for online discounts on Vehicles & Parts products. This is because I recently changed my program to redirect all urls with uppercase in them to lower case, as it appears that all lowercase is strongly recommended. I assume that having 2 indexed urls for the same content dilutes link juice. Can I safely remove all of my UpperCase indexed pages from Google without it affecting the indexing of the lower case urls? And if, so what is the best way -- there are thousands.0 -
How to deal with URLs and tabbed content
Hi All, We're currently redesigning a website for a new home developer and we're trying to figure out the best way to deal with tabbed content in the URL structure. The design of the site at the moment will have a page for a development and within that you can select your house type, then when on the house type page there will be tabs displayed for the user to see things like the plot map, availability and pricing, specifications, etc. The way our development team are looking at handling this is for the URL to use a hashtag or a query string at the end of it so we can still land users on these specific tabs for PPC for example. My question is really, has anyone had any experience with this? Any recommendations on how to best display the urls for SEO? Thanks
Intermediate & Advanced SEO | | J_Sinclair0 -
Brackets vs Encoded URLs: The "Same" in Google's eyes, or dup content?
Hello, This is the first time I've asked a question here, but I would really appreciate the advice of the community - thank you, thank you! Scenario: Internal linking is pointing to two different versions of a URL, one with brackets [] and the other version with the brackets encoded as %5B%5D Version 1: http://www.site.com/test?hello**[]=all&howdy[]=all&ciao[]=all
Intermediate & Advanced SEO | | mirabile
Version 2: http://www.site.com/test?hello%5B%5D**=all&howdy**%5B%5D**=all&ciao**%5B%5D**=all Question: Will search engines view these as duplicate content? Technically there is a difference in characters, but it's only because one version encodes the brackets, and the other does not (See: http://www.w3schools.com/tags/ref_urlencode.asp) We are asking the developer to encode ALL URLs because this seems cleaner but they are telling us that Google will see zero difference. We aren't sure if this is true, since engines can get so _hung up on even one single difference in character. _ We don't want to unnecessarily fracture the internal link structure of the site, so again - any feedback is welcome, thank you. 🙂0 -
Is using dots in URL path really a problem?
we have a couple of pages displaying a dot in the URL path like domain.com/mr.smith/widget-mr.smith It displays fine in chrome, firefox and IE and for the user it may actually look better than replacing it by _ or -. Did this ever cause problems to anybody?
Intermediate & Advanced SEO | | lcourse
Any statement from google about it?
Should I change existing URLs? If so, which other characters can I use in the URL instead of underscore and dash, since in our system dash and underscore are already used for rewriting other characters. Thanks0