Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track your brand’s footprint in AI search
      Moz Pro

      Track your brand’s footprint in AI search

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Brackets in a URL String

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Brackets in a URL String

    Intermediate & Advanced SEO
    3
    5
    3715
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • AU-SEO
      AU-SEO last edited by

      Was talking with a friend about this the other day.

      Do Brackets and or Braces in a URL string impact SEO? (I know short human readable etc... but for the sake of conversation has anyone relaised any impacts of these particular Characters in a URL?

      1 Reply Last reply Reply Quote 0
      • AU-SEO
        AU-SEO @Dan-Petrovic last edited by

        Thanks for the feedback.

        I personally don't think any SEO Question is Naive, there are so many permutations and possibilities. And if you work with a large company and Large Dev Teams with Legacy Systems you are often put in scenarios that little questions like this are important and can dictate how entire scope may or may not be realised. I am compiling a comprehensive URL guidelines for my Devs (which I will certainly share with the SEOmoz community when complete.)

        A little sideline note: Someone once told me Pipe Characters "|" won't impact a URL string. However, they actually frequently break, get truncated or double encoded  when being crawled from Google/Bing with little rhyme or reason.

        The question about Brackets/Braces Stemmed from this link from Coke.  http://www.cokeunleashed.com.au/wagsallowance.jsp?mkwid={ifsearch:s}{ifcontent:c}WVnyieg7&pcrid=13521527730

        1 Reply Last reply Reply Quote 1
        • gfiorelli1
          gfiorelli1 @Dan-Petrovic last edited by

          Sorry... maybe I've just seen too many naive question in a too short frame of time 🙂

          1 Reply Last reply Reply Quote 0
          • Dan-Petrovic
            Dan-Petrovic @gfiorelli1 last edited by

            Yes agree there are other more pressing issues to debate but I don't think this question is out of place. I welcome people to post any type of SEO question here no matter how silly they think it might be. We're all on different stages of learning, but more than once I have been inspired by a naive question to look up something which lead to a discovery of immense value and interest to me and others in the SEO community.

            Brackets from what I can see do not represent a significant element, in theory they can act as a separator of different logical units of a URL (though there are much better ways to do that such as using hyphens). I would personally not use them and not sure if they represent a problem in way crawlers interpret URL structure.

            gfiorelli1 AU-SEO 2 Replies Last reply Reply Quote 3
            • gfiorelli1
              gfiorelli1 last edited by

              No... they are just awful.

              Anyway... sorry to cite myself and link to a post I wrote... http://www.iloveseo.net/the-ten-crappiest-mythical-seo-questions-we-should-not-ask-anymore/

              Without offence, but is it not better thinking to more relevant SEO problems?

              Dan-Petrovic 1 Reply Last reply Reply Quote -1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • cathywix

                301 Redirects to relative URLs not absolute a problem?

                Hi we recently did a migration and a lot of content changed locations see: https://d.pr/i/RvqI81 Basically, the 301 goes to the correct location but its a relative URL (as you can see from the screenshot) rather than absolute URL. Do you think this is a high priority issue from an SEO standpoint, should we get the developer to change the redirects to absolute? Cheers.

                Intermediate & Advanced SEO | | cathywix
                0
              • alex_goldman

                All URLs in the site is 302 redirected to itself

                Hi everyone, I have a problem with a website wherein all URLs (homepage, inner pages) are 302 redirected. This is based on Screaming Frog crawl. But the weird thing is that they are 302 redirected to themselves which doesn't make any sense. Example:
                https://www.example.com.au/ is 302 redirected to https://www.example.com.au/ https://www.example.com.au/shop is 302 redirected to https://www.example.com.au/shop https://www.example.com.au/shop/dresses is 302 redirected to https://www.example.com.au/shop/dresses Have you encountered this issue? What did you do to fix it? Would be very glad to hear your responses. Cheers!

                Intermediate & Advanced SEO | | alex_goldman
                0
              • yacpro13

                Duplicate content on URL trailing slash

                Hello, Some time ago, we accidentally made changes to our site which modified the way urls in links are generated. At once, trailing slashes were added to many urls (only in links). Links that used to send to
                example.com/webpage.html Were now linking to
                example.com/webpage.html/ Urls in the xml sitemap remained unchanged (no trailing slash). We started noticing duplicate content (because our site renders the same page with or without the trailing shash). We corrected the problematic php url function so that now, all links on the site link to a url without trailing slash. However, Google had time to index these pages. Is implementing 301 redirects required in this case?

                Intermediate & Advanced SEO | | yacpro13
                1
              • andypatalak

                Mobile website on a different URL address?

                My client has an old eCommerce website that is ranking high in Google. The website is not responsive for mobile devices. The client wants to create a responsive design mobile version of the website and put it on a different URL address. There would be a link on the current page pointing to the external mobile website. Is this approach ok or not? The reason why the client does not want to change the design of the current website is because he does not have the budget to do so and there are a lot of pages that would need to be moved to the new design. Any advice would be appreciated.

                Intermediate & Advanced SEO | | andypatalak
                0
              • alecfwilson

                For URLs that require login, should our redirect be 301 or 302?

                We have a login required section of our website that is being crawled and reporting as potential issues in Webmaster Tools. I'm not sure what the best solution to this is - is it to make URLs requiring a login noindex/nocrawl? Right now, we have them 302 redirecting to the login page, since it's a temporary redirect, it seems like it isn't the right solution. Is a 301 better?

                Intermediate & Advanced SEO | | alecfwilson
                0
              • lcourse

                Is using dots in URL path really a problem?

                we have a couple of pages displaying a dot in the URL path like domain.com/mr.smith/widget-mr.smith It displays fine in chrome, firefox and IE and for the user it may actually look better than replacing it by _ or -. Did this ever cause problems to anybody?
                Any statement from google about it?
                Should I change existing URLs? If so, which other characters can I use in the URL instead of underscore and dash, since in our system dash and underscore are already used for rewriting other characters. Thanks

                Intermediate & Advanced SEO | | lcourse
                0
              • JohnPeters

                Crazy long weird URLs... help

                I have a HTML website, mysite1.com, and I placed a link on the home page to another one of my sites, mysite2.com Today I checked the links to mysite2.com in Majestic and noticed 24 links coming from the mysite1.com instead of just one link. The URLs from mysite1.com that are showing in Majestic are like this mysite1.com/?epl=4donafvFK3fMXxZXMWQRQLodmPchoXCK5C7-kbBv_agkwlkJrZAoaSDVUlhqFmUqt0f8c2Q6jF6GO6DNMnbidqRsikriF-IEBEt5okmICLEB0FxP36GrsxoPGQ3SGBo1PVR7itDUA4CYmjypn5gi mysite1.com,was inherited from a friend and I believe that it was originally built in Frontpage. Can you tell me how I can get rid of these multiple links as I only want 1 showing from the home page Thanks in advance

                Intermediate & Advanced SEO | | JohnPeters
                0
              • knowyourbank

                URL Structure for Directory Site

                We have a directory that we're building and we're not sure if we should try to make each page an extension of the root domain or utilize sub-directories as users narrow down their selection. What is the best practice here for maximizing your SERP authority? Choice #1 - Hyphenated Architecture (no sub-folders): State Page /state/ City Page /city-state/ Business Page /business-city-state/
                4) Location Page  /locationname-city-state/ or.... Choice #2 - Using sub-folders on drill down: State Page /state/ City Page /state/city Business Page /state/city/business/
                4) Location Page  /locationname-city-state/ Again, just to clarify, I need help in determining what the best methodology is for achieving the greatest SEO benefits. Just by looking it would seem that choice #1 would work better because the URL's are very clear and SEF. But, at the same time it may be less intuitive for search. I'm not sure. What do you think?

                Intermediate & Advanced SEO | | knowyourbank
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.