Question about keyword
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I had read a post in SEOmoz about keywords. According to it, The best keywords are
1. High Volume (many searches/month)
2. Low Competition
3. High Value (large % of visitors convert)
My question is how can i find about 2nd and 3rd point. High search volume is shown in many Tools including Google adwords, but how can we be sure to find keywords that are low in competition and at the same time high value.
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Following on from Johns response;
"You should have an instinct for which of these will convert best."
Once you have a list of these keywords you could always carry out an old-school KEI (Keyword Effectiveness Index) check on each of them.
1. Check the Adwords tool for the number of monthly searches.
2. Run a regular google search and note the number of returned results which is diaplyed just below the search bar. i/e 'About 1,799,900 results (0.13 seconds) - This is your competition.
3. KEI = monthly searches x monthly searches ÷ competition
The KEI theory is that the higher the KEI the more effective your campaign will be. Initially the figures don't give you a very clear picture but if you include the KEI check as part of your regular research and combine the results with your other keyword analysis and "instict" you will end up with a more rounded view.
If, for instance, you were choosing between two different keywords to use as your main target keyword and one of them had a KEI of 2.3 and the other had a KEI of 176.4 then I would be opting for the second keyword choice.
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Thanks John.
"You should have an instinct for which of these will convert best.".
I was also thinking along those lines, when decided to ask the question. This to me, seems the best approach.
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Using the Adwords tool works to find the high volume and low competition keywords. You should have an instinct for which of these will convert best. Build your content around those, and over time you'll see which keywords produce the highest value. I don't know of a tool that will measure the value of keywords for you. Since everyone's site is different, I have a hard time picturing how that would work.
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