How to compare Goals in Analytics

[TheDude]

I setup LivePerson web chat on my site.  In doing so I integrated it with Google Analytics as a conversion goal so I can track the visitors that engaged in chat.

I want to see the affect these chats have on my other conversion goal, a completed lead.  How do I figure out the conversion % of new leads for people who have enaged in web chat vs. those who haven't?

[TheDude]

This is awesome, thanks for the great reply!

I didn't even realize you could segment traffic like this.  Thanks aghain!

[Martijn_Scheijbeler]

Hi,

The best way to do this in my opinion is creating two advanced segments within Google Analytics.

• 1 Segment with the people who used you're LivePerson chat, you set the specific goal which you already used for LivePerson to identify these people. And you set the value on > 1 because they had to complete at least one time the goal to start a chat with you. So it looks like this. In this example I used Goal 1, make sure you have the right number for you LivePerson goal.
• 1 Segment with the people who didn't complete the goal. Which is the value less than 1. The segment will look like this.

After you create those segments you are able to apply them both on your reports and so you can see what is the difference between those segments.

Happy analyzing and please let me know if you have any questions!