How to compare Goals in Analytics
-
I setup LivePerson web chat on my site. In doing so I integrated it with Google Analytics as a conversion goal so I can track the visitors that engaged in chat.
I want to see the affect these chats have on my other conversion goal, a completed lead. How do I figure out the conversion % of new leads for people who have enaged in web chat vs. those who haven't?
-
This is awesome, thanks for the great reply!
I didn't even realize you could segment traffic like this. Thanks aghain!
-
Hi,
The best way to do this in my opinion is creating two advanced segments within Google Analytics.
- 1 Segment with the people who used you're LivePerson chat, you set the specific goal which you already used for LivePerson to identify these people. And you set the value on > 1 because they had to complete at least one time the goal to start a chat with you. So it looks like this. In this example I used Goal 1, make sure you have the right number for you LivePerson goal.
- 1 Segment with the people who didn't complete the goal. Which is the value less than 1. The segment will look like this.
After you create those segments you are able to apply them both on your reports and so you can see what is the difference between those segments.
Happy analyzing and please let me know if you have any questions!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Amazon referral on analytics
In the past month, I've received referrals from tt.amazon.com, coming from both Ireland and Germany - it made me a bit suspicious as I haven't seen tt.amazon before and I can't find much online about it. I'm a little reluctant to click through to the website in case it is suspicious... Does anyone know anything about this and should I be concerned? Thanks!
Reporting & Analytics | | RayflexGroup0 -
What is Local SEO in Google Analytics (Organic Source)
Recently, I saw "Local SEO" is mentioned as the organic source. Can someone please tell what is this and from where Google is fetching data for this source?
Reporting & Analytics | | Kevin.Monks0 -
Google Analytics Campaign Tracking overriding each other
Howdy, fellow mozzers. So, here is the situation: Let's say someone comes to the website through Organic Google Search, and first thing they see is the banner on the website, on a click of which it takes you to a promotional landing page. I have this banner being tracked with GA campaigns. Now, here are my questions: If that user makes a purchase, which source / medium it will be assigned to? Organic/google or website/banner? (as far as i understand it assigns it to website/banner) If that's the case, is there way to find out afterwords where the website/banner sessions came initially from? If there is no such way, how shall i setup the tracking to be able to see wherre the initial visit to the website came from, yet also track how many people clicked on the banner and made a purchase? Thanks 🙂
Reporting & Analytics | | DmitriiK0 -
How to filter many cities from Google analytics
I need to filter hundreds of cities from my traffic reports. I've been told that adding them all in this format: |Knutsford|Ripon|Cheadle Hulme|Congleton| and using the 'matching reg/exp from the drop down should do it... Unfortunately that doesn't seem to be working as I can still see cities like London in the results.... Any ideas?
Reporting & Analytics | | david.smith.segarra0 -
Google analytics is not tracking well
Hey, There is something not working in our GA account, its shows too many visits per day, when look where this traffic comes from, the majority comes from (not set). Please find attached. Really appreciate help! Thank you! BvmAKtO
Reporting & Analytics | | Comunicare0 -
Google Analytic - Is it possible to see which organic keyword triggered goals?
Hi, I am trying to see which of my Google organic keywords triggered my goals? In GA I click > Conversion > Goals > Overview > Source Medium (This then says where my goals came from but when I click Google / Organic it just brings me to the overview page of my organic traffic). Is it possible to see which organic keywords trigger goals?
Reporting & Analytics | | AdvanceSystems0 -
Does Google Analytics parse visits from search apps?
Does anyone know if Google Analytics reports visits to your website differently from individual search apps like Google and Bing? Or do they just treat them the same as any other keyword visit from Google or Bing search engine? I suppose the end result is probably the same as in the Google app you're using Google so it would just be a different access point versus a new tool. I'm just curious if there is a way to see how many Mobile visits are coming from the apps vs the browser. For me personally I have the Google and Bing iOS apps installed but rarely use them, opting for the Safari search bar 99% of the time.
Reporting & Analytics | | nsauser0 -
Long tail analytics
I've been playing with google advanced segments, but can't work out how to do this: Show all the keywords and traffic that send between x and x number of keyword searches per month. I'd like to have 3 different segments to show short, long and midtail keywords. Can anyone help?
Reporting & Analytics | | PeterM220