Creating a separate blog off our website
-
A while ago we purchased some domains that are related to our industry. I'm fairly sceptical about using them, but I am interested what peoples thoughts are.
We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog.
I have been debating whether or not it will be a good idea to use one of the domain names that we have purchased to create more of an industry blog that is off our website.
I'm not sure if this is considered a "black hat" technique by using domains registered to us? And also whether or not Google will punish because we are blogging from the same IP address and linking back to our site ?
I look forward to hearing what people think.
Thanks,
-
It's not blackhat SEO, and it's very common to create separate domains for the means of SEO. You can even use the same IP address (so you don't actually need a new host or new IP) and the benefit is still there. While it does help if the domains are hosted at separate locations, it isn't necessary.
Any of the articles that do belong on your company blog should be on your company blog. Everything else can go on the secondary domains. Just be sure that you develop the domains as you would your flagship website: with quality and attention to detail. Otherwise they serve no purpose other than for your SEO (no value to visitors) and they could be considered as grey/black-hat SEO.
Your secondary domains also become guinea pigs. You can test new services or link building ideas on them, and if they lose their rank, it certainly isn't good but it's not going to hurt your main domain. It's a layer of abstraction that will both protect your main website's SEO and allow you to start building case studies.
Personally I like to get whoisguard to mask the registrant of the domain, separate them all on different servers, and try to make them as unique as possible. (Tough in a specific industry, though..) I'd recommend you did the same.
Let me know if you have questions about this! Cheers.
-
I wouldnt consider it "black hat" as long as you're providing valuable, rich content, that is agnostic to your brand. If you have any other companies in your industry that could also add content, you could really gain some traction and use it as a marketing tool for the industry with some leverage toward your brand.
That being said, there are much more qualified people who could probably clarify issues.. these are just my guestimates.
Now, the same IP address could create an issue.. you may want to host it on another server.
-
We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog.
The best place for this content is in a folder on your main website such as.... mysite.com/blog/
It is possible to run to installations of wordpress on a single domain.
If you don't want that content on your own site then placing it on a satellite site would be the next choice.
Running two different sites in the same niche is not a sin... and most hosts will give you a second IP address for a very small fee. Ask them about it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog post outreach for backlinks
Hi all, My understanding of obtaining backlinks by way of blogpost outreach is that it's best to include several outbound links to related high domain websites within blog post copy (as well as a link to the website you're marketing, obviously) such as this post https://www.scoopearth.com/why-should-you-use-royalty-free-music-for-youtube-videos/ or this one https://small-bizsense.com/how-to-create-quality-content-for-your-business/. However, I've recently read a few articles that suggest that from a human perspective only having one clear link in the copy, such as this post https://www.clichemag.com/entertainment/movies/the-benefits-of-royalty-free-cinematic-music-for-your-videos/, increases the chance of the reader visiting the site in question. I guess the thinking is that if there's only one link to be clicked on it increases the chances of click-thru, as opposed to the reader possibly clicking on another external link that's only there because of current SEO advice. So is it best to follow SEO guidelines and include several outbound links within guest blog posts, or is it better to only have the one link to your client's site (to focus the readers attention on it)?
Link Building | | JCN-SBWD0 -
Test my website
I have a website. I need to test this onpage. I do not know where to start. Please help me! My web site: United Airlines Thanks you!
Link Building | | tunguyen1108940 -
Why my website dosent count as a backlink for others?
I have some Links in my website that points to other websites, when i took one of this website to see his backlinks, i didn't find mine in that list?
Link Building | | eldon190 -
Dead/Broken links on old blogs
Hi We are currently trying to update our blog page on our website but quickly realized there are numerous dead or broken 404 links after clicking on anchor text from past blog posts. Our blog is set up in WordPress and we recently installed an SEO plug in with it. Some of these anchor texts don't actually need links and I want to unlink them, is there a simple way to do this on WordPress? Other anchor text I would like to "301 redirect" to another page. Can i do this on WordPress or is this something my SEO plugin should be able to fix? Answers are much appreciated! Thanks
Link Building | | SapphireCo0 -
Seo for a photographer's website
Hello all, I am a big fan of this site & of SEO. I am a photographer & I do my own SEO (horribly, I must admit), my questions is how to I go about attracting natural links when so much of my content image of weddings & family portraits? How I do get good websites or blogs interested in about my website?
Link Building | | KristopherWho0 -
Which Link Strategy is Better: .edus or Blogs?
Suppose you only have enough resources to execute a strategy that will earn links from 100 .edu sites or a strategy will earn 100 blogs on your industry. Which would you choose?
Link Building | | ProjectLabs0 -
Links from Google Place to Website
If you have a business with multiple locations, is it better to link you Google Place pages to the home page (IE homepage.com) or directly to one of the location's pages. (IE homepage.com/location) ? Thank you
Link Building | | caseyp0