Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Creating a separate blog off our website
-
A while ago we purchased some domains that are related to our industry. I'm fairly sceptical about using them, but I am interested what peoples thoughts are.
We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog.
I have been debating whether or not it will be a good idea to use one of the domain names that we have purchased to create more of an industry blog that is off our website.
I'm not sure if this is considered a "black hat" technique by using domains registered to us? And also whether or not Google will punish because we are blogging from the same IP address and linking back to our site ?
I look forward to hearing what people think.
Thanks,
-
It's not blackhat SEO, and it's very common to create separate domains for the means of SEO. You can even use the same IP address (so you don't actually need a new host or new IP) and the benefit is still there. While it does help if the domains are hosted at separate locations, it isn't necessary.
Any of the articles that do belong on your company blog should be on your company blog. Everything else can go on the secondary domains. Just be sure that you develop the domains as you would your flagship website: with quality and attention to detail. Otherwise they serve no purpose other than for your SEO (no value to visitors) and they could be considered as grey/black-hat SEO.
Your secondary domains also become guinea pigs. You can test new services or link building ideas on them, and if they lose their rank, it certainly isn't good but it's not going to hurt your main domain. It's a layer of abstraction that will both protect your main website's SEO and allow you to start building case studies.
Personally I like to get whoisguard to mask the registrant of the domain, separate them all on different servers, and try to make them as unique as possible. (Tough in a specific industry, though..) I'd recommend you did the same.
Let me know if you have questions about this! Cheers.
-
I wouldnt consider it "black hat" as long as you're providing valuable, rich content, that is agnostic to your brand. If you have any other companies in your industry that could also add content, you could really gain some traction and use it as a marketing tool for the industry with some leverage toward your brand.
That being said, there are much more qualified people who could probably clarify issues.. these are just my guestimates.
Now, the same IP address could create an issue.. you may want to host it on another server.
-
We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog.
The best place for this content is in a folder on your main website such as.... mysite.com/blog/
It is possible to run to installations of wordpress on a single domain.
If you don't want that content on your own site then placing it on a satellite site would be the next choice.
Running two different sites in the same niche is not a sin... and most hosts will give you a second IP address for a very small fee. Ask them about it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my website is not getting rank?
I can understand my website age is a big issue but now I want you to help me. I have been doing guest posts for increasing the domain authority but no good result. I just want you to let me what should I do next? AmazeInvent
Link Building | | alexmurphy11220 -
What are the SEO implications of high quality backlinks from US-based websites to UK-based websites?
Hi everyone, quick question I hope someone could help me with: We're representing a client based in the UK. As part of their overall strategy we've been linkbuilding. At the moment, about 80/90% of the links we've gained come from UK-based sites, with 10/20% coming from US-based websites. The US based websites are very good (think New York Times and genuine, relevant blogs with good readerships). An external search analyst/consultant has contacted the client to say that the US links will be harming the site, because the links are from websites in the US and not the UK. We believe that if 80/90% of the links were from the US this could indeed cause harm as it could indicate to search engines that our client is in the US when it's not (which might compromise their chance of ranking in .co.uk versions of search engines) however because it's only 10/20%, and because the linking sites are very good, we believe that they will getting all of the benefits of the positive metrics without any meaningful negatives. We just wanted to get a few opinions on this to see if people think that we're mistaken, and would be glad to hear any opinions contrary to our own.
Link Building | | GoUp0 -
How to Reduce the spam score of the website?
My website is www.naturesouq.com,it is a E-commerce Portal and Moz shows a spam score of 8,may i know why my site spam score is high and how can i reduce it,after all it is a dubai store portal.
Link Building | | offilery68 -
Website Ranking well in Mobile but not in Desktop
Hello guys, Recently we are experiencing good rankings for our targeted keywords in mobile but in desktop the rankings are not progressing. For example, in Mobile, our main targetted keyword ranks in 7th position but in Desktop we are stuck in 11th position. In desktop the website have been stuck in 11th position for quite some time now, any suggestion will help.
Link Building | | NkZagreus0 -
What tool can be used to provide a list of links on a website that points to other websites?
For example: On a website there are items in the news listing that point to articles about a company that appear on online news sites; items that point to collateral hosted by vendors we use, etc. What tool can be used to provide a list of these links?
Link Building | | Scratch_MM0 -
1000 of links on my website ? is it good or bad
Hi guys my site: www.dorchdanola-netbutik.dk is a e-commerce store, and generally we have many links on all pages because of the many products and categories. Im not sure if this is actually bad or good? I've been told that it will definately harm my site when google crawls it. The thing is that google visit my site often and I still have good pageranks in google. So does it actually harm my site having all these products and categories? And what can I do about it if google see every page as duplicate content? I also link to my social pages like FB, G+, e.g. Should I put rel="nofollow" or rel="me" on these social links? Thanks guys!
Link Building | | Dorchdanola0 -
Do links to my website improve all pages?
I'm currently building links to my home page (through directories) and blog pages. However, none of these pages are actually targeted pages for main keywords. In SEO, do links to any webpage of a site contribute to the improved rank of other pages?
Link Building | | Gavo0 -
Should I link from my blog back to my product pages?
Hello... I just installed a blog on my Magento site. My question is whether or not i should be linking within posts on the blog back to the product or category pages that i am talking about...from an SEO perspective. If in my post i am talking about flashlights being important when preparing for a storm, should i link the word flashlights to the flashlight category on my site? I know I can do this, the question is should i, from google's perspective. A) should i link the word (flashlights) to that category on my page B) should i put a line at the bottom of every post that says something like "if you are interested in purchasing flashlights, visit this link" and hyperlink that whole sentence... THANKS!
Link Building | | Prime850