$1,500 question
-
I have $1,500 to spend to promote 8 years old website.
Almost no SEO work was done for the site in the past 3-4 years. The site has a couple hundreds (around 300) external backlinks pointing to the homepage, and around 30 backlinks pointing to internal pages. It gets around 60% traffic from referring sites, 30% direct, and 10% from SE. The homepage has PR 4. It ranks around 70th place in Google rankings for one of the main keywords. No keyword research has been done for the site. Looking for long term benefits.
What would be the best way, in your opinion, to spend this money?
-
Thanks, I emailed you.
-
I can be reached via e-mail: Ryan@Vitopian.com.
-
Fair enough. Like you said without knowing the website you can't give anything else then general recommendations.
Not really sure where to go from here. Do you offer private consultation for somebody like me?
-
Without seeing your site, understanding your product niche, knowing your customer base, etc. any advice offered is completely blind.
Your focus is promoting your site to build traffic. This can happen through SEO, SEM, social networking promtion or ads, and almost any sort of marketing. You can make a viral video or a bumper sticker which says "LionsFan.com" (if that was your site). The possibilities are almost endless.
Without any idea of your market, I am not willing to make any specific recommendations.
-
Thanks for the answer Ryan.
In the past few months I improved the site's design and content considerably, and there is not too much room for improvement in that area anymore. There are always things to improve, off course, but not too much, and not something that will change revenue drastically.
In other words the site is ready for some minor work on design and content , and at the same time there is a lot of room in figuring out ways of bringing quality visitors to the site. I would like to spend these $1,500 to bring quality visitors to the site, and spread the word around. Any ideas about what would be a good $1,500 investment in this area?
What would be a desirable bounce rate? This site has around 50% right now.
-
The first step I would recommend is to examine the site itself.
Any form of promotion depends on what visitors find when they arrive at the site. No matter how good your site appears, you will retain a percentage of visitors while others will not be happy and move on. You want to retain the highest percent of visitors possible, and convert them towards whatever your site goals are such as sell a product/service, complete a form, register, etc.
Site improvements vary greatly depending on the site. A few possibilities are improved layout, A/B testing, logo or art work, design work, social integration and acquiring trust symbols. Anything change you can make to better connect with visitors and earn their trust would be beneficial.
Once your site is solid, the next step is content. You could generate new content, infographics, images, videos, etc.
Only once you have a well designed site and some solid content which visitors will want to see would I recommend working on promoting the site. Until you reach this point, there is too much leakage (i.e. bounced visitors) to promote most sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor Ranking in Positions 1 & 2
I have seen an increasing instance of where the same company, one of our main competitors, are ranking in positions 1 and 2 for the same search phrase. It appears that both the homepage and dedicated service page relevant to the search term are ranking, but surely having them at position 1 & 2 is not something search engines like Google want to encourage? I have also seen other instances of the same company ranking twice on page 1 but not necessarily in #1 or #2. Is this an anomaly or just something I have to live with?
Intermediate & Advanced SEO | | Kevbyrne2 -
Duplicate H1 Question & Landing Page help
Hi We have 2 H1's on this page http://www.key.co.uk/en/key/heavy-duty-shelving Our webmaster has put one as display:none - but isn't this just going to look like we're keyword spamming & trying to hide it? OK now I;m looking I am seeing more wrong with this page... The width buttons at the top as h2's...& they link to facet pages? Won't this just waste crawl budget? and every product title/user guide title etc are all H2's.... I just need to put a plan together to give to our dev team on what should be updated Any tips would be great. Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Site Not Indexing After 2 Weeks - PA at 1
Hi Moz Community! I'm working as a digital marketing consultant for an organization that uses us for their online registration - we do not manage their web page. The issue that I am hoping you might have some ideas on is that their SERPS still aren’t making much of a recovery since they revamped their site in mid August. I ran a MOZ campaign for them and despite that they (eventually) got all their 301s in place, they submitted an updated sitemap to Google, aren’t hitting any crawl errors, and have a working robots.txt over two-thirds of their site pages don’t seem to be indexing. MOZ is giving most of them a Page Authority of 1, and when I login to their GWT, it’s showing me that only 3 pages have been indexed of the 315 URLs submitted. I know Google doesn’t make any guarantees in index update timelines, but 2+ weeks seems like a long time 😞 Their website is https://www.northshoreymca.org/. The site has a DA of 43 but most of the pages on the main nav are still at 1. They gave me permission to share in this forum because we're really trying to figure out a recovery strategy. Any thoughts or ideas as to what might be causing this? Is there anything else that you think I should check or that might be causing an issue? Is it possible that Google is just taking this long to index their page? Note: this page is built with Drupal. THANK YOU!
Intermediate & Advanced SEO | | camarin_w0 -
HTTPS 301 Redirect Question
Hi, I've just migrated our previous site (siteA) to our new url (siteB) and I've setup 301 redirects from the old url (siteA) to the new (siteB). However, the old url operated on https and users who try to go to the old url with https (https://siteA.com) receive a message that the server cannot be reached, while the users who go to http://siteA.com are redirected to siteB. Is there a way to 301 redirect https traffic? Also, from an SEO perspective if the site and all the references on Google search are https://siteA.com does a 301 redirect of http pass the domain authority, etc. or is https required? Thanks.
Intermediate & Advanced SEO | | opstart0 -
Question & Review should be seperate page
Hi pls look at the below page, http://www.powerwale.com/store/exide-xplore-xltz4-3ah-battery/76933 is questions and review should be in seperate page, as i think that in the future the comments, will become Key word stuffing for the product page. Pls suggest.. If yes, suggest the best url as well.. thanks
Intermediate & Advanced SEO | | Rahim1191 -
Bingpreview/1.0b Useragent Using Adding Trailing Slash to all URLs
The Bingpreview crawler, which I think exists in order to take snapshots of mobile friendly pages, crawled my pages last night for the first time. However, it is adding a trailing slash to the end of each of my dynamic pages. The result is my program is giving the wrong page--my program is not expecting a trailing slash at the end of the urls. It was 160 pages, but I have thousands of pages it could do this to. I could try doing a mod rewrite but that seems like it should be unnecessary. ALL the other crawlers are crawling the proper urls. None of my hyperlinks have the slash on the end. I have written to Bing to tell them of the problem. Is anyone else having this issue? Any other suggestions for what to do? The user agent is: Mozilla/5.0 (iPhone; CPU iPhone OS 7_0 like Mac OS X) AppleWebKit/537.51.1 (KHTML, like Gecko) Version/7.0 Mobile/11A465 Safari/9537.53 BingPreview/1.0b
Intermediate & Advanced SEO | | friendoffood0 -
How long for Panda 4.1 fixes to take affect?
Hi, If you have been hit by Panda 4.1 and now putting fixes in place, for this example lets say you remove a load of dup content (and that's what caused the problem) - how long would it take for that fix to take affect? Do you have to wait for the next Panda update? or will it be noticed on the next crawl? Thanks.
Intermediate & Advanced SEO | | followuk0 -
How to set up 301 redirect for URL with question mark
I have encountered some issue with 301 redirect and htaccess file. I need to redirect the following url: http://www.domain.com/?specifications=colours/page/3 to: http://www.domain.com/colours The 301 redirect command I wrote in htaccess file is as follow: Redirect 301 /?specifications=colours/page/3 http://www.domain.com/colours And it doesn't work at the moment. What is the correct way to set up 301 redirect here? Your help will be sincerely appreciated!
Intermediate & Advanced SEO | | robotseo0