Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How many strong tags is too many
-
Hi everyone, just a quick question, what are your views on the use of strong tags in content? how many is too many?
What is you have strong tags around every keywords for a sentance etc?
-
Well yeah that wouldn't be too many at all, but then going back to what Marcus and EGOL said you're much better off using bold tags for readability reasons than simply using it on keywords really. It has little to no impact in terms of rankings (probably a tiny bit) but can have a much greater impact on keeping your visitors moving forward and converting if used to break the content up into more digestible chunks with a good scent of what's important to them and where their eyes should go next.
I'd probably use bold a few more times in a 500 word piece but use it as what it is, an emphasis tag
Not emphasising keywords for Google but whatever it is in the content that will encourage the user to feel they're in the right place... if that happens to combine with some keywords or keyword phrases then great, but don't see it as a game-changer for rankings -
Its keywords that are bold, so i guess perhaps 1 or 2 for around 500 words would be about right?
-
I suppose if you were going to look at it as "how many is too many" though it would be a percentage density instead of an actual number because it would depend on the size of the piece.
If you had a 1,000 word page then 50 words in bold might look okay but if it were a 100 word page then 50 words in bold would be ridiculous.
-
Exactly (the everything is important bit, not agreeing with me).
-
I agree with Marcus... When you make everything important then nothing is important.
-
If you have to ask that question, I would say you are using too many.
The on page tool looks for one instance of a keyword in either a strong, bold or em tag so if you are doing this for SEO, the prevailing common sense would be that any more than that one is too many.
If the highlighting provides some kind of benefit for your users then you can do more but if you are looking at bolding lots of text for SEO - then forget it.
The best answer is to just use common sense and create something that is readable with the important keyword highlighted if you can do so in a natural way.
Hope it helps.
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dynamic Canonical Tag for Search Results Filtering Page
Hi everyone, I run a website in the travel industry where most users land on a location page (e.g. domain.com/product/location, before performing a search by selecting dates and times. This then takes them to a pre filtered dynamic search results page with options for their selected location on a separate URL (e.g. /book/results). The /book/results page can only be accessed on our website by performing a search, and URL's with search parameters from this page have never been indexed in the past. We work with some large partners who use our booking engine who have recently started linking to these pre filtered search results pages. This is not being done on a large scale and at present we only have a couple of hundred of these search results pages indexed. I could easily add a noindex or self-referencing canonical tag to the /book/results page to remove them, however it’s been suggested that adding a dynamic canonical tag to our pre filtered results pages pointing to the location page (based on the location information in the query string) could be beneficial for the SEO of our location pages. This makes sense as the partner websites that link to our /book/results page are very high authority and any way that this could be passed to our location pages (which are our most important in terms of rankings) sounds good, however I have a couple of concerns. • Is using a dynamic canonical tag in this way considered spammy / manipulative? • Whilst all the content that appears on the pre filtered /book/results page is present on the static location page where the search initiates and which the canonical tag would point to, it is presented differently and there is a lot more content on the static location page that isn’t present on the /book/results page. Is this likely to see the canonical tag being ignored / link equity not being passed as hoped, and are there greater risks to this that I should be worried about? I can’t find many examples of other sites where this has been implemented but the closest would probably be booking.com. https://www.booking.com/searchresults.it.html?label=gen173nr-1FCAEoggI46AdIM1gEaFCIAQGYARS4ARfIAQzYAQHoAQH4AQuIAgGoAgO4ArajrpcGwAIB0gIkYmUxYjNlZWMtYWQzMi00NWJmLTk5NTItNzY1MzljZTVhOTk02AIG4AIB&sid=d4030ebf4f04bb7ddcb2b04d1bade521&dest_id=-2601889&dest_type=city& Canonical points to https://www.booking.com/city/gb/london.it.html In our scenario however there is a greater difference between the content on both pages (and booking.com have a load of search results pages indexed which is not what we’re looking for) Would be great to get any feedback on this before I rule it out. Thanks!
Technical SEO | | GAnalytics1 -
How long does it take for canonical tags to work
How long on average does it take for a canonical tag to work? Understand that canonicals are just a suggestion, but after adding a canonical tag and submitting the page via Google fetch, assuming Google follows the canonical, would you expect it to work after a day or two or does it take longer? We added canonicals to old PPC landing pages that are ranking organically, though our new landing pages (which we want to rank organically) are not identical and have a bit more content/features. They are similar though. Canonicals were added to the old pages (pointing to new pages) and requested indexing via search console. Old pages are still ranking and new pages not so much. FYI we are unable to 301 old PPC pages due to other non negotiable reasons unfortunately. Thanks.
Technical SEO | | SoulSurfer80 -
Do URLs with canonical tags get indexed by Google?
Hi, we re-branded and launched a new website in February 2016. In June we saw a steep drop in the number of URLs indexed, and there have continued to be smaller dips since. We started an account with Moz and found several thousand high priority crawl errors for duplicate pages and have since fixed those with canonical tags. However, we are still seeing the number of URLs indexed drop. Do URLs with canonical tags get indexed by Google? I can't seem to find a definitive answer on this. A good portion of our URLs have canonical tags because they are just events with different dates, but otherwise the content of the page is the same.
Technical SEO | | zasite0 -
Do you need a canonical tag for search and filter pages?
Hi Moz Community, We've been implementing new canonical tags for our category pages but I have a question about pages that are found via search and our filtering options. Would we still need a canonical tag for pages that show up in search + a filter option if it only lists one page of items? Example below. www.uncommongoods.com/search.html/find/?q=dog&exclusive=1 Thanks!
Technical SEO | | znotes0 -
Yoast SEO Plugin and Theme Conflict - Meta Tags
I have installed yoast seo plugin and a theme that I purchased.
Technical SEO | | vivadata
I have added site title and meta description for the index page through yoast seo plugin see here http://screencast.com/t/AdjMynym8Tm however this does not work as can be seen on the test site
http://importingtips.com/test/ does anyone have any advice? Thanks0 -
I need help with a PHP canonical URL tags
I found a little difficult for me to do a canonical tag in my PHP. On-Page Report Card We check to make sure that IF you use canonical URL tags, it points to the right page. If the canonical tag points to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank. If you've not made this page the rel=canonical target, change the reference to this URL. NOTE: For pages not employing canonical URL tags, this factor does not apply. I don't know how to tidy my PHP Any suggestion.
Technical SEO | | lnietob0 -
Why "title missing or empty" when title tag exists?
Greetings! On Dec 1, 2011 in a SEOMoz campaign, two crawl metrics shot up from zero (Nov 17, Nov 24). "Title missing or empty" was 9,676. "Duplicate page content" was 9,678. Whoa! Content at site has not changed. I checked a sample of web pages and each seems to have a proper TITLE tag. Page content differs as well -- albeit we list electronic part numbers of hard-to-find parts, which look similar. I found a similar post http://www.seomoz.org/q/why-crawl-error-title-missing-or-empty-when-there-is-already-title-and-meta-desciption-in-place . In answer, Sha ran Screaming Frog crawler. I ran Frog crawler on a few hundred pages. Titles were found and hash codes were unique. Hmmm. Site with errors is http://electronics1.usbid.com Small sample of pages with errors: electronics1.usbid.com/catalog_10.html
Technical SEO | | groovykarma
electronics1.usbid.com/catalog_100.html
electronics1.usbid.com/catalog_1000.html I've tried to reproduce errors yet I cannot. What am I missing please? Thanks kindly, Loren0 -
Use of Meta Tag - MSSmartTagsPreventParsing
We've inherited some sites from another developer that had the following tag: All references I can find to it are from 2004. What is the purpose and is it worth including in pages/sites we build?
Technical SEO | | wcksmith0