Difference between page/domain authority
-
could anyone explain the difference between Page Authority and Domain Authoity to me or give me a link to a site where it is explained?
Sorry if It's really obvious and I'm just too stupid to find out, but I've searched and haven't found anything.
-
Domain Authority is based on the strength of the whole domain while Page Authority is based on the strength of the individual page.
Here are the full explanations:
-
Hi,
I was searching for the answer to this too and found this:
Domain Authority predicts how well a web page will rank on a domain. The higher the Domain Authority, the greater the potential for an individual page on that domain to rank well.
Page Authority predicts the likelihood of a single page to rank well, regardless of its content. The higher the Page Authority, the greater the potential for that individual page to rank.
You can use Domain Authority and Page Authority to quickly target pages and websites that have the best potential to perform well in search engine results pages.
It's important to note that both Domain Authority and Page Authority are on a 100-point, logarithmic scale. Thus, it's much more difficult to grow your score from 70 to 80 than it would b to grow from 20 to 30.
Behind the scenes, Domain and Page Authority scores are calculated using SEOmoz's Ranking Models work. In essence, we analyze rankings data from the search engines and then and build a predictive scoring system using our own on-page analyses and Linkscape link data.
You can see these metrics in action by checking out our Open Site Explorer tool.
Hope it helps
Lindsay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strange - Search Console page indexing "../Detected" as 404
Anyone seen this lately? All of a sudden Google Search Console is insisting in Page indexing that there is a 404 for a page that has never existed on our client's site: https://........com.au/Detected We've noticed this across a number of sites, precisely in this way with a capitalised "/Detected" To me it looks like something spammy is being submitted to the SERPs (somehow) and Google is trying to index that and then getting a 404. Naturally MOZ isn't picking it up, cause the page simply never existed - it's just happening in Search Console 2afc7e35-71e4-4e25-80a3-690bf10776a7.png It comes and it goes in the 404 alerts in Console and is really annoying. I reckon it started happening late 2022.
Reporting & Analytics | | DanielDL0 -
How to change domains in Google Analytics without losing the data
Hi there, We recently changed our domain from .COM to .NET so that all our subdomains from external pages matched. Right now in Google Console we have our new .NET website being tracked, but in GA we are still tracking .COM. It is also causing issues with MOZ crawling our site because of the .COM/.NET discrepancy. My question is what is the best way to change our Google Analytics from .COM to .NET without losing historical data and what considerations do we need to change before implementing this? Our team was concerned that just downloading the old data would be too vast and it we wouldn't be able to continue manipulating it dynamically in GA. Thanks!!
Reporting & Analytics | | cPanel-LLC.0 -
Google Analytics / Facebook UTM
Hello, I have a quick question. I am setting up conversion tracking for my Facebook ads, so I am giving each ad set a tracking URL (UTM) in order to see which ads are converting etc. Is it possible to see on analytics how much I am spending on these ads or a cost per conversion? Or does the tracking merely track general analytics data such as bounce rate, exit rate, revenue generated etc? Kind Regards, James
Reporting & Analytics | | SO_UK0 -
Tracking sessions from a sub-domain that is 301 redirected to main domain
Hi, one of my client is launching a new site on a subdomain newsite.brand.com.au but will use a shorter URL on the packaging on their new rang of products to be sold in supermarkets, prompting shoppers to visit xxx.brand.com.au. This specific sub-domain xxx.brand.com.au will be 301 redirecting to newsite.brand.com.au How can I identify and track accurrately all the visits coming from xxx.brand.com.au to newsite.brand.com.au?The visits from sub-domain xxx.brand.com.au will be attributed to direct channel I guess. Is it worth adding GA on this 301 redirected sub-domain xxx.brand.com.au or there another way to identify those visits on newsite.brand.com.au ?
Reporting & Analytics | | mecglobal0 -
How does Google Maps/G+ traffic show up in Analytics?
Hi Moz Community, I've been trying to figure out how traffic from Google Maps (and G+) shows up in Google Analytics and am struggling to find a good answer online. If someone finds a business through Google Maps and then clicks on the website in the Maps listing, does that show up as a referral from Google Maps? Our site shows virtually zero traffic from Google Maps even though we have a number of listing. Two related questions: if someone clicks through to a G+ page from a Maps result and then visits our website from the G+ page, does that show up in Analytics as a referral from G+? Is traffic from Google Maps or G+ ALSO counted as organic traffic? (Would it be possible to accidentally double-count a visit as both organic and a referral from Maps/G+? Thanks everybody!
Reporting & Analytics | | JohnGroves0 -
What is The Bounce Rate of Single Page Website?
Hi All, I just want to clear some of my confusion regarding bounce rate. Bounce rate depends upon time. If yes than how? What will be the bounce rate for single page website. Single page website will have same bounce rate and exit rate?
Reporting & Analytics | | RuchiPardal0 -
We have detected that the root domain is not a live URL.
I'm trying to add a URL that is having some obvious issues so I can further investigate. When trying to add this site to a campaign in SEOmoz i get the following: Roger has detected a problem: We have detected that the root domain theurbandater.com is not a live URL. Using this domain, we will be unable to crawl your site or present accurate SERP information. == What does that error mean? Where should I be looking to begin troubleshooting? The initial issue was that back on 9/1 according to Google Webmaster Tools this site began getting a high number of 500 erros and that number continued to rise up to 3200 of the same type of error. So something screwy is going on and I'm not sure where to start looking.
Reporting & Analytics | | digisavvy0 -
Bug in Virtual Page view javascript
I am trying to learn the basics of tracking outbound links with this javascript code set up on this url http://queenofhats.com/links.php I think I have a bug in my javascript that tracks clicks on an outbound link. http://www.portlandmaine.com When A person clicks on the "Portland Maine" link, in theory it should create a virtual pageload of a page called "portland_maine". I have clicked on the link, but when I filter on "portland" in the Top Content section of Google Analyitcs, there are is no record of the click. So I think my javascript code has a bug. Any comment on the javascript would be most welcome. I just noticed that I have \ before /links. Is the "" the source of the problem? Thanks!!
Reporting & Analytics | | dsexton100