Is the frontpage/deeplinking ratio of backlinks an important ranking factor?
-
Hi,
i am asking me since a while, if the relation of the amount of frontpage backlinks divided through the amount of deeplinks pointing to a domain is an important ranking factor?
In this area, i am not so much looking in the total numbers of backlinks, but more at the number of linking root domains.
Do you have explore the ratio of frontpage/deeplinking as ranking factor reqarding the 100% of external backlinks?
So for example, what do you consider better, asuming all root linking domains in theory are equal, for the SERP of the main keyword for which the frontpage is running on Google.
Case A
Frontpage = 80 Linking Domains
Subpages = 20 Linking Domains80 / 20 = 4 / 1 (4 times more frontpage linking domains than deep linking domains to subpages)
Case B
Frontpage = 90 Linking Domains
Subpages = 10 Linking Domains90 / 10 = 9 / 1 (9 times more frontpage linking domains than deep linking domains to subpages)
Case C
Frontpage = 95 Linking Domains
Subpages = 5 Linking Domains95 / 5 = 19 / 1 (19 times more frontpage linking domains than deep linking domains to subpages)
Greetings from Hamburg,
http://www.suchmaschinen-experte.de -
I was looking at competitors to see why they were outperforming us in some areas. We convert mostly from returning visitors who have either searched for variations of our brand or searched for a specific brand or product we sell. We rank well for those terms, but also need traffic from some high-volume competitive generic terms to bring customers into our conversion funnel. Our sites don't yet rank highly enough for some of these funnel-entry terms due to weaknesses in external link networks. I don't have time to replicate the quantity of links some of our competitors have, so am looking to beat them on quality instead.
-
Hi,
thanks, all what you are saying is perfectly right.
But if you looked in the past of your competition, if they have had a higher ratio of deep backlinks to home page backlinks than your site, and assuming they have had similar sources than you in this time, were their websites outperfoming you?
-
I gave this some thought when I looked at our competition for some of our most important keywords - I noticed many of them seemed to have a high ratio of deep backlinks to home page backlinks. Rather than trying to work out the perfect ratio I had a think about the contexts in which home page links and deep links are natural. For example, a home page link from a reputable directory would usually be more natural than a deep link. Conversely, an editorial link coming from a blog about a specific product or product type would look more natural as a deep link to the most relevant page.
Taking this train of thought to the next station, a backlink profile of all directory links would look unnatural, but then again so might nothing but editorial links from blogs. I suspect the optimum "natural" link profile varies according to the field of interest and the function of the website. For example, you might expect the link profile of a reputable retail site to include a lot of relevant directories, consumer review sites and blogs & forums which talk about the products the site sells.
I know you're looking for more of a numbers-based answer, but I think this is an area where it makes sense to stand back and ask what sort of links you should be seeing if the site is any good. Then make it a priority to get those types of links with due consideration for the metrics.
-
Hi,
thanks, yes this logical and that is what i do also in my link building strategies.
But my point here is another. Besides for ranking the internal pages, i am observing the effect that a good amount of deep links helps the ranking terms of the frontpage.
What i mean, that if you link 100% with SEO to homepage.com, the frontpage will be underperform with "SEO" as if you link 90% with SEO and 10% goes to internal pages with SEM homepage.com/sem, second keyword to homepage.com/second_keyword, etc.
I am wondering what relation is the best to have a "natural" link profile.
Greetings,
-
HI!
Honestly I never done an experiment to check out if there's a correlation between the ratio of "frontpage/deeppages" links...
But I think it should be logical.
If a site own many deep links, the overall domain metrics will be higher. More over, the redistribution of juice will be better, therefore your internal pages (the not directly linked ones) will have a higher opportunity to rank better than sites whose link juice flows just from the head to the bottom of the URL architecture.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking strategy for Backlinks
Hi, I'm a new bee here, Just wondering if we have some good but easy strategies to get a higher rank in PA and DA?
Link Building | | BeriCollection
My Store URL is [https://bericollection.com].
We are selling Shoes, Watches and smart gadgets.
We do shipping worldwide but need help from the community.0 -
How to Index my backlinks?
I create backlinks at everyfay but backlinks not indexed. So, i want to know how to indexed my backlinks?? If you have any free indexed tool then please suggest me as soon as possible.
Link Building | | renukishor0 -
Backlink Audit
Hello, I have a quick question for the MOZ readers about my companies current backlink audit. We've noticed many of the backlinks that the Google Webmaster Tool has found come from websites that are no longer in existence or have error messages. Are these websites counting negatively against us or should we ignore them? Thanks! Alex Rubin
Link Building | | PlanetDISH0 -
"Bad" backlinks
Hello dear community, I am new here and quite new to SEO. Perhaps someone could give me a hint on a following question: Which tools can help me to track "bad" baclinks, e. g. links which would rather downgrade my SEO performance?
Link Building | | hochzeitsfotograf0 -
Blogging for backlinks
I have a real estate website. I would like to start blogging on blogs not related to real estate. I like reading web design, html, css, php, word press etc... blogs. I want to start talking to the bloggers using my real name (not keyword anchor text) on their blog. I'd like to have authentic conversations; however, will this confuse google about my site? If I am using my name as anchor text on sites about webdesign and linking back to a real estate website, what will that do to the SEO? It's also important to consider one other detail. I have determined through link building in real estate related fields that it's really hard to find good domains/page rank when compared to the fields above. I could get a dozen great links in 10 minutes on the above subjets AND be legitimately engaging in conversation with my name, not keywords... Does the invention of "author rank" make this more viable?
Link Building | | JML11790 -
About Paid Ads/links - Question
My name is Benny, i am writing here from account of my uncle, because he is a pro member, and i am a student dont have money to pay premium package. Now, I have placed some ads/links on a strong domains, for about 8 months, i paid always, but about 6 weeks i was sick, on hospital, and i have forget to renew the links, and now are removed, and ranking down too. My question is, can i restore the links with same anchors on the same places again on the same sites, or what to do? it's this danger if a link was for a 6 weeks down, and now again to re-place, some of them are 3-4 weeks,and some 6 weeks, it's this danger to replace again or not? What do you suggest me?
Link Building | | leadsprofi0 -
How Important is Placement of Anchor Text
I'm working on a series of guest posts to help promote a site. These are competitive, high quality posts from a well-respected resource in the industry. I placed the author introduction at the front of the posts, with anchor text for the keywords we are targetting (e.g., "This is a guest post by John Doe, a [keyword] who ... and writes about [keyword]."). I understand that having the anchor text in a prominent location - such as near the front of the post - will probably be more authoritative than a sentence at the very end. My question: how significant is this difference? The blog that I am posting on wants to include author information at the end only and only have one link using the site name (which doesn't contain keywords). The post I sent had two deep links using keyword-rich anchor text, placed at the beginning. I am trying to decide whether to walk away and keep shopping the material around.
Link Building | | Falconberg1