Press Release Suggestion
-
Hi Guys,
I'm looking to for a good press room that would suits this website http://www.eap-csf.eu the information provided in the press releases will be mainly associated with Eastern Europe and getting important democratic information about civil society topics in the EU and it's member stats.
I am thinking of using http://www.prlog.org/ does anyone have any other suggestions that may suit?
Thanks in advance.
-
EssEEmily has fantastic advice. I haven't seen your website but it sounds like it would do best by contacting journalists directly or trying to get in touch with websites you think would run your story. As long as your have some form of credibility this will be the best method for you.
Social media is great but you have to really know your target market and have realistic expectations. Again, haven't seen the website and so can't comment further. I can say that paid forms of social marketing have worked out very well to get the fire started. Buying StumbleUpon traffic usually works well. If you can dump $50 into an SU campaign it's usually money well spent.
I had a lot of success with Digg a couple years back. They are starting to make somewhat of a revival so if you can keep an active account going (note: submitting and voting on many stories, not just your own) it will eventually pay off. (On a funny note: I actually got banned because my front page ratio for each story was 30% - ha! Boiled my blood because I wasn't doing anything wrong)
Google News inclusion: find a resource that is similar to your own that syndicates to Google News. If there isn't one, become that resource! Look in the Google News guidelines and submit to get included. I had a buddy that ran a general news source that got me in when I needed it. Haven't messed with GN in ages though so I don't have the domain bookmarked anymore. I'll PM you if I find it, if you want?
Anyway, best of luck on your campaign! And a happy Friday to you!
-
This may not be a viable option if you don't have time to dedicate, but I've had some luck with emailing press contacts individually with my press release. If you can personalize the response - even better. Most publications, online and print, will have contact information. You can also call ahead and see who would be the appropriate person to send it to.
-
Cheers for the reply.
-
Yes there would be a budget & we don't mind paying for the upgraded prlog of €30 per press release.
-
I would like to distribute important imformation about civil society topics in the EU and ideally get some **PR's picked up my journalists **
-
I only have experiences with other small local press rooms but they are not really great for full exposure.
I would love to get into Google news & get the most exposure as possible for our site through your news and articles. We have recently created Digg Account, RSS feed with Feedburner, Facebook, Social Media Share buttons will be put on the site, etc etc.
Your suggestions are welcomed.
-
-
Hi there!
To better assist you we will need to know what your goals are.
-
Do you have a budget?
-
Who do you want to reach through this campaign?
-
Do you have experience with other press release networks, and if so, what makes you want to seek out others?
My experience with prlog.org is good. They have a very easy to use system - and it's free! The only problem is that there is less exposure on prlog.org than you would find with other press release websites. Getting a press release popular will help you out (there exists several tactics to do this the evil way).
Prlog.org also helps drive traffic. Not a lot, but press releases tend to get visibility. The highest ranking releases get placed in Google News. There are easier ways to get in Google News if that's what you are after.
I look forward to hearing your goals! Cheers.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No Domain Link In Press Release, What About Yelp?
Hi Moz, I understand that using a PR for SEO benefit is old-school, black hat, and largely outlawed by Google. We are simply trying to get our name pushed further into the local market, i.e., using a press release for it's natural intention. Our company offers free quotes through our site and the scheduling of jobs with new clients is largely done online. I think it seems silly NOT to have a link to our URL in the press release, but rather than poke Google, we're fine omitting it. However, would linking our Yelp near the end be a big deal? Yelp no-follows their URLs back to the company site so there isn't a risk with pumping up a support link through PR and we can provide SOME clickable link to our information. Thoughts?
Branding | | kirmeliux0 -
Experience/suggestions in redirecting old URLs (from an existing site) to new URLs under a new domain
Please share your experiences/suggestions in redirecting a set of pages (10,000 or more pages/URLs) from an existing domain to new URLs under a new domain. Thanks in advance!
Branding | | esiow20130 -
Is a press release a bad idea?
We've never sent out a press release before using one of the services, and thought it might finally be time. Then I saw that Google seems to be calling services like PR Newswire out. "Links with optimized anchor text in articles or press releases distributed on other sites." https://support.google.com/webmasters/answer/66356?hl=en So, is it worth it to spend a few hundred bucks to distribute a press release, or am I better off just publishing it on my blog for my blog writing service and promoting it all the regular ways?
Branding | | scodtt0 -
Making the most from a Press Release being featured on news websites
We have recently sent out a press release to targeted publications and have been lucky enough to be featured on a hand full of quality news websites which all feature links to our main URL. A minor draw back is some of the sites have just used the press release with minimal changes so we are a tiny bit worried about duplicate content issues but the sites are all high quality with a Domain Authority of 65+. Anyway I am wondering how best to capitalise on these. A few ideas I have:- 1. Go to our Company Google Plus page and +1 them. 2. Go to our Twitter profile and favourite the "tweets" that have been sent out mentioning each article. 3. Go to our Facebook page and "Like" the articles on each of the sites. 4. Setup a Squidoo page called "My Company featured around the internet" and link to the news pages. 5. Setup a Tumblr page called " MY Company featured around the internet" and link to the news pages. We are not sure if featured the links/urls on our "Press" section will undermine any benefit of link juice - we were thinking of doing a PDF of the pages and hosting the PDF on our site.
Branding | | JohnW-UK0 -
Duplicate Content and Boiler Plates in Press Releases - Does it Matter?
Hi All, We are in process of syndicating a few press releases on company news over the next few months. These aren't fluff PRs, they are actual news and can provide some value for linking opportunities (woohoo). Anyway, we are a public company, so there are some relatively strict guidelines as to what content we publish. A great place to place some flexible links is in the boilerplate of a release. However, we can't change that content around too much on each PR. So, question is, are there any negative implications on pushing out that kind of duplicate content on the web. Clearly, it's not our intention to spam whatsoever. But, I can see how the same type of content going out on the web multiple times in coming months good send off a negative signal. Takes/thoughts?
Branding | | Pedram_SEO0 -
Press Release Company
I'm wanting to submit press releases to PRNewswire, BusinessWire and MarketWire.... but I dont want to take the time to fill out forms and fax them back, or pay the initial membership fees. Are there companies that just take the press release that you've written, and then send them out to these services? Where can I find such a company?
Branding | | JABacchetta0 -
Using Press Release For Promoting Linkbait?
We all know that a thinly-veiled ad masquerading as a press release is not a good link building tactic. Of course, if the press release is newsworthy, then it can generate some real publicity and honest backlinks. My question is a bit more specific - are press releases an effective way to promote linkbait to niche websites/bloggers? Has anyone had success using press releases to promote linkbait to relevant bloggers and websites in their niche? My gut tells me that most niche bloggers are not reading press releases on a daily basis to find story ideas. I know that outlets like the Huffington Post and TechCrunch pay attention to press releases, but I'm guessing most blogs not run by professional journalists do not. Anyone know if this is a generally true assumption? Anyone know of a way to get a better feel for the type of bloggers that are signed up to get press releases from PRNewswire or similar services? (In other words, how do you figure out if bloggers in your target groups are signed up to get press releases?)
Branding | | AdamThompson0 -
Can we submit Press release to Google news
Hello, Can we submit Press release to Google news ? If yes, is there any criteria for Google news to accept the Press release ? Is there any benefit in this ? Thanks
Branding | | seoug_20050