Link to landing page or home page
-
Ok, so I've been doing a bit of link research and found that most of our competitors use anchor text to link to their homepage on their site and not a specific landing page. Our current strategy is to link to the correct landing page depending on the anchor to get these to rank, as opposed to getting our homepage to rank for different keywords. If that makes sense.
The main reason I can think of to send all links to the homepage is that it would increase the domain authority of the site as a whole. Instead of spreading the links to certain pages depending on the anchor text. It would also give your one page a greater chance to rank for all keywords?
Quick example
I am a site that sells sports clothes. I have 2 main pages from my homepage:
- Homepage
- Football
- Rugby
_Should I link to the football page for all links anchored with "football", and all linked anchored with "rugby" to the rugby page OR should I anchor all links including "rugby" and "football" to the homepage? _
What do you think is the best strategy?
Thanks in advance.
-
To get the best conversion from your visits it is a good idea to position the football page in "football" search and the rugby page in "rugby" search. Each page will surely have stronger content for the targeted keywords and will be easier to position. I would not worry too much about domain authority to begin with. Just build good pages with content that will be apreciated by your visitors and start getting links with the respective anchor for each page.
Don´t overdo things. 100% percent anchor "rugby" to the rugby page is not a good idea. Look for a reasonable mix of words like football matches, football clothes, women rugby clothes, etc. Longtail keywords will bring a lot of visitors and often the buying ones.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to find the highest ranking pages for a message board?
What is the best tool or method to find the highest ranking posts and content on a message board or forum? What is the best tool or method for finding the highest ranking keywords for a message board or forum?
Competitive Research | | Hondaspeder0 -
What To Focus On SEO / Link Building for this campaign to rank again..
Hi All; I recently joined Moz and I am really starting to learn a lot here. I am still finding it difficult to figure out what to focus on the most to improve my rankings (although I do have some page 1 ranks) I have one strong competitor who has a SOLID spot in the top 5 of google for the past few years for the keyword I would like to be ranked for again. (as they have always been a competitor of mine either 1 spot above or 1 spot below). then i fell off google in January and finally made it back to page 1. But their links are thousands higher than mine. What parts of my SEO Link Building should I focus on the MOST to improve my ranking to move up a few spots? Followed links vs No Followed Links Followed Linking Root Domains vs NoFollowed Linking Root Domain Any help would so greatly be appreciated; also please explain why you would focus on that part of my campaign so I can better understand as well. Thanks again
Competitive Research | | Circa
(there are 3 images total) t4klvWZ,I9R9BsC,fbDoF3L#20 -
Competitive Link building
Hi Folks According to Site Explorer this link ... www.quotationspage.com/forum/viewtopic.php?f=4&t=12032&p=98500 .... has a page Authority of 42 and a domain Authority of 87. Looking at this it seems to be 3 links embedded in a forum comment. What I would love to understand is... how valuable is this link? (Especially with Panda and Penguin?) ... How do i decide if I should also peruse a similar link for my site? Thank you in advance
Competitive Research | | PHD0 -
How can I project changes to Page Authority?
Lets say I have a PA 50 website, and I just got a PA 60 link from another site. Is there any way to project, mathematically, what that new link will do to my page's authority? Would the formula look something like this? New PA = Current Page PA + ((New Link PA*dampening factor)/Total number of links on new page) In the absence of a mathematical model to predict shifts in PA, how can you be confident that a specific action will help you progress towards an authority objective?
Competitive Research | | phantom0 -
Two links with the same quality but different effect
Hi, the website I'm working for is loosing rankings for one specific keyword and since there haven't been any bigger onsite changes I assume it's the back links. The company bought some exact anchor text links in the past, so I went through those. One specific one attracted my attention: It's a site wide link which creates over 80% of the back link profile to the specific website. There was only one catch: part of this bought anchor text campaign is another highly targeted anchor text which is not negatively affected by the rankings. Still I didn't like the feel of this so I ran the seomoz keyword difficulty report. And there I discovered an interesting pattern: For keyword A we are the only ones in the top10 with such a high percentage of exact keyword usage. But for keyword B, which didn't loose rankings our top10 competitor have an even more over-optimized keyword usage or much weaker back link profile. So now I wonder if it could actually be the case, that we loose rankings for keyword A since our competitors have a more natural profile, but for Keyword B it has no negative effect due to the worse competition. Thanks in advance for your help!
Competitive Research | | RomiSverige0 -
Why would a specific Title page search not show up on Google?
I need help to solve an ongoing problem. I have been working to try to figure this out now for weeks. When you search a
Competitive Research | | rdominey
specific page title that has a low competition and all of the SEO checks indicate
that the page should rank in the top 10 if not #1 yet it is nowhere to be found
(not in top 200). I have looked at all of the suggested possible caused from
this and other forums. I have been told by Google that we are not being
manually penalized. I have taken action to correct all of the issues that have
been mentioned in forums; speed, links, SEOmoz crawl results are good, No major
problems for the site, page rank for the search keywords is A yet; Still the problem persists please let me explain with this simple test result: Search Google, Yahoo and Bing for; Gallery Wrap vs Museum Wrap Canvas Looking for this page: http://www.getyourphotosoncanvas.com/gallery-wraps-vs-museum-wraps/ Google = not in top 200 Yahoo = 2 Bing = 2 On the Google search if you drop the work Canvas the result is #2 With the exact title phrase; Gallery Wrap vs Museum Wrap Canvas We find the following pages, but not the correct page: Free Digital Proof from Get Your Photos on Canvas <cite>www.getyourphotosoncanvas.com/free-digital-proof/</cite> FREE Digital Proofs offered by Get Your Photos on Canvas before you ... form the Gallery Wrap or what the Museum Wrap will look like and much, much more! Rank 76 on search for Gallery Wrap vs Museum Wrap Canvas Photos on Canvas Online Gallery Photographs by Ray Dominey <cite>www.getyourphotosoncanvas.com/store/</cite> Photographs
on Canvas by renowned St. Augustine Photographer
Ray Dominey. Photographs ... Gallery Wrap vs. Museum Wrap · Before & Afters
That WOW! Rank 107 on search for Gallery Wrap vs Museum Wrap Canvas Photo on Canvas Triptych, Three Panel Canvas Split Wall Display <cite>www.getyourphotosoncanvas.com/.../split-panel-triptych-photos-on-... 21, 2012 – Photo on Canvas Triptych Split Panels are very popular today but the origin of ...
Gallery Wrap vs. Museum Wrap · Before & Afters That WOW!</cite>Feb Rank 128 and 132 on search for Gallery Wrap vs Museum Wrap Canvas I need help can anyone please help me figure this out?0 -
External Links Massive Drop
In Google Webmaster Tools I have well over 1000 links. Now I appreciate that this will vary a lot compared to Open Site Explorer but that's showing just 45. Previously, before the last OSE update on the 28th I had 182 links so this is a big drop. My competitors use similar software (vbulletin forum) and have all increased in links and my actual links haven't dropped at all according to Google Wemaster Tools.) My MozRank has dropped a lot, as has the authority and trust. I know this is only a guide but it's very frustrating. My PageRank has also dissapeared (although was only 1 a month or two ago) so really not sure what's going on. Does anyone have any ideas. I haven't done anything that would penalise me in Google, just some tweaking of certain pages to try and help relevance and rankings. Cheers.
Competitive Research | | Optimise0 -
Analyzing Back Links - Says site A has back link to Site B but when I look at site B I can't find any back link to Site A. Why?
I am new to SEO Moz - It looks like incredible technology. I was playing around with different websites to see where they had back linked to see how it works. Looked at a site called racingsecretsexposed [dot] come and it said that it had dozens of links to www.ndesignstudio.com such as: ndesign-studio.com/blog/best-wordpress-sites?replytocom=893 with link anchor text "laying horses" but when I do a search for the company name, or the anchor text "laying horses", or the owner of the company's name on ndesignstudio.com - nothing appears. Why not? Isn't the back link anchored by the text laying horses, which should link back to the racing secrets website? Thanks
Competitive Research | | NewtoSEO900