Link to landing page or home page

[esendex]

Ok, so I've been doing a bit of link research and found that most of our competitors use anchor text to link to their homepage on their site and not a specific landing page. Our current strategy is to link to the correct landing page depending on the anchor to get these to rank, as opposed to getting our homepage to rank for different keywords. If that makes sense.

The main reason I can think of to send all links to the homepage is that it would increase the domain authority of the site as a whole. Instead of spreading the links to certain pages depending on the anchor text. It would also give your one page a greater chance to rank for all keywords?

Quick example

I am a site that sells sports clothes. I have 2 main pages from my homepage:

• Homepage
• Football
• Rugby

_Should I link to the football page for all links anchored with "football", and all linked anchored with "rugby" to the rugby page OR should I anchor all links including "rugby" and "football" to the homepage? _

What do you think is the best strategy?

Thanks in advance.

[ceesie]

To get the best conversion from your visits it is a good idea to position the football page in "football" search and the rugby page in "rugby" search. Each page will surely have stronger content for the targeted keywords and will be easier to position. I would not worry too much about domain authority to begin with. Just build good pages with content that will be apreciated by your visitors and start getting links with the respective anchor for each page.

Don´t overdo things. 100% percent anchor "rugby" to the rugby page is not a good idea. Look for a reasonable mix of words like football matches, football clothes, women rugby clothes, etc. Longtail keywords will bring a lot of visitors and often the buying ones.