Link to landing page or home page
-
Ok, so I've been doing a bit of link research and found that most of our competitors use anchor text to link to their homepage on their site and not a specific landing page. Our current strategy is to link to the correct landing page depending on the anchor to get these to rank, as opposed to getting our homepage to rank for different keywords. If that makes sense.
The main reason I can think of to send all links to the homepage is that it would increase the domain authority of the site as a whole. Instead of spreading the links to certain pages depending on the anchor text. It would also give your one page a greater chance to rank for all keywords?
Quick example
I am a site that sells sports clothes. I have 2 main pages from my homepage:
- Homepage
- Football
- Rugby
_Should I link to the football page for all links anchored with "football", and all linked anchored with "rugby" to the rugby page OR should I anchor all links including "rugby" and "football" to the homepage? _
What do you think is the best strategy?
Thanks in advance.
-
To get the best conversion from your visits it is a good idea to position the football page in "football" search and the rugby page in "rugby" search. Each page will surely have stronger content for the targeted keywords and will be easier to position. I would not worry too much about domain authority to begin with. Just build good pages with content that will be apreciated by your visitors and start getting links with the respective anchor for each page.
Don´t overdo things. 100% percent anchor "rugby" to the rugby page is not a good idea. Look for a reasonable mix of words like football matches, football clothes, women rugby clothes, etc. Longtail keywords will bring a lot of visitors and often the buying ones.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link juice from links that are not on the page?
Hello, Thank you in advance for your help! I was doing research for backlinking opportunities by looking at competitor backlinks using Open Site Explorer and I ran into a puzzle. When I do an Open Site Explorer search for http://whatsdavedoing.com/ I find that link equity is being passed to the site from a number of pages on the http://www.travelsupermarket.com/ blog with the anchor text "What's Dave Doing" When I go to these pages and do a source code search I cannot find this anchor text. When I do a google search with the following: site:travelsupermarket.com "What's Dave Doing" I find that there are tons of items that come back with a list of blogs in their description: "Dec 5, 2013 - ... foXnoMad · Inside The Travel Lab · itravelnet · The Mad Traveler Blog · The Mad Traveler Online · Uncornered Market · What's Dave Doing?" Where is this coming from? What is going on here? Is this a linking tactic that sites use to pass link juice to contributors without linking to them directly? Any help is much appreciated! Thanks!
Competitive Research | | overlandundersea0 -
Tool for discovering outbound links?
I want to find a tool where I can put in a url: www.site.com and it will tell me all the people that site links to. If this is in the Moz tool set, then I apologize. I couldn't find it. I can only find tools that tell me who links to a site, but not the other way around. Thanks, Ruben
Competitive Research | | KempRugeLawGroup0 -
What type of links to focus on...
Hi all Having just built a new site, I'm now looking at how best to SEO it. In past years, I gave into the temptation to outsource the backlinking altogether. For this project though, I am taking a much more hands on approach: I am either writing or working with good content writers I am posting to Twitter + FB more regularly With regards to backlinks, I am being much more specific as to how I go about it. I want to remain very niche specific and use only trustable sites. The question I have though, is how to know how to split the backlink types? I've looked at competitors using LinkDetective, but cannot seem to work out any common denominators. Some have more blogs than articles, while others have a lot of 'unknown' types (according to LinkDetective) If you're starting from scratch, what do you aim for? If you're aiming to build 100 backlinks (hypothetically), how would you decide on the breakdown (e.g. 20% blogs, 20% articles etc) Do Panda or Penguin updates this year influence choice? Thanks!
Competitive Research | | avgjoe0070 -
Only 4 Internal Followed Links
Hello , i compared our (www.bighunter.net) and competitor pages. Only 4 internal Followed Links are in result page . I don't understand why Thanks for any answer
Competitive Research | | lbecarelli0 -
How can I find the pages on my site with the highest page rank?
I have a lot pages on my site and I'm wondering if there is a tool out there that will find all the pages with the highest pagerank for me? Also, it would be helpful to find that on competitors sites as well. Any ideas?
Competitive Research | | shawn810 -
Does InAnchor count partial match links?
Here is what Google says about the InAnchor operator. I am curious to know if this will show results with exact match or partial match anchor text. Does anybody know?
Competitive Research | | TheEspresseo0 -
Should I link to this site or is it too spammy?
Hi all, I've been asked if I want to exchange links with http://www.myteetimesonline.com/ and I'm tempted but fearful that its link profile looks spammy. What do you guys think? I'm basically starting from scratch with my own site http://www.golfgear4you.com and have a Page Rank 0 and Domain authority 32. The guys that want to link to me are Page Rank 3 but Domain authority 35. Their content would be of interest to my site's users and vice versa but my biggest concern is their link profile looks awful because the sites that link to them don't appear to be very relevant. I've done a lot of reading on this and have found the resources on this site to be a goldmine. The generally message is avoid easy links to spammy sites because they could hurt credibility. I just want to check I've actually learnt something and my instincts about this site are correct. i.e leave it alone!! Thanks, Andy
Competitive Research | | getzen560 -
Viewing Specific Links in OSE - For a Specific Month
(1) Can I use OSE to see the number of links per month a site acauired over the past year (month by month)? For example, I might be interested if I see a competitor acquired a surprisingly high number of links during December, 2010. (2) Can I use OSE to see the a list of links a site acquired during a specific time, such as December of 2010? For example, if I see a competitor suddenly acquired an unusually high number of links in December, 2010, I'd like to see a list of those links, to figure out how they acquired those links. Thanks!
Competitive Research | | GregMoore0