Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How long does it take for rank to return after 301?
-
Hello all -- just looking for those who have implemented site-wide 301 redirects due to a domain change. I am about 2 weeks into mine and am seeing minimum 5, maximum 21 spot drops in many of my targeted terms. My pages have strong GPR, with most being 3 or higher.
Anyone out there been able to track a ballpark of when rank will return? The 301 redirects were implemented correctly, with 1 to 1 setups in most cases. Google has updated the listings with the new domain name, but I'm taking a huge rank hit.
Any experience on how long I can expect (I know it's different for every situation) would be great!
Thanks.
-
Hi Robert -
Yes we did it on the URL level, but the client is using IIS as opposed to Apache, so we had to figure out a way to use a global 301 that trickled down to the page level. Each page is redirecting to it's new home on the server side (www.oldsite-innerpage.com to www.newsite-innerpage.com). We actually ended up with a global re-write rule that still allowed it to be a page-level redirect. Eventually we will be going into IIS and writing in server-side 301's for each individual page. It's been 2 weeks so I'm hoping to see return of rank here in 2 weeks time or so. Thanks for your input.
-
Bandicoot,
From what you have written I am assuming your "Site-wide 301 redirects" means you did it from url to url and not from home page to home page or root to root, etc.
We made the mistake of assuming on a site a few months ago and could not understand what happened. Mozzers pointed out we did not go url to url and we made the change. Most were cautious suggesting it would take 4 to 6 weeks, but we actually saw about 90% within 3 weeks of the change. This was a change from NamedLawfirm.com to City-Bankruptcy-Attorneys.com so I was impressed with the rapidity.Good luck
-
I think that was a very general comment, as some pages are crawled very rarly, as for passing pr and signals, it has been confirmed by Matt Cutts that 301's leak goodness
http://www.stonetemple.com/articles/interview-matt-cutts-012510.shtml
-
http://www.seroundtable.com/archives/012409.html --"From Google: 301s pass PR and related signals appropriately. Usually takes a couple of weeks for things to smooth out, though."
-
i would give it another 2 weeks at least, but as i suggested, it may not get back to where it was as a 301 is not as fgood as a direct link
-
Hi Adrian - thanks for your reply. for client privacy purposes I cannot reveal the site.
-
I'd have to say that when we went through our domain change, we forgot to initialize the 301 redirect so we got penalized for 6 weeks until we caught it; however, it's not like we had some big stuff between newglobalventures.com and www.newglobalventures.com.
Just out of curiousity which is the site that you're experiencing loss on?
-Adrian
-
no, the old site is not showing on the SERP anymore, and no, there were no 301's to the old site
-
Yes i have done this a few times, and i suggest at least a month or more. 301's do not pass all goodness to the new page they leak a little each time. If you had 301's on the old site already you may of lost them or they maybe double hoping.
Is the old domain name still in search resulst?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Rank Flow
I wonder if someone can help me understand clearly page rank flow. If we have a website with a Home page, Services, About and Contact as a very basic website and the page rank will flow to each of those pages from the Home page (i'm not including internal linking between pages or anchor text from the home page content - this is a question purely about home page flow via the main navigation). If the Services page had 3 drop down pages. Would the home page rank also flow to each of these or is it going to the Services page which then distributes it to the three drop down. So instead of Home page rank flowing to 3 pages 33% each - it is flowing to 6 pages 16.6% each. Or is it flowing to 3 pages - 33.3% then the Services pages get a third of 33.3% ->10.1% I know this is simplifying it all a great deal- but it is the basic concept I am trying to grasp on this simple example. Thanks
Technical SEO | | AL123al0 -
Company name ranking
Hi all, I hope somebody can share their thoughts on the below. A web designer launched my client's new website and I have been tasked with the SEO. I was approached with an immediate problem, www.clientswebsite.co.uk was ranking 9th for their company name after being indexed by Google. The search results above www.clientswebsite.co.uk were related to my client but not all, for example a direct competitor was also ranking. I have been working on the SEO for 2-3 weeks and I just managed to get to 3rd position for the company name, and then www.clientswebsite.co.uk disappeared from page 1! And now instead, an irelevant sub page is now ranking for the company name on page 2 (a contact page). I have checked and the home page is still indexed (did a site: check). The only problem software picks up is a redirect chain (http://homepage -> http://www.homepage -> https://homepage) the web developers said it wouldn't impact rankings (when I asked them to edit the htaccess file to fix it) I've listed below the SEO tasks I completed whilst attempting to rank the company name: I set up analytics and webmaster tools, in which I set up preferred domain (www) Added a sitemap Edited meta data making sure company name was included I contacted the websites above www.clientswebsite.co.uk that were relevant and asked them to place a link linking to their new website, I was successful with a couple of these. I placed www.clientswebsite.co.uk on all of their social media profiles I reformatted headers on their home page, making sure the H1 included my client's company name I found 2 extra versions of my client's home page (not exact copies, but very similar content) that had been published, so I decided to 301 redirect these to the correct home page Activated SSL and forced to HTTPS I would really appreciate it if anyone could share their thoughts here, whether it be explanations or possible solutions Adam
Technical SEO | | SO_UK0 -
Redirect and ranking issue
Hi there - was wondering whether someone might be able to help. For a period of a day and a half, all the traffic to our website's blog articles were mistakenly being redirected to our homepage. A number of these articles ranked in the top 5 in Google worldwide for their targeted keywords, so this was a considerable amount of organic traffic that was instantly being redirected. It was a strange site glitch and our web team rectified the error, but now all these articles have disappeared from Google rankings (not visible anywhere in the first five pages). I'm presuming this must be linked to this redirect issue - we've been advised to wait and see whether Google restores these rankings, but I'm still concerned as to whether this represents a more serious problem? We have re-indexed the pages we are most concerned about, but am not sure whether there is anything else obvious we should think to do. If anyone has any thoughts, I'd be happy to hear them!
Technical SEO | | rwat0 -
What to do with old content after 301 redirect
I'm going through all our blog and FAQ pages to see which ones are performing well and which ones are competing with one another. Basically doing an SEO content clean up. Is there any SEO benefit to keeping the page published vs trashing it after you apply a 301 redirect to a better performing page?
Technical SEO | | LindsayE0 -
Schema.org how long does it take?
Since 5 days ago I changed my html template in my ecommerce to comply with schema.org for products. How long does it take to be seen on google, our keyword 4700DN, its one that appears in the top 10 results, but it still doesnt show it with schema.org (price+starts+ratings) What should I do? http://www.google.com/webmasters/tools/richsnippets?view=cse&url=http%3A%2F%2Fwww.theprinterdepo.com%2Fhp-color-laser-4700dn-printer-q7493a
Technical SEO | | levalencia10 -
How long should I keep 301 redirects?
I have modified a the URL structure of a whole section of a website and used mod_rewrite 301 redirect to match the new structure. Now that was around 3 months ago and I was wondering how long should I keep this redirect for? As it is a new website I am quite sure that there are no links around with the old URL structure but still I can see the google bot trying from time to time to access the old URL structure. Shouldn't the google bot learn from this 301 redirect and not go anymore for the old URL?
Technical SEO | | socialtowards0 -
Impact of 401s on Site Rankings
Will having 401s on a site negatively impact rankings? (e.g. 401s thrown from a social media sharing icon)
Technical SEO | | Christy-Correll0