YouTube search
-
Searching for our branded term "smartdraw" in YouTube Search returns:
#1 http://www.youtube.com/watch?v=0_V9l3tOH-0
#2 http://www.youtube.com/watch?v=s2GgoAC2cU0 (our video)Comparing YouTube stats for the two videos:
Result #1:
Total Views: 15,103
Likes: 9
Dislikes: 0
Comments: 3
Favorites: 15Result #2
Total Views: 72,223
Likes: 11
Dislikes: 0
Comments: 3
Favorites: 17The #1 video does not include "smartdraw" in the title, rather "Smart Draw", does not include anything in the description, and does not include the keyword in the tags.
The #2 video includes "SmartDraw" in the title, includes "SmartDraw" in the description, and includes "smartdraw" in the tags.
The author of the #1 video has only posted 2 videos with 4 subscribers vs. 46 videos and 128 subscribers
Does anybody have any suggestions on why it's ranked #1 or how I can improve our YouTube search rank for our brand name? =/
Thanks!
-
Thanks for the insight. I didn't think that the ratio of likes, comments and favorites per viewer would carry so much weight, but that does seem to be the biggest glaring difference between the two. Thanks!
-
The big difference between these two videos that I can see is that the 2nd video has a lot more views but a lot fewer likes, comments, and favorites per viewer. Video 2 has nearly 5 times the views of video 1 but around the same number of likes comments and favorites; this shows youtube that viewers like video 1, on average, 5 times as much as video 2, and youtube ranks them accordingly.
I'm not sure what you can do at this point to push this video to number one. The best way to outrank your competition is to make better videos that people like more. I'm sorry if it sounds oversimplified, but that's the way it is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When should i use 'Generated search clicks'?
Dear MOZ Community, When should i use 'Generated search clicks' (Links to google site results with your site results) in my content? Instead of direct links or ads to my site? For instance: I'm posting on social media or in a newsletter about a Top 5 OLED tv's.
Branding | | TimThijsse
Should i use a direct link to my Top 5 OLED page or should i use a link to search results on my page? https://www.plattetv.nl/categorie/top-5-oled?utm_source=social&utm_medium=post&utm_campaign=Top-5-OLED
or
a search-click generator: https://www.google.com/search?q=plattetv.nl+top-5-oled Best regards, Tim Thijsse1 -
SEO for Facebook's search bar?
Hey everyone! Had a quick question for ya'. Does anyone know if there are currently SEO tactics that are in place to help a company's Facebook page rank in their search bar? For example: When I search "Idaho Auctions" into the facebook search bar, there's a multitude of results - ranging from groups, to events, to businesses. How do these get ranked above each other?
Branding | | TaylorRHawkins1 -
Two companies merging into a new website. How to merge two existing websites into a brand new website and preserve search rankings.
Brand A and Brand B are merging to form Brand C. Brand A has a great search presence (prominent rankings, answer boxes, and impressive organic traffic). Brand B has a good reputation in real life but their web presence was extremely weak (we've been helping with that over the past few months and it is improving). What are the steps we need to take? The previous domains from Brand A and Brand B are going away and we need to promote the newly minted Brand C website. This Q/A summarizes what we want to do but with one exception: They only discuss merging Brand A into BRand B and there is no Brand C.
Branding | | CommandPartners0 -
Google detects wrong information to compnay's knowledge graph on search index - Please help
This issue is about website properties' information showing on Google's search index with brand keywords. We have 8 different domains that operated separately in 8 countries. All are responsible for their individual domain. When I Google it with our brand name 'Flight Centre' in Google.ca, Google's search index shows company website link with flightcentre.com and detects all information, social profile etc.. from Flight centre Australia. Please see the screenshot. How to change this information that Google shows or detects website link and all other properties from flightcentre.ca? Anybody about with a quick answer would be awesome? IqWeymZ
Branding | | flightcentre200 -
How do I correct the facts in the information boxes to the right of search results for an individual.
Today it looks as if Google has assembled some information about my client keynote speaker Garrison Wynn and made an info box for him on the right of the results. The information is outdated and incorrect as I see it is for several people I looked up. I have a Google + Profile for him that is linked to his site. But Google seems to be ignoring that information and selecting information from various sources that are outdated. (Garrison has not been an ACTOR for over 13 years and the internet is full of relevant sources that give his title as a keynote speaker. How do I show Google the correct information to use. Do I need to create a BUSINESS Google + for him? The search term I used is Garrison Wynn. They have our buddy and fellow PRO MOZ user, social media expert Brian Carter listed as a football player..LOL. c0oUi0F.png eWWX1tg.png
Branding | | gingerwynn0 -
Youtube Optimization Guide please?
I'm trying to do youtube optimization for some videos right now. I wanted to know what the maximum length of a title should be, and what the maximum description should be as well. Are there any other best practices I should know about? Thanks,
Branding | | OOMDODigital
James0 -
Brand Name searches: Low Click Through Rates in Google - What are your CTR in the SERPS for your Brandname?
Hello, Checking the Analytics part - Search Engine Optimization/ Queries - I found suprising results for my website: The website is no. 1 for my brand name but only has a 28% CTR on the brandname in the Google SERPS! Please see exactly what I mean here: http://screencast.com/t/GKjwliZ6GTF7 I'm looking for your experience of CTR of other websites in the same situation. Do you have similar low CTR? Some background info; The website is no1 for the brandname. Sitelinks are shown. Google Maps is shown on right. In the period are no adwords advertisments on my brand name as I know. I checked several times. I cant understand where 72% go after searching for my brandname. Thanks for sharing your experience. Best Regards Daria
Branding | | nmedia0 -
How to balance International and Local Search targeting?
Hi guys, A local company provides tourism services in Spain but its potential clients reside abroad in USA mostly. This means we have 2 search potentials:
Branding | | emerald
1. For reaching international clients via international search in advance before they arrive (preferred).
2. Last minute booking potential for local serach when they have already arrived and seek a service while already here. So far we have targeted USA and international searches solely and ignored local search. We have tried to target our website to USA in GoogleWebmasterTools and link building location mostly. But what about local search? Would establishing ourselves in Local Search (google places and maps etc) be a confusion for Google and mess with our good rankings in US? Or would it add to our potential of additional last minute local seaches? What's the best approach in a situation like this? Is a happy medium possible? Thanks in advance.0