Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Exact match subdomains
-
Hi, I have seen significant SEO benefits from owning exact match domains and was wondering whether exact match subdomains hold the same (or some) of these benefits?
eg.
halloweencostumes.co.uk vs. halloween [dot] costumes.co.uk
Many thanks.
-
I agree. But at the same time because its still on the main domain which has authority i have a hard time believing the engines don't trust the url more as a sub-domain vs a bran new url.
-
Thanks for your response. Interesting to hear about your experience with exact match sub-pages. Sub-pages benefit from URL structure and domain authority. Would be also be interesting to compare with exact match subdomains where weight isn't passed from the root domain and relies primarily on URL keywords.
-
Hey Mate,
One of my clients has around 20 terms on his site that we created exact match sub-pages for which are basically:
These rank very well, I can't say they are as good as an actual exact domain match but they def help get us ranking faster because the keywords in the url at all create authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdomain or subfolder?
Hello, We are working on a new site. The idea of the site is to have an ecommerce shop, but the homepage will be a content page, basically a blog page.
Technical SEO | | pinder325
My developer wants to have the blog (home) page on a subdomain, so blog.example.com, because it will be easier to make a nice content page this way, and the the rest of the site will just be on the root domain (example.com). I'm just worried that this will be bad for our SEO efforts. I've always thought it was better to use a sub folder rather than a subdomain. If we get links to the content on the subdomain, will the link juice flow to the shop, on the root domain? What are your thoughts?0 -
Impact of Medium blog hosted on my subdomain
I am using the Medium blogging platform to blog, but it is pointed to my site and appears at blog.mysite.com. Since the content is hosted on Medium and pointed to my subdomain via an A Record / CNAME / etc... 1. Will my domain get credit for backlinks to the blog content? 2. If Medium changes in the future and no longer points to my subdomain, will I lose all of the backlinks I've built up?
Technical SEO | | davidevans_seo0 -
Do I need a separate robots.txt file for my shop subdomain?
Hello Mozzers! Apologies if this question has been asked before, but I couldn't find an answer so here goes... Currently I have one robots.txt file hosted at https://www.mysitename.org.uk/robots.txt We host our shop on a separate subdomain https://shop.mysitename.org.uk Do I need a separate robots.txt file for my subdomain? (Some Google searches are telling me yes and some no and I've become awfully confused!
Technical SEO | | sjbridle0 -
Does using a reverse proxy to make a subdomain appear as a subdirectory affect SEO?
Using a reverse proxy only makes it appear that a subdomain is really a subfolder. However, links in the end remain the same. Does this have any negative (or positive) impact on SEO? Does it make it difficult from the blog's (subdomain's) sitemap or robots.txt file to be properly read by search engines?
Technical SEO | | rodelmo41 -
Subdomain as News Section instead of Source in Google News?
Hi, trying to dig into Google News for a large site, mostly containing news.
Technical SEO | | m.m
The structure of the site network is subdomain.domain.se, and each subdomain has it's own brand with it's own news: x.domain.se
y.domain.se
z.domain.se
etc... Each brand/subdomain is more or less to equate with its own subjectfield/section. In Google News every subdomain is configured with it's own Site Source url, but also having the set up with one section with the same url. It seems like they're getting conflicts in Google News, Google can't always figure out which news article to which brand. Example: an article owned by brand A, but it is sometimes happens that articles getting labeled as brand B in the news SERP, though the link takes you correctly to brand A. I am thinking that this config in News Publisher Center may be a problem? Anyone having any thoughts if that would be better if we delete all source urls except for domain.se-brand and then put all the other subdomains as sections? www.domain.se x.domain.se y.doamin.se z.domain.se Any smart thoughts on this one? Or anything else that could make this wrong labeling (all content included images are hosted in same domain for example). Regards,
Magnus0 -
Does a subdomain benefit from being on a high authority domain?
I think the title sums up the question, but does a new subdomain get any ranking benefits from being on a pre-existing high authority domain. Or does the new subdomain have to fend for itself in the SERPs?
Technical SEO | | RG_SEO0 -
What are the pros and cons of moving one site onto a subdomain of another site?
Two sites. One has weaker sales. What would the benefits and problems for SEO of moving the weak site from its own domain to a subdomain of the stronger site?
Technical SEO | | GriffinHansen0 -
How to move my blog from subdomain to subfolder?
Not an unusual situation, I have a blog on blog.domain.com it has quite a few blog postings. The platform is old and will be scrapped, but the blog content itself is going to be moved to domain.com/blog. The current process is we are manually listing all linked to/content pages and we are going to 301 redirect them to their counterparts on the new blog. This is going to be a tedious process. A) Is there any way to automate the moving of the blog? B) What is the best way to do the massive 301 redirect, php headers, .htaccess? Should we move the individual pages with redirects, or redirect the domain in the .htaccess (this will be very difficult to match all the titles and file structure)?
Technical SEO | | MarloSchneider0