Page Title Optimisation

[Yozzer]

We have a fairly large client for which I look after the analytics, and just recently the SEO also.

This celebrity client already recieves near a million visitors per month, 96% of the time for her name.

I'm using Googles keyword tool and search trends for insights as to what people are searching for

As I get further and further into optimising different pages, I'm running out of ideas for Unique page titles to drive additinal traffic as they have all been covered. {high volume exact searches that is}

I'm not sure if I'm over using her name also: for example most of the clients pages start with:

"First name last name Keyphrase"  should I be using her first name last name on every title?

Thanks in advance for what seems like a simple task, however when your up against it for the first time, it's a "Do I Don't I situation!"

Kind Regards

Sean

[jaraca]

Very interesting topic and awesome answers, thanks!

[EliteErikSEO]

In short, using the client's name in the title (in my opinion), could be completely unnecessary.

It sounds like this site is so highly related to the celebrities name as it is, that this "premium retail space" could be better utilized to capture longtail keywords.

Just my quick two cents

[Yozzer]

Hi Gianluca,

Your cheeky. I could tell you who she is, but I'm afraid i'd have to kill you :¬)

You can have a look at our website Gian, and work it out from there: http://www.greatfridays.com

Take care

Thanks for the advice though.

[andresgmontero]

I agree with Richard, take the content from the page. I don't think its just about using or not using the name, its about creating a descriptive content for that page, if the title fits better with the name on it, it should be there, also I would not remove the name from "Daniel Radcliffe organic clothing", if it is a famous person, that's how people will look for it.

[gfiorelli1]

If her name is her brand... therefore use it for branded searches. For instance: "her" movies, "her" songs, "her" humanitarian activity...

that way you can also work on an aspect she is surely very paying attention to: reputation.

Anyway... give us tips about who's her? #gossipmoment

[Yozzer]

Thanks again Richard, great help mate

Best Regards

Sean

[ninjamarketer]

Thanks. Great to know it was helpful.

[Getz.pro]

If the site is authoritative and you are already exhausted your bank of keywords, then just pull the main topic off the page and fill with that.

The problem seems to be that you already rank for the keywords that are important, so other could just draw poor traffic. Such as using the directors name or other actors. This could draw traffic, but poor traffic.

In short, you are simply trying to fill titles without duplication and you already have exhausted your keyword list on other pages? Then use page topics as keywords.

[Yozzer]

Hi Richard,

She is quite a big film start, but she has done modelling too.  I've covered all these really Richard, as she does so much.

I'm going down the Non client name for a few pages now , just to see if we can pick up some broader terms. The site has great authority, but I'm presuming that to get these broader terms to rank we are going to need some exact match back-links pointing at the page?

Thanks Richard

Sean

[Getz.pro]

Hi again Sean,

You can work on some longtail keywords. Try some social keywords like actress, or model, or something along those lines. There are always related words to what people do, or their industry. Pick a main theme of the page and work from there.

Is there a page in which you are having more trouble in than not?

I do not think you are overusing the name as the site is all about this client correct?

What industry is this for?

[Yozzer]

Hi Sameer, He does have a forum, and I think your spot on with leaving the name out. For me Sameer I included the name as I wanted each page to be relevant, but I see your point. So instead of Daniel Radcliffe organic clothing range" I could just put " Organic Clothing" Thanks for your time again Sameer Kind Regards Sean

[ninjamarketer]

Sean,

Is there a blog or forum or any form of UGC system in place? The title issue can be resolved by adding a forum/blog since all the titles for each new page will now be the QA text or blog titles with unique content.

I don't think excessive usage of full name + text in title is a good practice because it does not look natural. Google is smart enough to show pages on the website as long as the domain name or the site content shows a match or correlation to the celebrity name.

You could also create new pages related to the industry, lifestyle, hobbies, favorites, and many other aspect of celebrities life and each could have titles with or without his/her name depending on the keyword you are trying to target.

Thanks

Sameer

[petrakraft]

We had a similar question recently - http://www.seomoz.org/q/page-title-tags-seo-vs-cro