Page Title Optimisation
-
We have a fairly large client for which I look after the analytics, and just recently the SEO also.
This celebrity client already recieves near a million visitors per month, 96% of the time for her name.
I'm using Googles keyword tool and search trends for insights as to what people are searching for
As I get further and further into optimising different pages, I'm running out of ideas for Unique page titles to drive additinal traffic as they have all been covered. {high volume exact searches that is}
I'm not sure if I'm over using her name also: for example most of the clients pages start with:
"First name last name Keyphrase" should I be using her first name last name on every title?
Thanks in advance for what seems like a simple task, however when your up against it for the first time, it's a "Do I Don't I situation!"
Kind Regards
Sean
-
Very interesting topic and awesome answers, thanks!
-
In short, using the client's name in the title (in my opinion), could be completely unnecessary.
It sounds like this site is so highly related to the celebrities name as it is, that this "premium retail space" could be better utilized to capture longtail keywords.
Just my quick two cents
-
Hi Gianluca,
Your cheeky. I could tell you who she is, but I'm afraid i'd have to kill you :¬)
You can have a look at our website Gian, and work it out from there: http://www.greatfridays.com
Take care
Thanks for the advice though.
-
I agree with Richard, take the content from the page. I don't think its just about using or not using the name, its about creating a descriptive content for that page, if the title fits better with the name on it, it should be there, also I would not remove the name from "Daniel Radcliffe organic clothing", if it is a famous person, that's how people will look for it.
-
If her name is her brand... therefore use it for branded searches. For instance: "her" movies, "her" songs, "her" humanitarian activity...
that way you can also work on an aspect she is surely very paying attention to: reputation.
Anyway... give us tips about who's her? #gossipmoment
-
Thanks again Richard, great help mate
Best Regards
Sean
-
Thanks. Great to know it was helpful.
-
If the site is authoritative and you are already exhausted your bank of keywords, then just pull the main topic off the page and fill with that.
The problem seems to be that you already rank for the keywords that are important, so other could just draw poor traffic. Such as using the directors name or other actors. This could draw traffic, but poor traffic.
In short, you are simply trying to fill titles without duplication and you already have exhausted your keyword list on other pages? Then use page topics as keywords.
-
Hi Richard,
She is quite a big film start, but she has done modelling too. I've covered all these really Richard, as she does so much.
I'm going down the Non client name for a few pages now , just to see if we can pick up some broader terms. The site has great authority, but I'm presuming that to get these broader terms to rank we are going to need some exact match back-links pointing at the page?
Thanks Richard
Sean
-
Hi again Sean,
You can work on some longtail keywords. Try some social keywords like actress, or model, or something along those lines. There are always related words to what people do, or their industry. Pick a main theme of the page and work from there.
Is there a page in which you are having more trouble in than not?
I do not think you are overusing the name as the site is all about this client correct?
What industry is this for?
-
Hi Sameer, He does have a forum, and I think your spot on with leaving the name out. For me Sameer I included the name as I wanted each page to be relevant, but I see your point. So instead of Daniel Radcliffe organic clothing range" I could just put " Organic Clothing" Thanks for your time again Sameer Kind Regards Sean
-
Sean,
Is there a blog or forum or any form of UGC system in place? The title issue can be resolved by adding a forum/blog since all the titles for each new page will now be the QA text or blog titles with unique content.
I don't think excessive usage of full name + text in title is a good practice because it does not look natural. Google is smart enough to show pages on the website as long as the domain name or the site content shows a match or correlation to the celebrity name.
You could also create new pages related to the industry, lifestyle, hobbies, favorites, and many other aspect of celebrities life and each could have titles with or without his/her name depending on the keyword you are trying to target.
Thanks
Sameer
-
We had a similar question recently - http://www.seomoz.org/q/page-title-tags-seo-vs-cro
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a tool that can alert me whenever the first page of search results change for a certain search term in a specific region?
Is there a tool that can alert me whenever the first page of search results change for a certain search term in a specific region?
Keyword Research | | Amanda_Palmary0 -
Should I include my 3 locations as keywords on various pages throughout my site or just the homepage and individual location pages?
For example, I'm optimizing for multiple industries and services. Should I add location keywords on each industry and service page? Construction CPA, Construction Accountant or Construction CPA, Construction Accountant, location, location, location I'm including location keywords on homepage and will have a unique contact us page for each location.
Keyword Research | | StacyDr0 -
How do you optimise for multiple keywords?
I need to optimise for multiple keywords, on the same page? Mainly thinking of the H1 and title.
Keyword Research | | seoman100 -
Keyword reserch 'blends' to much. How to decide on focused landing pages?
Hi guys. I work for stationery company. We make personalised diary products, but recently we've expanded into binding services/ printing services. I've been doing some keyword research around these new services we offer, but i'm struggling to 'separate them out' into focused areas that we can then apply to our landing pages. In the images i've attached you can see how the keywords naturally fall into groups (and were generally in different groups in Ad words) but they also overlap somewhat. E.g) There's a 'Book binding service' group as well as 'print and binding' group...they're different but overlap. Another example would be 'Book binding' groups and 'leather book binding' group....so on and so forth. So... do you think there should there be a landing page for each group (and therefore having some keyword cannibalisation), or should I try be more broad trying to capture the searches within 1 or 2 landing pages? Make sense? Sorry I know it's kinda open ended question... but i'm struggling with this one 😞 Hope you can help. Isaac. wO974JK wO974JK.png 9oZjZbz.png JJ1MlRT.png 4Zx5iko.png
Keyword Research | | isaac6630 -
Which keyword for title
I'm trying to figure out what to use for my title text. It's for a structural steel fabrication company. Adwords has the average monthly searches for "structural steel" and "steel fabrication" identical at 5,400. It has "structural steel fabrication" at 390 which I get that since its longer and a little more specific will have less searches. My question is if I make the title "structural steel fabrication" does google just see it as 1 big keyword or will it rank for "structural steel" and/or "steel fabrication"? What would any of you go with here? All 3 keyword strings make sense for the person seeing the title. Thanks for any advice you can give, Clay
Keyword Research | | clayknight0 -
Topic pages - Word count & other insights
Hello everyone, It's my first time asking a question here, so I hope I follow the rules. Let me know if my question is not properly asked, formatted etc. Question: What's the min # of words we should have on topic page (related links)? Also, let me know if you have any additional advice with regards to topic pages strategy. Thanks!
Keyword Research | | Velvetmonkey
Sophie0 -
Page Authority & Domain Authority for dummies
Can someone explain me what is this? I just ran a keyword difficulty report for my keyword "refurbished printers", we are not in the top 10, and I see a table with 4 columns: page authority, Page Linking Root Domains, Domain Authority, Root Domain Linking Root Domains I have many questions here: 1. The bigger the number the better? 2. The most green the better? What about the red in the last 2 columns? 3, How can I improve an specific page to rank there and improve these numbers? 4. What does it mean the green check next to some numbers? Thanks
Keyword Research | | levalencia10 -
Google Keyword tool data + No. 1 Serp rank =/= to taffic on landing page
So a keyword we are targeting "painted bedroom furniture" google keyword tool says gets 480 exact local searches (and 880 broad), and in the same local google we have ranked 1st for months (and currently we are 2nd and 3rd too), but looking at the google analytics that landing page has only gotten 78 unique page views from searches and only 21 from "painted bedroom furniture" . (the 2nd link gets 12 page views and the 3rd gets none, from that keyword) Now for me that does not make sense! For other keyword which we rank No.1 the keyword data and analytics generally match/make sense. Is there something I'm missing?
Keyword Research | | eunaneunan0