Can someone explain a few hopefully simple questions for me please

[JasonHegarty]

Hi everyone

First off for local seraches I rank very well pretty much all on first page and high up too. I am also attempting to rank well for the search term 'independent mortgage advice'

I currently rank third on page 2 for the above search term. I am happy with this progress as the site is only 3 months old.

I am UK based, have a .co.uk domain and although my site server is located in Germany (1and1) I have changed the geographical location in webmaster tools.

My competitive domain analysis gives me the follwing results:

• Domain Authority: 14
• Domain MozRank: 2.44
• Total Links: 110
• Ext. Followed Links: 19
• Linking root Domains: 13
• Followed Linking Root Domains:9
• Linking C-Blocks: 8

Compared to my competitors around me these figures are terrible so why am I doing relatively well and how can I increase some of these figures such as Domain Authority & Domain Mozrank?

The page I'm referring to is http://www.keystonemortgages.co.uk

I am a novice so please don't mind calling me a numpty if it appears obvious to you

Jason

PS is it frowned upon to post links with title keywords here?

[AlanMosley]

You have a few link juice leaks though unessasary 301 redirects, every 301 leaks link juice so if you dont need then youy should avoid.

take this redirect

The link to "http://www.keystonemortgages.co.uk/blog" has resulted in HTTP redirection to "http://www.keystonemortgages.co.uk/blog/".

you have added a "/" using a 301, but why not link directly to the final url in the first place and stop the leak.

here is another
The link to "http://www.keystonemortgages.co.uk/images/blacktriangle.gif" has resulted in HTTP redirection to "http://www.keystonemortgages.co.uk/images/BlackTriangle.gif".

you see the diff in capitalization, you need to link directly to the final url again. if i was you i would 301 all urls to lowercase, the it is easy to remember how to write them when making links, others will also generaly link to you using lowere case

You have 78 cases like this.
You also have a few missing descriptions and some non-relevent link text, "more" , never waste link text, get a keyword in there.

email me i will send you a list of the errors i spoted.

[RikkiD22]

Just a personal thing but for me you have tried to target too many keywords on the page therefore your title has gone over the 'limit' which could effect your CTR.

I would target your main keyword on the home page 'independent mortgage advice' then target the local stuff on individual pages. One page to target Ipswich, one page to target Suffolk etc and make the content really bespoke to the area (local client testimonials etc).

[JasonHegarty]

Hey thanks for the response opt - you mentioned the on page seo has been done fairly well are there any obvious things you think that I have missed out on.

I'll start to read through the beginners guide this afternoon thanks for the link.

Jason

[RikkiD22]

Hi Jason,

It looks like you are doing your on page stuff fairly well.

The next stage, which relates to your question on domain and page authority is to do with link building. As you have said you only have 19 external links (followed) to your site, this would suggest why your authority ranks are low.

Try having a read of this to understand the importance of links and some link building strategies - http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links