What is the difference between advertizing and a paid link?
-
I have been told that google frowns on paid links yet I see many site charging for advertizing and the advertizing consists of an anchor text link. What is the difference between a paid link and this type of advertizing?
-
As I understand this issue, if the paid link is aimed at getting traffic and not aimed at getting link juice it should be ok but how does one know if link juice is being passed by the link before the link is placed. It can certainly be checked after for no follow.
-
To be in compliance with Google's guidelines, advertisements should be clearly labeled as ads and should not pass link juice. There are a number of ways to do this, such as using the nofollow attribute. These links can be good for generating traffic directly. Google has no problem with paid links that are clearly labeled as ads, but they will do nothing for your SEO.
Other types of paid links hide the fact that they are paid for. This can help the rank of the page linked to and make it appear higher in the search engine results. These paid links can also hurt your SEO if not done carefully, as they violate Google's webmaster guidelines.
-
Hi Brett
Great question. Firtly let me start off by saying clarifying some terms : Pey Per Click(PPC) and CPM cost per 1000 impressions. These are the two most basic forms of "advertising" which can be found on Google and Google Networks.
Google Ads
Google is a search engine - duh! So the PPC and CPM campaigns are geared towards returning results and adverts which are related to that users specific rearch requiremnts. These adverts can be very effective, asd they appeal directly to that users search patterns and search criteria. Keeping this in mind, the "advertisers" have more of a likely chance to attract targeted traffic which in turn can be converted to a potential sale.
CPC campaigns genarally are associated with companies trying to get high convesrions for really competitive markets on a limited budget. Not a rule just though at all.
CPM campaigns are genrally used to be in your face advertising and branding campaigns as if done correctly, the overall longterm running of these adverts can be low.
For both of these types. Remember quality of advert and research is vital to improve conversions and lowering costs over time. Research , Research, Research is key.
General Website Advertising
Advertsing on other website is very broad. Form what i can gather you are refering to buying sponosred links on other websites. This can be very valuable if done correctly. However, if not done correctly then you could do much harm on your website.
Choose webistes that are relevant to your market. The difference here is that the link can add an authoritive link pointing to your website which in turn ups your authority.
For more information please have alook over this great articles and the refernaces:
http://www.seomoz.org/blog/paid-links-can-you-rank-well-without-them
http://www.seomoz.org/blog/our-stance-on-paid-links-link-ads
Hope this helps, regards Stef
ps. Edit: Misread your question..lol..apologies but im sure the refreances below will answer your question.
http://www.seomoz.org/blog/paid-links-can-you-rank-well-without-them
http://www.seomoz.org/blog/our-stance-on-paid-links-link-ads
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link with Anchor to header of the page: Keyword is ranking
I saw something interesting this week. I am doing research and spec-ing out a content page we are creating and one of our competitors "office Depot" on their phone repair page create exact match keywords that lead to an anchor that took you to the header of that pages. They were ranking first for all of those keywords with little to no links Thier strategy is the more local long tail that includes "near me" Have you guys ever seen this
White Hat / Black Hat SEO | | uBreakiFix
this is the URL: https://www.officedepot.com/a/content/customer-service/samedayrepair/ They are ranking for these keywords ( Top 3 nationally ) iphone 6 repair near me iphone 7 repair near me I am assuming that this is both due to their PA and DA authority shifting the authority to itself, but it does not make sense how they are lacking in a lot of SEO low-hanging fruits like H1/H2 keyword saturation, URL, Title Tag within this content page....Anyone up for discussing this?0 -
Backlink, how to delete or find who is linking to me?
Hi there guys, Can someone tell me how I go about finding who is linking to my site or how to find backlinks to my site and if it is a spam site or a site I don't know or want linking to me, how to stop them from linking to me and also how to delete their link? Thanks appreciate the time Cheers
White Hat / Black Hat SEO | | edward-may0 -
Footer images links, good or bad?
Hi everybody! I have a very serius question because i have a problem with this. We run a website of voucher codes and we are looking that our rivals are putting their logos on footers of online stores with images, sometimes link to home, sometimes link to store within webpage. Should i ask for the same to online stores? I have scary to get a penalty by Google. Please help me with this and recommend me something because we are doing fair play but rivals are doing this and they get best results in SERPS. Thanks very much! Best regards!
White Hat / Black Hat SEO | | pompero990 -
How to deal with link echoes of former hacked websites?
Hi all, I'd know which is the best way to deal with link echoes of former hacked websites that Webmaster tool reports. to clarify: when you download the backlink report from Webmaster tool you'll have a list of backlinks discovered, but if you follow one of those links you will see that on that page there is no link to your website. the source code is also clean, no hidden links or other dodgy technique. Since that the topic is usually miles away from my industry I have to assume at some point that site has been hacked by a spammer who placed that backlink. In this case what should I do? Ignore it, disavow the domain or what? Moreover, which is the best procedure when you have to face a site which points a lot of backlinks from only its sub-domains? For example: this dodgy spammy website : http://px949z32.com/ is apparently a desert, but when you do site:http://px949z32.com/ you'll discover 55,200 results! Would be it be enough to just disavow the root domain http://px949z32.com/?
White Hat / Black Hat SEO | | madcow78
As I don't want to wait too long before taking any action, my plan is to disavow all those domains without any mercy, although I can't find a current backlink in one of their pages. I will do this, as at the minute my concern is they will be hacked again and I have to face the same issue again and again Thanks to all, P.0 -
Is linking out to different websites with the same C-Block IP bad for SEO?
Many SEOs state that getting (too many) links from the same C-Block IP is bad practice and should be avoided. Is this also applicable if one website links out to different websites with the same C-Block IP? Thus, website A, B and C (on the same server) link to website D (different server) could be seen as spam but is this the same when website D links to website A, B and C?
White Hat / Black Hat SEO | | TT_Vakantiehuizen0 -
Clear out Spammy Links
I was looking at my Open Site Explorer, and I noticed that now we have link anchor text in terrible words (porn videos, free streaming porn movies, big black c*ck) I believe this is an ex employee who we caught doing black hat seo and now they are retaliating. Has anyone had this happen to them? I need to know how to remove these links and make it stop. We have had a slight decline in our ranking as well, and wasn't sure if it could be the result of all this spamming. Any help would be appreciated. Thank you!
White Hat / Black Hat SEO | | AmandaJ0 -
Competitors Developing Spammy Link For My Website
Well Guys there are lot of discussions in almost all the communities, blogs, forums about Post Penguin impact. Google says that if find that you're involved in any link building activities, we may penalize you. People out there have already started their developed links. But what if our competitors would have developed those links. Initially it was okay to develop one way links, I even developed lot of quality, but deliberately, links. around 95% links are placed manually, if return to some favor or money but all links looks natural. Most of the links I developed through content only, like articles, blog comments, PR submission, etc now really skeptical about the quality (after hearing lot of talks and reading n number of posts). Now, can I also submit my competitor's websites in 1000 topic directory (obviously not in any spammy directory), would it effect that website adversely? What if I spun an existing content and submit it into 500 article directories and give backlink to competitor site from using only one anchor text (which is obviously the main keywords - highest sales generating keyword) I look forward to some experts comments.
White Hat / Black Hat SEO | | Khem_Raj70 -
Somebody hacked many sites and put links to my sites in hidden div
I had 300 good natural links to my site from different sites and site ranked great for my keywords. Somebody (I suppose my competitor) has hacked other sites 2 days ago (checked Google cache) and now Yahoo Site Explorer shows 600 backlinks. I've checked new links - they all are in the same hidden div block - top:-100px; position:absolute;. I'm afraid that Google may penalize my site for these links. I'm contacting webmasters of these sites and their hosting so they remove these links. Is it possible to give Google a notice that these links are not mine so it could just skip them not penalizing me? Is it safe to make "Spam report" regarding links to my own site?
White Hat / Black Hat SEO | | zarades0