What is the difference between advertizing and a paid link?
-
I have been told that google frowns on paid links yet I see many site charging for advertizing and the advertizing consists of an anchor text link. What is the difference between a paid link and this type of advertizing?
-
As I understand this issue, if the paid link is aimed at getting traffic and not aimed at getting link juice it should be ok but how does one know if link juice is being passed by the link before the link is placed. It can certainly be checked after for no follow.
-
To be in compliance with Google's guidelines, advertisements should be clearly labeled as ads and should not pass link juice. There are a number of ways to do this, such as using the nofollow attribute. These links can be good for generating traffic directly. Google has no problem with paid links that are clearly labeled as ads, but they will do nothing for your SEO.
Other types of paid links hide the fact that they are paid for. This can help the rank of the page linked to and make it appear higher in the search engine results. These paid links can also hurt your SEO if not done carefully, as they violate Google's webmaster guidelines.
-
Hi Brett
Great question. Firtly let me start off by saying clarifying some terms : Pey Per Click(PPC) and CPM cost per 1000 impressions. These are the two most basic forms of "advertising" which can be found on Google and Google Networks.
Google Ads
Google is a search engine - duh! So the PPC and CPM campaigns are geared towards returning results and adverts which are related to that users specific rearch requiremnts. These adverts can be very effective, asd they appeal directly to that users search patterns and search criteria. Keeping this in mind, the "advertisers" have more of a likely chance to attract targeted traffic which in turn can be converted to a potential sale.
CPC campaigns genarally are associated with companies trying to get high convesrions for really competitive markets on a limited budget. Not a rule just though at all.
CPM campaigns are genrally used to be in your face advertising and branding campaigns as if done correctly, the overall longterm running of these adverts can be low.
For both of these types. Remember quality of advert and research is vital to improve conversions and lowering costs over time. Research , Research, Research is key.
General Website Advertising
Advertsing on other website is very broad. Form what i can gather you are refering to buying sponosred links on other websites. This can be very valuable if done correctly. However, if not done correctly then you could do much harm on your website.
Choose webistes that are relevant to your market. The difference here is that the link can add an authoritive link pointing to your website which in turn ups your authority.
For more information please have alook over this great articles and the refernaces:
http://www.seomoz.org/blog/paid-links-can-you-rank-well-without-them
http://www.seomoz.org/blog/our-stance-on-paid-links-link-ads
Hope this helps, regards Stef
ps. Edit: Misread your question..lol..apologies but im sure the refreances below will answer your question.
http://www.seomoz.org/blog/paid-links-can-you-rank-well-without-them
http://www.seomoz.org/blog/our-stance-on-paid-links-link-ads
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Buying links - where is the line drawn?
I apologise in advance if this has been discussed before, but I'm a bit confused by this whole buying links/outreach scenario. Example.. High ranking PR site (PR 85) has people advertising they can get you links from that site in exchange for money.
White Hat / Black Hat SEO | | nick-name123
You would give them an article and it would look natural and a link - branded or keyword - links back to you. This is not new to people here who know of this. Obviously there is a difference between a link farm (crap site just selling links) and one of these highly recognised sites where you can obtain a link from. I'm sure a goody 2 shoes will now tell me 'i should do everything natural not be tempted', but I actually dont know where the line is drawn between the same site giving a natural link to me and someone selling a link from the same site. Google isnt going to downgrade the site I'm sure but how do they combat this or even do they combat it? Do we have to accept that buying links is still a normal process and if done in moderation and discretely, you can get away with it?1 -
"Via this intermediate Link" how do I stop the madness?
Hi, -1- I have an old site which had a manual spam action placed against it several years ago, this is the corporate site and unfortunately has its name placed on all business cards etc, therefore I am unable to get rid of this site entirely.. -2- I created a brand new site with a new domain name for which white hat SEO marketing has been done and very little of it... everything was doing well up until last week when I dropped from bottom of page one to top of page 11 for my keyword in question. -3- I changed the old sites ( the one with the manual spam action ) to mimic the look of the FIRST PAGE of the new domain I am using, and I have the main menu items on this first page linked to the appropriate sections within the new domain site, i.e About US etc. On this page I'm the following: <link rel="<a class="attribute-value">canonical</a>" href="[http://www.mynewsite.com](view-source:http://www.norsteelbuildings.ca/)" /> and am linking as such: <li><a href="http://www.mynewsite.com/about/" class="" rel="<a class="attribute-value">nofollow</a>">ABOUT USa>li> using this approach I was hoping that I was doing the correct and not passing along any link juice good or bad however when I view the "Webmaster Tools->Links to your site" I find 1000+ links from my old site and then when I click on it I see all the spammy links that my old site got banned for pointing to my old site and accompanied by a header "Via this imtermediate Link>myoldSite.com". Can someone please sehd some light on what I should e doing or if even these link are effecting my new site, something is telling me there are but how do I resolve this issue.. Thanks in advance.. ```
White Hat / Black Hat SEO | | robdob120 -
Link profile heavy with press release syndication links caused drop at Penguin 2.0
I'm wrestling with something that I'm hoping members of the community can provide input on.... I've working with an enterprise level client that is in the business of data capture and distribution. I've diagnosed a clear drop of traffic on May 22nd, i.e a loss of search visibility post Penguin 2.0. Their link profile is big! Discussions with internal stakeholders who have been with the company 10's of years confirm that no "link building" service providers have ever been hired and no over-zealous employee is ever likely to have tried to "do" link building internally. They are just one of those lucky companies that by their nature publish information that people want to link to and share. As a first port of call I've grouped links by anchor text and can see groups of hundreds of matching anchors based on their brand URL and specific page titles. The matching anchors have resulted from big take up of interesting data that they have marketed via press releases. NOT for link purposes. My question is this.... Does the community think or have evidence (or can point me toward any case studies) that show that Press release syndication alone could result in: a) a penguin penalty or...
White Hat / Black Hat SEO | | QubaSEO
b) a devaluing of press release type links during Penguin 2.0 that could have resulted in a loss of search visibility and give the impression of a penalty Your thoughts are much appreciated!0 -
Are multiple links on the same domain worth pursuing?
Let's say you get a guest post on a blog that links to your site for $100. How much is the link from another guest post on the same domain worth? $90? $50? Does each additional link from the same domain lose its SEO impact? What if one blogger loves your content and is willing to post 10+ of your blog posts with links to your site in each - is that worth pursuing just from an SEO standpoint (I know it can be a good branding opportunity if the readership is right)?
White Hat / Black Hat SEO | | pbhatt0 -
[linkbuilding] link partner page on webshop, is it working?
Hello Mozzers, I am wondering about the effect of link building by swapping links between websites and adding a link partner page to the web shop containing hundreds of links. I have this new competitor coming in to the SERP of Google competing on the keywords I am targeting. The competitor has way more links than our web shop. The competitor has a page with hundreds of links to other web shops witch on there turn has a link to there web shop. (not all off them link back btw) I always thought it is no use sharing links with other websites this way in creating a huge page with hundreds of links. it is of no benefit for neighter website to do this. Still it does seems to work (?) and tis strategy is used by a lot of web shops in the Netherlands. How are you guys looking at this?
White Hat / Black Hat SEO | | auke1810
Witch of you guy's are using strategy like this?
Should I pick up this strategy myself?0 -
Clear out Spammy Links
I was looking at my Open Site Explorer, and I noticed that now we have link anchor text in terrible words (porn videos, free streaming porn movies, big black c*ck) I believe this is an ex employee who we caught doing black hat seo and now they are retaliating. Has anyone had this happen to them? I need to know how to remove these links and make it stop. We have had a slight decline in our ranking as well, and wasn't sure if it could be the result of all this spamming. Any help would be appreciated. Thank you!
White Hat / Black Hat SEO | | AmandaJ0 -
Does PR 7, PR 8, PR 9 links help really?
HI GUYS, I have been offered a few link opportunities on websites that have a PR 7, 8 & 9 but will it help my rankings because the website it not related whatsoever to what my website is about.. My website is about insurance and these high PR websites are not related to insurance.. Does it really matter??? Any guidance much apprciate please guys... Thanks Gareth
White Hat / Black Hat SEO | | GAZ090 -
Feedback on link building idea
We came up with this idea at work for a client but before I initiate it I was wanting to get feedback on if this would be considered whitehat and alright to use. It is for an ecommerce site. On the order confirmation and thank you page (not email cause they are on some old system that does not send out emails) we are wanting to put a thank you for your order message and continue with a statement about how they can save money on future purchases with a link that takes them to a page with info on how to do so. That new page will have info about linking to the site from a blog or website. And will say if you link back to us and send us an email with that link as proof we will give you a promo code for your next purchase. Is this alright?
White Hat / Black Hat SEO | | webfeatseo0