What is the difference between advertizing and a paid link?
-
I have been told that google frowns on paid links yet I see many site charging for advertizing and the advertizing consists of an anchor text link. What is the difference between a paid link and this type of advertizing?
-
As I understand this issue, if the paid link is aimed at getting traffic and not aimed at getting link juice it should be ok but how does one know if link juice is being passed by the link before the link is placed. It can certainly be checked after for no follow.
-
To be in compliance with Google's guidelines, advertisements should be clearly labeled as ads and should not pass link juice. There are a number of ways to do this, such as using the nofollow attribute. These links can be good for generating traffic directly. Google has no problem with paid links that are clearly labeled as ads, but they will do nothing for your SEO.
Other types of paid links hide the fact that they are paid for. This can help the rank of the page linked to and make it appear higher in the search engine results. These paid links can also hurt your SEO if not done carefully, as they violate Google's webmaster guidelines.
-
Hi Brett
Great question. Firtly let me start off by saying clarifying some terms : Pey Per Click(PPC) and CPM cost per 1000 impressions. These are the two most basic forms of "advertising" which can be found on Google and Google Networks.
Google Ads
Google is a search engine - duh! So the PPC and CPM campaigns are geared towards returning results and adverts which are related to that users specific rearch requiremnts. These adverts can be very effective, asd they appeal directly to that users search patterns and search criteria. Keeping this in mind, the "advertisers" have more of a likely chance to attract targeted traffic which in turn can be converted to a potential sale.
CPC campaigns genarally are associated with companies trying to get high convesrions for really competitive markets on a limited budget. Not a rule just though at all.
CPM campaigns are genrally used to be in your face advertising and branding campaigns as if done correctly, the overall longterm running of these adverts can be low.
For both of these types. Remember quality of advert and research is vital to improve conversions and lowering costs over time. Research , Research, Research is key.
General Website Advertising
Advertsing on other website is very broad. Form what i can gather you are refering to buying sponosred links on other websites. This can be very valuable if done correctly. However, if not done correctly then you could do much harm on your website.
Choose webistes that are relevant to your market. The difference here is that the link can add an authoritive link pointing to your website which in turn ups your authority.
For more information please have alook over this great articles and the refernaces:
http://www.seomoz.org/blog/paid-links-can-you-rank-well-without-them
http://www.seomoz.org/blog/our-stance-on-paid-links-link-ads
Hope this helps, regards Stef
ps. Edit: Misread your question..lol..apologies but im sure the refreances below will answer your question.
http://www.seomoz.org/blog/paid-links-can-you-rank-well-without-them
http://www.seomoz.org/blog/our-stance-on-paid-links-link-ads
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Links & Possible Duplicate Content
Hello, I have a website which from February 6 is keep losing positions. I have not received any manual actions in the Search Console. However I have read the following article a few weeks ago and it look a lot with my case: https://www.seroundtable.com/google-cut-down-on-similar-content-pages-25223.html I noticed that google has remove from indexing 44 out of the 182 pages of my website. The pages that have been removed can be considered as similar like the website that is mentioned in the article above. The problem is that there are about 100 pages that are similar to these. It is about pages that describe the cabins of various cruise ships, that contain one picture and one sentence of max 10 words. So, in terms of humans this is not duplicate content but what about the engine, having in mind that sometimes that little sentence can be the same? And let’s say that I remove all these pages and present the cabin details in one page, instead of 15 for example, dynamically and that reduces that size of the website from 180 pages to 50 or so, how will this affect the SEO concerning the internal links issue? Thank you for your help.
White Hat / Black Hat SEO | | Tz_Seo0 -
Is it Okay to Nofollow all External Links
So, we all "nofollow" most of the external links or all external links to hold back the page rank. Is it correct? As per Google, only non-trusty and paid links must be nofollow. Is it all same about external links and nofollow now?
White Hat / Black Hat SEO | | vtmoz0 -
Negative SEO impacting client rankings - How to combat negative linking?
I have a client which have been losing rankings for the key term "sell gold" in Google AU. However, while doing some investigating I realized that we have been receiving links from bad neighborhoods such as porn, bogus .edu sites as well as some pharmaceutical sites. We have identified this as negative SEO and have moved forward to disavow the links in Google. However, I would like to know what other measures can be taken to combat this type of negative SEO linking? Any suggestions would be appreciated!
White Hat / Black Hat SEO | | dancape0 -
Link quality warning from GWT and drop in keyword ranking.
So last December we saw our hard work pay off as our Panda penalty was lifted and our traffic shot back up to pre-Panda levels. Then in February we received this note: We've reviewed your site and we still see links to your site that violate our quality guidelines. Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. Since December we've lost position on 80% of our top 100 keywords. I've gone through our links and can't figure out what the problem may be. Maybe I'm not using OSE properly. We don't buy links so I'm not sure what the problem is. If someone can walk me through using OSE to see what the problem may be I would appreciate it. Our domain is http://bit.ly/rbkYkp
White Hat / Black Hat SEO | | IanTheScot0 -
When asking for links, what are good incentives to offer?
New to SEO and want to stay clean, What are white hat incentives you can offer in exchange for links? Giveaway for their readers? Give them helpful advice? Record video of me drinking a gallon of milk within 5 minutes?
White Hat / Black Hat SEO | | 10JQKAs0 -
Multiple links to different pages from same page
Hey, I have an opportunity to get listed in a themed directory page, that has a high mozRank of 4+ and a high mozTrust of 5+. Would it be better to just have one link from that page going to one of my internal product category pages, or take advantage of the 'sitelinks' they offer, that allows me to have an additional 5 anchor text links to 5 other pages? I've attached an example. sitelinks.jpg
White Hat / Black Hat SEO | | JerDoggMckoy0 -
Why are these sites so high with poor relevant links...
Hello, Keyword: TV Stands. I have been researching competitors for a client and we seem to be unable to understand why certains pages are ranking on page 1 of Google UK for keyword TV Stands. eg: http://www.furnitureinfashion.net/plasma-TV-stand.html (Google UK 8 - TV Stands) http://direct.tesco.com/q/N.1999542/Nr.99.aspx (Google UK 9 - TV Stands) The furniture in fashion has links from sites like: http://www.ummah.com/forum/ and http://www.muslimco.com/ which is totaly irrelevant to the site. Any ideas on other things as the tesco.com site does not have direct links to it. Cheers
White Hat / Black Hat SEO | | JohnW-UK0 -
Would linking out to a gambling/casino site, harm my site and the other sites it links out to?
I have been emailed asking if I sell links on one of my sites. The person wants to link out to slotsofvegas[dot]com or similar. Should I be concerned about linking out to this and does it reduce the link value to any of the other sites that the site links out to? Thanks, Mark
White Hat / Black Hat SEO | | Markus1111