Hi,

I suspect this is a MOZ thing. Don't worry about the fact it is appearing in an H1, that is just coincidental. There is no SEO rule based around this at all.

-Andy

"duplicate content is normally not a penalty."

This also depends on just how much there is. If you duplicate a page, that is identical information.

You can get around this problem Jon, by using the HREFLANG markup that will also work across domains, but remember that it works on a per URL basis, so you would need to use this for each of the URL's with the duplicate content.

Have a read of this article from Google on how to use the markup.
https://support.google.com/webmasters/answer/189077?hl=en

I hope that helps.

-Andy

Inconsistent, yes - this could have a negative effect, but just because a listing appears a second time on the same site, this wouldn't be a negative.

Take Yell.com as an example - you can appear on many pages on there, as you can in many directories, and this has never been shown to cause any problems. However, I would be interested to see any research that says otherwise.

I really wouldn't worry about this if all it is, is a possibility that a second listing might also get featured.

I can't offer advice on specifics to do with the site itself I'm afraid though. Have you tried reaching them via Twitter, LinkedIn or Facebook?

-Andy

For the most part, Google can find their way well around dynamic pages with few problems. There are always going to be exceptions, but this tends to be when there are lots of components to the URL structure.

As long as it is pretty simple, you shouldn't have any problems.

-Andy

Ahh I understand now - yes, then this could be bad and I would be trying to find a way to resolve it.

Best of luck with sorting it out

-Andy

Hi,

There are likely to be a number of factors that play a part in this, although there is no rules from Google on how to achieve it. If there were, people would be changing them based on what they want, rather than what Google wants. It is also worth remembering that Google only show these for brand searches, so a strong brand is important.

That said, if I were looking at this myself, I would include the following:

• Clean internal linking structure with good anchor text
• Correctly code your links to ensure they can be fully spidered
• Links to your desired pages
• Pages with a low bounce rate and good organic traffic that already appear in the SERPs for their desired phrase(s)
• Unique page content that is no duplicated anywhere else
• Unique and appropriate page titles and descriptions

There is never any guarantee that you can influence these sitelinks or have Google guarantee a demotion, but follow a bit of best practice, and you might have some success.

-Andy