8/21/2024
Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. Making them part of your SEO strategy is essential to build more traffic.
2/8/2024
An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand loyalty and conversions. Ann shares four key steps to create better-performing About pages.
11/23/2023
When integrated into your marketing and product positioning strategies, questions can transform organic growth, product development, and more.
4/3/2023
Now, there are endless ways to use AI for all kinds of tasks, but as a marketer and an SEO, Ann shares the ways you can benefit from it for blogging, social media, and SEO tasks.
1/16/2023
Business blogging is a good way to achieve “accidental rankings” (those you didn’t necessarily plan for) and discover more search-driven sales channels. And yet, many business owners or marketing managers have no idea what their blogs are ranking for. Consequently, there’s no buying journey set up for anyone who lands on a blog post. Clicks may come, but a blog remains an island. So, how can you include your blog in your overall marketing strategy?
9/20/2022
Keeping your content fresh and updated is more than overcoming the unfairness of your past work fading away — it's also a legit marketing tactic that saves money and makes your users’ on-site experience smoother. In today’s blog, Ann outlines how to get started.
6/22/2022
For years, SEOs have been using Google Autocomplete (aka Google Suggest) as a free keyword research tool. Yet there’s much more to this search feature, especially after all the updates Google has introduced, turning Google Autocomplete into a smart and predictive platform of its own.
1/13/2022
SERPs are becoming more diverse and interactive, making any CTR study out there much less reliable, because no two sets of search results are ever the same. So, how much control do content creators have over how their work is represented in search? As it turns out, quite a bit!
6/29/2021
Brand-driven search is so much more than the URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying journeys.
12/14/2020
These days, when site owners and influencers are bombarded with link requests, you need to up your link building game. Luckily, there’s a neighboring marketing area that you can learn from: lead generation.
10/12/2020
Your FAQ page is the key to providing your customers and search engines with all the answers they might need about your brand. Here are some tips to make sure yours is helping — not hurting — your traffic and rankings.
7/2/2019
How do you build links now that most self-serving link acquisition tactics are frowned upon by Google and can result in lost search visibility?
6/6/2018
If you're entering the video marketing arena, limiting yourself to YouTube alone isn't a wise idea. But what other options are there, and how do they compare?
3/20/2018
YouTube is a huge search engine in its own right, and growing your presence there can be valuable for your brand, your presence in organic Google SERPs, and more. Check out this guide that walks you through methods of setting up and growing your YouTube presence, as well as tool suggestions and pro tips along the way.
7/13/2016
Most of those reading this probably already know about heat maps. But stay with me while I give a quick explanation to those who don't.
A heat map is a visual graph delivered in a unique style. Rather than showing straight statistics, it works by using different colors to show things like...
Mouse movement: Where the mouse was moving (my means of mouse-tracki...
3/4/2016
Youtube is one the most powerful marketing channels at our disposal. Videos rank well in Google and often have rich snippets that attract more clicks and brand awareness.
While it's a very effective platform to build readership and following, it can also be quite overwhelming. Ther...
7/16/2015
These tools will have you monitoring social media like a champ in no time.
2/16/2015
Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.
6/13/2012
Earlier in April I have come up with the fun contest idea: having our users create screencast tutorials of their favorite MyBlogGuest features. Before that our Youtube presence had been quite weak, so it turned out to be quite an insightful experience that I am laying out here for other Youtube newbies like me.
3/8/2012
I find Twitter the most essential social media tool for Internet Marketers on many levels, mainly because of its search API. Unlike Facebook's and Google Plus's non-existent search options, Twitter makes it easy to go through the huge amounts of updates being published every minute and find those which are relevant (and important) to your brand.
12/30/2011
If you are doing (or used to do) a lot of guest blogging, you are likely to have plenty of useful contacts stored in your Gmail (or Google Apps) account.
While there are plenty of ways to efficiently organize those contacts (using software like Raven SEO Tools or maintaining your contact ...
3/28/2008
The number of subscribers is the main metrics of its popularity (well, I am pretty sure everyone knows that but I needed an introductory sentence:)). Recently, I've been exploring and experimenting with some creative looking blog RSS buttons and came to an interesting conclusion: no matter how unique and prominent it looks, people still tend to prefer that standard little Feedburne...
2/18/2008
I am subscribed to about 100 blogs and it can take me the whole day to check the list. But to read that all (plus to check articles shared with me by my friends) is not a real issue. I’ve learned to ’scan’ posts and to quickly find useful information and news. What is challenging is to benefit from what you are reading. Like Vinny correctly pointed out in his ...
1/9/2008
I've been coming across keyword research posts now and then and decided to make up an extended list of the tools which appeared particularly useful for me. 1) Google Adwords Tool for keyword suggestions (well, this one is used by everyone here, so it does not require a long explanation) - I always h...
11/29/2007
I promised Gabriel to come up with the article and so here it is. I decided to share with SEOMoz members my technique to catch up the targeted Long Tail. I used to work in the celebrity niche promoting an entertainment ecommerce site and that's where blogging was one of the most effective solutions to build the brand and generate both tra...
