Probably not.  I've tried it all, from paying for social bookmarks to just submitting content and hoping for clicks.  What I've found is that if your content is truly quality, it's not going to need links to pick up steam and get shared.  A little nudge to your Twitter followers should be sufficient.  If an article sucks, buying 100 thumbs ups or diggs isn't going to really get it any exposure.  These things tend to balance themselves out - high quality content always rises to the top.

I agree with Gianluca.  I think having a keyword-rich Twitter handle has extremely limited value, whereas conversely, a Twitter handle with your brand can have a ton of upside.

You know what's cooler than selling a million knives?  Selling a BILLION knives.

Micah and EGOL are giving specific advice relating to choosing your domain name, but behind their advice is a much broader mindset: think big picture.

Why do you expect to get most of your traffic from generic search terms?  Why not make it your goal to get most of your traffic from branded keywords?

Make Slycers a household name.

When you get into the link building phase, don't think about the link.  Think about the brand.  Think about the community you are reaching in building a link.  Think about the exposure you are getting for your product.

When you're writing a press release, don't consider the links it might bring in.  Consider whether or not this is really newsworthy content.  Whether or not this could get picked up by national media.  Whether or not your story is interesting enough to get the kind of exposure you're hoping for.

When you're creating content, don't think about optimizing it for Google or Bing.  Write for your customers, for people looking for a better kitchen knife.  Don't think about "keyword density" or "PR sculpting", think about engaging your audience and developing a website that visitors will find useful and entertaining.

When you're running your social media campaign, don't think about the traffic it could bring in.  Think about engaging your audience and building a following.  Think about turning influencers in your niche into brand advocates that are in love with Slycers and are telling everyone they know - not because you asked, but because they want to.

Do these things, have this mindset, and this whole SEO thing becomes dramatically simpler.

Most SEOs have the opinion that exact match domains are a bit too powerful in Google's current algorithm, and I think most of us would bet our money on this tactic falling out of favor in the future.  Although admittedly, it has stuck around for longer than I think most of us would have expected.

Branded traffic, on the other hand, isn't going to be affected nearly as much by any sort of algorithm change in the future - and it converts insanely well.  This should be the primary goal of anybody with a business.

Of course generic traffic is important, but in my opinion, it's not important enough to put building my brand in the backseat, or to affect the way I choose a domain for my company.

Now if this was an affiliate website or some kind of blog that I was launching in order to gain traffic from advertising, my opinion might be different.  But because this is a company, and presumably one that you intend to be around for a long time to come, I think branding is the most important consideration.

If I had a sweet generic domain name in addition to my company domain, I might consider making a small microsite expressly for linkbuilding purposes, although I have to emphasize here that the vast, vast, vast majority of your effort should go into working on your primary domain.

Quite simply, you can't access someone else's analytics data.  Well, not without their username and password, or an extremely talented hacker, at least.

There are a few ways (think Alexa) you can estimate traffic - some of them are better than the rest, but all of them are imperfect.  When you compare a website to another and use these metrics in a relative sense, however, they can be useful.  Try looking up the estimated search volume of a competitors' brand names compared to your brand name using the Google Keyword Tool.  This won't give you an accurate traffic estimate, but it might just help you figure out who's getting the most traffic and where your website falls in the market.

I think you should check this article out by Rand Fishkin.  He goes into detail about some companies in very BORING industries that have managed to develop incredibly successful link bait.