Great thank you.
Can I ask if you have any good examples of product listing pages?
This is another one I struggle with, no one wants content on these pages - but then they are simply a list of products which is hard to rank.
Becky
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Great thank you.
Can I ask if you have any good examples of product listing pages?
This is another one I struggle with, no one wants content on these pages - but then they are simply a list of products which is hard to rank.
Becky
Hi
I've been thinking about this, our competitors are huge compared to us. For example, Argos has 4,270,000 indexed pages and 234 referring domains.
We have 10,280 indexed pages and 33 referring domains.
Should I be looking at the external domains? Or looking more so at internal linking structure? I understand what you're saying, I'm just not sure where to start.
Thanks!
Hi
Great thank you for the detailed response. Is using majestic the best thing to go in depth with this? Or can I use MozPro?
Thank you
Great thanks for the advice, I'll take a read.
We definitely have options, I guess when you compete with the likes of amazon it's hard to think of new ways to show in search when they dominate.
Thanks!
Hi
I am in a similar situation, regarding improving the content on product pages. I'm going down the route of adding product reviews to our pages and after my research think it's a great idea.
Read https://econsultancy.com/blog/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them/
https://moz.com/blog/ecommerce-seo-making-product-pages-into-great-content-whiteboard-friday
I know it's difficult - we have thousands of product pages and only a couple of us working to improve and write content.
I'd like to jump in and agree.
I work for a retailer of suppliers/manufacturers similar to those you mention and we know their product descriptions are repeated across the web.
We don't have a big team but we make sure internally for the success of our site, that we rewrite them, take our own images if necessary and take the extra steps for our own site. It takes time, and we have had to in some cases upload the content we have from them and go back and work on it in priority order.
We don't ask manufacturers to provide unique content, we work with what they have and tailor it for our site - it's our website at the end of the day and our job to rank it.
Hi
We will be adding a lot of products to our site, in a mass referencing exercise, not all in one go, but 10,000 split into a few loads.
This product content won't be duplicate, but the quality of the information may be sparse and not very high.
My question is, whether adding a bulk of these pages will reduce the pverall domain authority on our site?
Thank you
Hi Dan
Yeh I have looked at that one thank you. It's something I'll need to get buy in from, but worth looking at doing
Hi Everett
Yep, that all definitely makes sense. Sometimes with the more mundane products it's hard to make them stand out.
We do include most of this information but I'l review whether there;s anything we could add.
Thanks again
Hi
Yes they're in the footer, does Google still class the fact that it's a drop down as a concern with links if they're in the footer?
I thought as they weren't anchor text links that it wouldn;t be as much of an issue?
Hi
We have a number of sister sites across Europe - the sites are under a different domain name, but have a very similar layout & product offering.
When looking at duplicate content, they are flagged as being a moderate risk with similar content - we don't duplicate product content, however it's similar.
We also link to them in the footer in a drop down - not anchor text links - however this is still seen by Google.
I don't think I'll be able to remove links to our sister companies, but should I implement the Href lang if the sites are slightly different? Or find another way to link to them?
Here's an example http://www.key.co.uk/en/key & https://www.manutan.fr/fr/maf
Hi Nico
Thank you for the update and I feel better in knowing this
Great thanks for the feedback
Hi
We have product mark up on our site, data-vocab rather than schema.
I can't see it showing in Google SERPs, but when testing it appears to be correct. Are Google still selective with what schema they show for a site?
Thanks
Hi
I know Google has many different variations of what they consider to be thin content. I wondered if anyone has an idea of the best metric to determine what content you need to improve on your site?
I work on a large e-commerce site so there are a thousands of product pages - all with product descriptions similar [but not duplicate] to competitors.
I guess in terms of quantity, these pages don't have huge amounts of written content, so I'm wondering what Google classes as 'thin' on a product page:
1. Does Google just expect a conversion to deem that product page useful? And if not, what's the best metric to identify what works vs. what doesn't on product pages in Google's eyes.
2. If adding lots of product pages on mass is bad and will decrease overall authority? The content isn't duplicate, but may be fairly similar to other sites selling the same thing.
I'm trying to get our reviews added directly to product pages rather than in a pop up to improve the unique content and I'm starting to write guides, FAQ's and I'll work towards getting video started - however, I'm the only SEO & we don't have much resource so this all takes time.
If anyone else has any advice on steps to take that would be great
Hi
Thank you for the reply. I have looked at User Flow but I tend to get a bit lost in the amount of data and finding exactly what I need.
Can you segment and filter this by landing page?
I can see the drop offs, but not the drop off for new users - or is this report based on new users only?
Thank you!
Thanks, for me I think I want to know what pages people find useful and what ones they don't but with ecommerce it's a bit more difficult.
My overall goal is to provide content the user wants to see on product pages.
On that last point, I thought that when you add code to fire an event when someone has been on a page for X amount of time, if they only access this page, but you've set this event - it won't be counted as a bounce?
I'll read up on the ecommerce tracking too thanks!
Hi Dirk,
Thanks for your response. So are you saying Adjustable Bounce rate is also not beneficial?
I thought that if you took into account the time spent on page, and set these parameters in analytics, that it wouldn't in fact be counted as a bounce?
I'll also look into the content tracking you mentioned - is this also useful for ecommerce? I'm not always expected people to scroll right to the end of pages.
Thanks
Hi
I've been looking at analysing bounce rate in more depth, I wondered what people's views on adjustable bounce rate were? I've been reading this article http://searchenginewatch.com/sew/how-to/2322974/how-to-implement-adjusted-bounce-rate-abr-via-google-tag-manager-tutorial
Is it worth adding this? Or is it just as useful to look at time on page over bounce rate?
Thanks!
Also along these same lines, we're always adding new product pages and over the next few months there will be a large amount of these added.
Is it a problem for Google if a lot of the site has 'thinner' content - in terms of ratio?
Great thanks, yes I have started creating content, we just don't have a huge resource for producing it at the moment. It's something we're working on.
Thanks!
I've been reading a lot today about thin content and what constitutes thin content.
We have an ecommerce site and have to compete with large sites in Google - product pages in terms of content quantity are low and obviously competitors all have similar variations of the same product descriptions.
Does Google still consider ecommerce sites as with thin content as low quality? A product page surely shouldn't have too much content which doesn't help the user.
My solution to start was to get our customer reviews added to the product pages to help improve the amount of quality content on this page, then move into adding video etc when we have resource.
Thanks
Awesome thanks, I'm on the right track then
Great thanks! I'll give these a read
Hey
This is very helpful thank you. My main issue and motivation for doing this is to add to the thin product content we have on the pages.
I know we need a lot more content in terms of video etc, but I thought reviews could be a place to start. We have reviews already, but they're currently on a third party pop up and not on our site - so won't get crawled.
Thanks for the articles!
Hi
I wondered if anyone knew of any case studies to reinforce the importance of on page reviews for SEO & increasing traffic.
I'd like to push it in my company, however it would be great to show them some results from a case study.
Thank you!
Hi
Thank you for your comprehensive response.
I see the issue no. 1 which I can get fixed.
Is it an issue for the post URL and the link to be different? Should the ?page=2 redirect to the post request URL? Or can this be left as it is?
I don't work on code so I am not sure how to identify whether there is something wrong here.
Thank you
Hi
I'm trying to workout if there's something wrong with our pagination.
We include the rel="next" and "prev" on our pages.
When clicking on page 2 on a product page, the URL will show as something like -
/lockers#productBeginIndex:30&orderBy:5&pageView:list&
However, if I search site:http://www.key.co.uk/en/key/lockers in Google, it seems to find paginated pages:
http://www.key.co.uk/en/key/lockers?page=2
I have a feeling something is going wrong here, but haven't worked massively on Pagination before. Can anyone help?
Hi
Does anyone know how to properly add facets URL's to Robots txt?
E.g. of our facets URL -
Everything after the # will need to be blocked on all pages with a facet.
Thank you
Thank you both for the responses.
The links aren't there for SEO value, more for business purposes but I'm mindful of any negative affects from Google.
Hi
We have a number of sister companies and link to them via a drop down in the footer - are these links as dangerous as anchor text links?
Hi,
Yes we use the SKU's on the other pages too. Thanks for everyone's feedback
Thanks, I'll set up some tests to see if this proves anything either way
Thanks
Also just to add, with regard to product pages - we link to the SKU page in email marketing & these URL's with the SKU are what users can find when searching in the onsite search facility.
As the urls with the SKU's will get more traffic & active users through other mediums, could this affect how Google rates them?
With regard to internal links we link the the permanent URL and not the SKU URL however
Great thank you.
Do you know of any good internal duplicate content checkers? I am looking at copyscape or siteliner.
Thanks
Great thanks for your input.
With regard to the duplicate content, it's not so much on these pages which are canonicalised, it's more so on ranges of products under separate URLs. e.g. Storage boxes
A lot of the ranges are so similar, that the product description points are the same and I wanted to include some unique text - if it's worth doing
Thanks!
Hi
I have a couple of questions regarding the best way to optimise SKU pages on a large ecommerce site.
At the moment we have 2 landing pages per product - one is the primary landing page with no SKU, the other includes the SKU in the URL so our sales people & customers can find it when using the search facility on the site. The SKU landing page has a canonical pointing to the primary page as they're duplicates.
Is this the best way? Or is it better to have the one page with the SKU in the URL?
Also, we have loads of products with the very similar product descriptions, I am working on trying to include a unique paragraph or few sentences on these to improve the content - how dangerous is the duplicate content within your own site?
I know its best to have totally unique content, but it won't be possible on a site with thousands of products and a small team. At the moment I am trying to prioritise the products to update.
Thank you
Hi David
Thank you for this. How often is the index updated?
Great thanks I'll give this a go! Do you need to set up a campaign for Moz to crawl your site first?
Thanks!
Great thanks, the only problem I found was you can only check 10 links at a link with that review tool - I need to do a lot more
Hi
Is there a way in Moz to identify your page authority by landing page, possibly crawling the site and providing this in bulk so you don't have to go through and check each page?
I want to track how my page authority for certain pages moves over time.
Thank you
Yep working on these asap!
So it won't affect overall domain authority?
Hi
I have done a site crawl and there are a lot of 302's on the 'Go to Basket' link when customers go through to pay.
Should these be updated to 301's? On just the first part of the link so nothing after the ? /OrderCalculation?
Thank you
Great thank you!
I'll give both a go!