Questions created by BeckyKey
-
Tools for understanding customer behaviour
Hi Can anyone recommend any tools for understanding how people interact with a page? We use events in analytics and have previously used hot jar. I didn't know if there were any new ones? Thanks!
Web Design | | BeckyKey2 -
Menus, Ecommerce & SEO
Hi Our Dev team have updated our website with a new menu structure, they have given us 2 options to choose from. 1st option I think is better for SEO - this will be showing top 8 categories and then subcategories once you hover over category 1. Not much change from our current structure, just a slightly different layout. (I have added an image example of what option1 will look like) 2nd option - is preferred by management - shows all 24 categories & no subcategories. My question is, will removing the current subcategories from the main menu make them lose rankings & make them harder to rank in future? I'm guessing everything will move down a level in the structure and lost page authority... Does anyone have any articles/case studies to prove this point? Any help is much appreciated 🙂 Becky DKzgD
Intermediate & Advanced SEO | | BeckyKey1 -
Duplicate H1 Question & Landing Page help
Hi We have 2 H1's on this page http://www.key.co.uk/en/key/heavy-duty-shelving Our webmaster has put one as display:none - but isn't this just going to look like we're keyword spamming & trying to hide it? OK now I;m looking I am seeing more wrong with this page... The width buttons at the top as h2's...& they link to facet pages? Won't this just waste crawl budget? and every product title/user guide title etc are all H2's.... I just need to put a plan together to give to our dev team on what should be updated Any tips would be great. Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Ecommerce category pages & improving rankings
Hi Moz 🙂 I work on an ecommerce site & am getting stuck with how to improve rankings on category pages. I have a competitor who writes loads of content for their category pages under tabs & they perform very well. The content isn't particularly helpful, more about their range and what they offer. I have tested adding similar content under a tab to some of our category pages - with some performing well & others not as well. I know this isn't ideal, and I'd like some help with an alternative. Does anyone have tips on improving rankings on category pages? I don't have much control on the layout, this is controlled by our parent company which restricts us. I am researching writing user guides, but these will be on other pages not directly on the category page & the way we have to add them is a lot of manual work for our webmaster, so I can't get them up as quickly as I'd like. I have seen REI have a small bit of content at the top of their pages that link to guides e.g - https://www.rei.com/c/static-and-rescue-ropes But obviously their domain authority is so high already, that they don't need as much help as me 🙂 At the moment I have some new Chair pages I need to rank, these are competitive and any ideas would be great 🙂 Here are some examples: http://www.key.co.uk/en/key/ergonomic-office-chairs http://www.key.co.uk/en/key/executive-office-chairs Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
Keywords Dropping Out
Hi In March I've seen a lot of keywords go from being ranked, to dropping out completely. We usually get under 1000 drop in and out each month, but 2,500 dropped out this month. Some are not focus keywords I'd be concerned about, but then some are.... I am trying to work out why and could use some help. We haven't changed anything on the pages & here are some examples: http://www.key.co.uk/en/key/dollies-load-movers-door-skates - previously ranked for 'Dollies' position 6 now unranked http://www.key.co.uk/en/key/sack-trucks - ranked position 11 for 'Folding Sack Truck' now unranked http://www.key.co.uk/en/key/portable-workbenches-trestles - ranked position 7 for portable workbenches now unranked. These pages do still rank for other keywords, so aren't out of Google completely. I'm just trying to identify if we have any other issues Thank you 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Domain Authority Keeps Dropping & FRED
Hi Moz! I've seen a big drop in Domain Authority 31 > 22 recently. I need a plan of what to sort out first, here are the points I know we need to improve: Page Speed Quality content - guides, blogs, videos Better UX experience to improve page engagement Backlinks - quality earned links & improvement of presence on social media This is our site http://www.key.co.uk/en/key/ I am the only SEO, with a small content team - who only really work on adding new products to the site. Our dev team are in France and we can be restricted by them. But I'm worried & I need a plan of what to tackle first to help improve this. We also saw keywords drop out in March - I'm assuming after Fred, some keywords aren't ones I would worry about, but then some are - for example - http://www.key.co.uk/en/key/dollies-load-movers-door-skates this page ranked at position 6 for Dollies - now dropped out altogether. Any ideas are welcome - help 🙂
Algorithm Updates | | BeckyKey2 -
Why is Page Authority dropping?
Hi I'm trying to review pages which have previously ranked, but in March have dropped out completely. Some of these pages I can see have dropped to having a Page Authority of 1, we haven't changed anything on these pages, so is there a reason why the authority has dropped? These pages only had around 8 - 10 Page Authority to begin with. I'm trying to identify why we have lost keywords, and if it has anything to do with the Google Updates in March Here are examples of the pages with drops: http://www.key.co.uk/en/key/heavy-duty-shelving-1830x1830mm-blue-orange
Algorithm Updates | | BeckyKey
http://www.key.co.uk/en/key/metal-feet-for-heavy-duty-steel-shelving
http://www.key.co.uk/en/key/health-and-safety-law-poster-a2 Thank you!0 -
Fred Google Update & Ecommerce Sites
Hi I've seen a couple areas of our site drop in average rankings for some areas since the 'Fred' update. We don't have ads on our site, but I'm wondering if it's 'thin' content - http://www.key.co.uk/en/key/ We are an ecommerce site and we have some content on our category pages - which is a bit more generic about the section/products within that section - but how can it not be if it's a category page with products on? I am working on adding topic based content/user guides etc to be more helpful for customers, but I'd love some advice on generating traffic to category pages. Is it better to rank these other topic/user guide pages instead of the category page & then hope the customer clicks through to products? Advice welcome 🙂
Algorithm Updates | | BeckyKey0 -
Alt Tags
Hi We have lots of alt tags missing, I know they'e recommended by Google, so moving forward we will ensure we add them to product images, but should we go back and update the ones we have missing? How important is it for SEO? Has anyone tested this? Thanks
Intermediate & Advanced SEO | | BeckyKey0 -
Reviews - Google & Third Party
Hi We have reviews on our product pages & service reviews on Feefo, but how important is it to also drive customers to review your company on Google? I'm guessing we should be doing both, but it proves difficult when you already ask them to review your company through a third party? Any tips moz?
Algorithm Updates | | BeckyKey0 -
Low Domain Authority
Hi Our Domain Authority has dropped recently from 29 > 23 - which is really low. I wondered if anyone had any ideas of why this might be? http://www.key.co.uk/en/key I'm seeing ranking/traffic improvements for SEO & I'm not currently building any bad backlinks, I did a sweep to Disavow any bad ones last Oct. I am planning to add good quality links, but is there anything else I can do to improve the authority?
Intermediate & Advanced SEO | | BeckyKey0 -
Text to Code Ratio & SEO
Hi Has anyone had experience of updating their text to code ratio if its too high & whether this has much impact on SEO performance? I am trying to prioritise tasks & wondered if this is something which should be higher on my list. Thank you 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Data Vocab or Schema?
Hi I've always used schema mark up in previous companies, however product pages on the site I'm currently working on are in data vocab. I cant find much about data vocab, so is it best to move away from this? I need to update the mark up on our product pages - so want the best mark up for this Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Schema Mark up - Product Listing Pages
Hi I know you can add product schema to a product page, but can you add mark up to a product listing/category page? If so, which one would you use? I saw the item list mark up but didn't think this was relevant. Thank you
Algorithm Updates | | BeckyKey0 -
Paid vs. Organic for Brand
HI We've seen a huge drop paid campaigns for impressions on brand terms YOY - 37,140 vs. 792. Our impression share is still high. Organic is higher this year for impressions also. An agency manage created the campaigns for us and can't seem to find a reason, but the drop is huge - it seems like it's just people not searching but we haven't seen this in organic - could it be organic showing instead of paid ads for brand terms? Paid is fairly new to me, so just doing some fact finding Thanks!
Paid Search Marketing | | BeckyKey0 -
Brand Impressions & Clicks down massively
HI We've seen a huge drop in impressions for brand terms in Adwords. YOY - 37,140 vs. 792. Our impression share is still high. An agency manage this for us and can't seem to find a reason, but the drop is huge - it seems like it's just people not searching but we haven't seen this in organic and the drop is so huge we wondered what else it could be? Paid is fairly new to me, so just doing some fact finding 🙂
Paid Search Marketing | | BeckyKey0 -
Mass Referencing Supplier Product Info & SEO
Hi I have a mass referencing project which will mean taking between 1000-2000 SKUs from a supplier, taking all their content & loading it onto our site. I need to make a case for not doing this from an SEO perspective. As these are pages I want to rank. I'm going to push for optimising titles/meta titles before they're loaded in. However if not, I may be forced to load in the products as they are & go back to optimise everything - does anyone see a real issue with this? I know there are so many 'similar' descriptions of products on ecommerce sites & across the web, so how does Google deal with these? The pages won't be identical as the templates are different, but maybe 100-200 words of descriptions could be until we work through them. Although this isn't ideal - what are the implications? The problem for me is, the managers just want the products on the site, without much thought regarding organic traffic/categorisation initially. Thanks!
Intermediate & Advanced SEO | | BeckyKey0 -
WT.Srch - parameter recorded as organic traffic?
Hi I have a lot of revenue for yesterdays organic traffic attributed to ?WT.srch=1&WT.mc_id=slGO&kw=8695 When looking in Google at what this means I have found this: To ensure you can accurately differentiate traffic from paid placements from organic traffic, use the WT.srch=1 parameter in the URL from the referring search engine for all paid searches. This parameter always has a value of 1. Organic searches do not include this parameter in the URL. Note that Search Engine Campaign results are displayed in the Marketing > Search Engine >section of the Webtrends Analytics 9 Complete template, not in the Campaigns section. We no longer use webtrends, what I need to know is, did this traffic/revenue come from organic or paid?
Algorithm Updates | | BeckyKey0 -
Google Algo Update
Hi I'm trying to look into how the update in Oct - Nov affected our site. It's positive with us ranking for more keywords, but I wondered if anyone knew what had changed. For example, one of our pages ranked for 291 keywords in October, now it ranks for 406 keywords. We've done nothing to this page in that time. I just want to try and understand what's happening with the algorithm a little more (although I'm sure everyone does :). Does anyone have any insights? Thanks!
Algorithm Updates | | BeckyKey0 -
Href Lang tags in audit
Hi I am getting a couple of issues flag with my href lang tags, but when I manually check the pages I can't see the issues. Issue 1. No self referencing href lang tag example URL - http://www.key.co.uk/en/key/300kg-capacity-manutan-mobile-lift-table-lift-height-860mm-125h204 (these are SKU pages with duplicate content, so we have canonicals pointing to the main product page) Issue 2. Conflicting hreflang and rel=canonical - http://www.key.co.uk/en/key/500kg-capacity-manutan-mobile-lift-table-lift-height-945mm-127h204 I have checked the source code of the pages with errors against the pages which don't have errors and they look the same - so I am unsure what's wrong?
Intermediate & Advanced SEO | | BeckyKey0 -
Paragraphs/Tables for Content & SEO
Hi Does anyone know if Google prefers paragraphs over content in a table, or doesn't it make much difference?
Intermediate & Advanced SEO | | BeckyKey0 -
How can I stop my facets being crawled?
Hi If my facets are being crawled, how can I stop this? Or set them up so they are SEO friendly - this is new to me as I haven't had to deal with lots of facets in the past. Here's an example of a page on the site - https://www.key.co.uk/en/key/lift-tables Here's an example of a facet URL - https://www.key.co.uk/en/key/lift-tables#facet:-1002779711011711697110,-700000000000001001651484832107103,-700000000000001057452564832109109&productBeginIndex:0&orderBy:5&pageView:list& I've been trying to read up on URL parameters etc, I'm new to it so it's taking some time to understand Any advice would be great!
Intermediate & Advanced SEO | | BeckyKey0 -
Facets Being Indexed - What's the Impact?
Hi Our facets are from what I can see crawled by search engines, I think they use javascript - see here http://www.key.co.uk/en/key/lockers I want to get this fixed for SEO with an ajax solution - I'm not sure how big this job is for developers, but they will want to know the positive impact this could have & whether it's worth doing. Does anyone have any opinions on this? I haven't encountered this before so any help is welcome 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Internal Anchor Text Links
Hi How important are internal anchor text links & rankings? I'm researching competitors and am seeing a lot of internal anchor text links with keywords helping them rank - but they have these links in their menu which at the moment isn't possible for us. We can include our top level 1 categories, but nothing below this in the top navigation Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
Facet Values as Anchor text
Hi I've reviewing our internal linking structure & have found that the facets/filter buttons on a category, are crawled and have anchor text to each link, for example: The anchor text to filter the product listing results by those under £50 would be: | Facet Value Less than £50.00 (15) Less than £50.00 (15) | This also has the source URL & destination URL of http://www.key.co.uk/en/key/lockers I haven't come across this before - is this an issue?
Intermediate & Advanced SEO | | BeckyKey0 -
Alt Tags - how important for SEO?
Hi I know alt tags should be on an image, however at the moment I have 23,741 missing on the site, how important are these? It's a big project for someone to update & I need some justification Thanks Mozzers 🙂
Technical SEO | | BeckyKey0 -
Http vs. https - duplicate content
Hi I have recently come across a new issue on our site, where https & http titles are showing as duplicate. I read https://moz.com/community/q/duplicate-content-and-http-and-https however, am wondering as https is now a ranking factor, blocked this can't be a good thing? We aren't in a position to roll out https everywhere, so what would be the best thing to do next? I thought about implementing canonicals? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Search Results Pages Blocked in Robots.txt?
Hi I am reviewing our robots.txt file. I wondered if search results pages should be blocked from crawling? We currently have this in the file /searchterm* Is it a good thing for SEO?
Intermediate & Advanced SEO | | BeckyKey0 -
Changing categorisation effect on SEO
Hi I work on an ecommerce shop & we've discussed changing some of out categories. We have one named cupboards & lockers, but want to split this out, so we have Cupboards then Lockers so customers can browse through our main navigation like this. For SEO I know initially our rankings will be affected, but long term moving categories up a level will be an improvement & will be more relevant - has anyone does this before and could provide any advice? Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Pagination & View all option on Ecommerce site
Hi I want to add a view all option to our category pages as recommended by Google and to make it easier for the customer. I'm not sure how long this will take our developer, but is this an action that is worth doing from an SEO point of view? Will it add value? For me it will have value, but in terms of SEO actions should it be one I prioritise? I have issues with our pagination and think this would be the quickest way to solve it - http://www.key.co.uk/en/key/workbenches Any help appreciated 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
SEO - Google Local Listing & Same Day Delivery
Hi We are looking to offer same day delivery if you're in a 20 mile radius to us. I'm trying to do some research on how to optimise this for Google organic listings. Would this be the same as optimising for a local business listing? I'm not sure where to start. Thanks! Becky
Algorithm Updates | | BeckyKey0 -
Redirects Being Removed...
Hi We have a team in France who deal with the backend of the site, only problem is it's not always SEO friendly. I have lots of 404's showing in webmaster tools and I know some of them have previously had redirects. If we update a URL on the site, any links pointing to it on the website are updated straight away to point to the most up to date URL - so the user doesn't have to go through a redirect. However, the team would see this as the redirect not being 'used' after about 30 days and remove it from the database - so this URL no longer has any redirects pointing to it. My question is, surely this is bad for SEO? However I'm a little unsure as they aren't actually going through the redirect. But somewhere in cyber space the authority of this page must drop? Any advice is welcome 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Ranking Sub Categories on Ecommerce Site
Hi, I haven't tested this yet, so before I do I wanted to see if anyone had some experience with this. I have lower level categories I want to rank for SEO for example: Say I want to rank 'Standard Metal Lockers' - with the way our site is set up, I have to work within a classification, which isn't always easy. So it would be categorised as follows: Cupboards & Lockers > Lockers > Standard Lockers > Standard Metal Lockers The URL structure would remain /standard-metal-lockers & I would link this from the 'Lockers' page. Is this too deep in the site structure to rank? I think if it's linked properly & promoted it will be fine, but I'd like to see if anyone else has had this issue. Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Google & Site Architecture
Hi I've been reading the following article about Google's quality signals here: https://searchenginewatch.com/2016/10/10/guide-to-google-ranking-signals-part-6-trust-authority-and-expertise/?utm_source=Search+Engine+Watch&utm_campaign=464594db7c-11_10_2016_NL&utm_medium=email&utm_term=0_e118661359-464594db7c-17828341 They mention - 3) All your categories should be accessible from the main menu. All your web pages should be labelled with the relevant categories. Is this every category? We have some say 3 levels deep, and they aren't all in the menu. I'd like them to be, so would be good to make a case for it. Thank you
Algorithm Updates | | BeckyKey1 -
Content or Backlinks
HI I have resource issues and need to prioritise my time, I know both content & backlinks are important for SEO, but where will it be most beneficial to spend my time? We are a generalist site, so this also makes things tougher. I have some core areas to work on, but want to be the most effective in the time I spend on them. Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
Google Algo Updates
Hi I have noticed strange drops in our rankings, some last Monday 12th & some Sunday 18th - has anyone else experienced anything on these dates? I've seen talk of a possible algo update, but nothing concrete Thanks!
Algorithm Updates | | BeckyKey0 -
Content Rendering by Googlebot vs. Visitor
Hi Moz! After a different question on here, I tried fetching as Google to see the difference between bot & user - to see if Google finds the written content on my page The 2 versions are quite different - with Googlebot not even rendering product listings or content, just seems to be the info in the top navigation - guessing this is a massive issue? Help Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Content Below the Fold
Hi I wondered what the view is on content below the fold? We have the H1, product listings & then some written content under the products - will Google just ignore this? I can't hide it under a tab or put a lot of content above products - so I'm not sure what the other option is? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Mass uploading low quality product pages
Hi Mozzers! I have a question on mass uploading low quality product pages We have a huge catalogue of products and our product managers are looking to mass reference 17,000 new products quickly on the website. Obviously, this will mean content will somehow have to be made unique - which would take a huge amount of resource. Apart from this issue, will adding this many new product pages in one go be bad for SEO? If we also do manage to make the content unique, but not high quality - we'll have 17,000 new low quality product pages - will this reduce our domain authority? Becky
Intermediate & Advanced SEO | | BeckyKey1 -
Pagination, Javascript & SEO
Hi I need some help identifying whether we need to rethink the way we paginated product pages, On this page http://www.key.co.uk/en/key/workbenches when clicking page 1,2, etc - we have javascript to sort the results, the URL displayed and the URL linked to are different. e.g. The URL for these paginated pages is for example: page2 http://www.key.co.uk/en/key/workbenches#productBeginIndex:30&orderBy:5&pageView:list& Then the arrows either side of pagination, link to the paginated landing page e.g. http://www.key.co.uk/en/key/workbenches?page=3 - this is where the rel/prev details are - done for Google However - when clicking on this arrow, the URL loaded is different again - http://www.key.co.uk/en/key/workbenches#productBeginIndex:60&orderBy:5&pageView:list& & doesn't take you http://www.key.co.uk/en/key/workbenches?page=3 I did not set this up, but I am concerned that the URL http://www.key.co.uk/en/key/workbenches?page=3 never actually loads, but it's linked to Google can crawl it. Is this a problem? I am looking to implement a view all option. Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Javascript search results & Pagination for SEO
Hi On this page http://www.key.co.uk/en/key/workbenches we have javascript on the paginated pages to sort the results, the URL displayed and the URL linked to are different. e.g. The paginated pages link to for example: page2 http://www.key.co.uk/en/key/workbenches#productBeginIndex:30&orderBy:5&pageView:list& The list is then sorted by javascript. Then the arrows either side of pagination link to e.g. http://www.key.co.uk/en/key/workbenches?page=3 - this is where the rel/prev details are - done for SEO But when clicking on this arrow, the URL loaded is different again - http://www.key.co.uk/en/key/workbenches#productBeginIndex:60&orderBy:5&pageView:list& I did not set this up, but I am concerned that the URL http://www.key.co.uk/en/key/workbenches?page=3 never actually loads, but it's linked to Google can crawl it. Is this a problem? I am looking to implement a view all option. Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Pagination & duplicate meta
Hi I have a few pages flagged for duplicate meta e.g.: http://www.key.co.uk/en/key/workbenches?page=2
Intermediate & Advanced SEO | | BeckyKey
http://www.key.co.uk/en/key/workbenches I can;t see anything wrong with the pagination & other pages have the same code, but aren't flagged for duplicate: http://www.key.co.uk/en/key/coshh-cabinets http://www.key.co.uk/en/key/coshh-cabinets?page=2 I can't see to find the issue - any ideas? Becky0 -
Google Update August 2016
Hi Has anyone noticed anything strange with their rankings? I've had a few drops out of the blue at the start of August. Thanks!
Algorithm Updates | | BeckyKey0 -
Directory links with no follow
Hi I'm researching competitor backlinks & they have a lot of directory links which are no follow - but they rank very well. Is this type of link building even allowed by google? I know they they aren't allowed followed directory links, but will no following them help with rankings?
Intermediate & Advanced SEO | | BeckyKey0 -
Broken images & Rankings
Hi I have seen a big drop in a keyword going from position 3 to out of the top 100. The only thing I can see that went wrong, was an issue with broken images - could this be the reason for the drop? Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Organic & Pop Ups
Hi I wanted to find out whether pop up messages affect Google rankings. We only have one voucher code pop up. Thanks Becky
Algorithm Updates | | BeckyKey0 -
Bing SEO
Hi I am seeing a large drop in our traffic from Bing - this is usually a good traffic source for us. The drop seems to be at the same time Google had the slow roll out of Panda 4.2 - would this have anything to do with it? Becky
Algorithm Updates | | BeckyKey0 -
Google Panda July 2016
Hi Does anyone know what impact the recent slow Panda roll out may have? Obviously content, but would it perhaps include engagement/user behaviour factors regarding your on page content too? Thanks
Algorithm Updates | | BeckyKey0 -
Title Tags & Keyword Order
Hi I've read various articles on this - some saying it's still important to have the keyword at the beginning of the title and some saying it's not a big factor anymore? Does anyone have an opinion on this?
Intermediate & Advanced SEO | | BeckyKey0