Questions created by BeckyKey
-
Ecommerce, Product Content & Google Metrics
Hi I know Google has many different variations of what they consider to be thin content. I wondered if anyone has an idea of the best metric to determine what content you need to improve on your site? I work on a large e-commerce site so there are a thousands of product pages - all with product descriptions similar [but not duplicate] to competitors. I guess in terms of quantity, these pages don't have huge amounts of written content, so I'm wondering what Google classes as 'thin' on a product page: 1. Does Google just expect a conversion to deem that product page useful? And if not, what's the best metric to identify what works vs. what doesn't on product pages in Google's eyes. 2. If adding lots of product pages on mass is bad and will decrease overall authority? The content isn't duplicate, but may be fairly similar to other sites selling the same thing. I'm trying to get our reviews added directly to product pages rather than in a pop up to improve the unique content and I'm starting to write guides, FAQ's and I'll work towards getting video started - however, I'm the only SEO & we don't have much resource so this all takes time. If anyone else has any advice on steps to take that would be great 🙂
Reporting & Analytics | | BeckyKey0 -
Adjustable Bounce Rate
Hi I've been looking at analysing bounce rate in more depth, I wondered what people's views on adjustable bounce rate were? I've been reading this article http://searchenginewatch.com/sew/how-to/2322974/how-to-implement-adjusted-bounce-rate-abr-via-google-tag-manager-tutorial Is it worth adding this? Or is it just as useful to look at time on page over bounce rate?
Intermediate & Advanced SEO | | BeckyKey0 -
Thin Content, Ecommerce & Reviews
I've been reading a lot today about thin content and what constitutes thin content. We have an ecommerce site and have to compete with large sites in Google - product pages in terms of content quantity are low and obviously competitors all have similar variations of the same product descriptions. Does Google still consider ecommerce sites as with thin content as low quality? A product page surely shouldn't have too much content which doesn't help the user. My solution to start was to get our customer reviews added to the product pages to help improve the amount of quality content on this page, then move into adding video etc when we have resource. Thanks
Intermediate & Advanced SEO | | BeckyKey0 -
Onpage Reviews, SEO & Traffic Uplift
Hi I wondered if anyone knew of any case studies to reinforce the importance of on page reviews for SEO & increasing traffic. I'd like to push it in my company, however it would be great to show them some results from a case study. Thank you!
Intermediate & Advanced SEO | | BeckyKey1 -
Ecommerce, SEO & Pagination
Hi I'm trying to workout if there's something wrong with our pagination. We include the rel="next" and "prev" on our pages. When clicking on page 2 on a product page, the URL will show as something like - /lockers#productBeginIndex:30&orderBy:5&pageView:list& However, if I search site:http://www.key.co.uk/en/key/lockers in Google, it seems to find paginated pages: http://www.key.co.uk/en/key/lockers?page=2 I have a feeling something is going wrong here, but haven't worked massively on Pagination before. Can anyone help?
Intermediate & Advanced SEO | | BeckyKey0 -
Robots.txt for Facet Results
Hi Does anyone know how to properly add facets URL's to Robots txt? E.g. of our facets URL - http://www.key.co.uk/en/key/platform-trolleys-trucks#facet:-10028265807368&productBeginIndex:0&orderBy:5&pageView:list& Everything after the # will need to be blocked on all pages with a facet. Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Sitelinks to Sister Companies
Hi We have a number of sister companies and link to them via a drop down in the footer - are these links as dangerous as anchor text links?
Intermediate & Advanced SEO | | BeckyKey0 -
Ecommerce Site - Duplicate product descriptions & SKU pages
Hi I have a couple of questions regarding the best way to optimise SKU pages on a large ecommerce site. At the moment we have 2 landing pages per product - one is the primary landing page with no SKU, the other includes the SKU in the URL so our sales people & customers can find it when using the search facility on the site. The SKU landing page has a canonical pointing to the primary page as they're duplicates. Is this the best way? Or is it better to have the one page with the SKU in the URL? Also, we have loads of products with the very similar product descriptions, I am working on trying to include a unique paragraph or few sentences on these to improve the content - how dangerous is the duplicate content within your own site? I know its best to have totally unique content, but it won't be possible on a site with thousands of products and a small team. At the moment I am trying to prioritise the products to update. Thank you 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Bulk Page Authority Tracking
Hi Is there a way in Moz to identify your page authority by landing page, possibly crawling the site and providing this in bulk so you don't have to go through and check each page? I want to track how my page authority for certain pages moves over time. Thank you
API | | BeckyKey0 -
Ecommerce - Go to Basket 302 query
Hi I have done a site crawl and there are a lot of 302's on the 'Go to Basket' link when customers go through to pay. Should these be updated to 301's? On just the first part of the link so nothing after the ? /OrderCalculation? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Duplicate Content - Bulk analysis tool?
Hi I wondered if there's a tool to analyse duplicate content - within your own site or on external sites, but that you can upload the URL's you want to check in bulk? I used Copyscape a while ago, but don't remember this having a bulk feature? Thank you!
On-Page Optimization | | BeckyKey0 -
404's and Ecommerce - Products no longer for sale
Hi We regularly have products which are no longer sold and discontinued. As we have such a large site, webmaster tools regularly picks up new 404's. These 404 pages aren't linked to from anywhere on the site any longer, however WMT will still report them as errors. Does this affect site authority? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Alt Tags on multiple product images
Hi I work on SEO for an ecommerce site and wanted to find out how important it is to optimise all images with alt tags. We have alt tags in place, however have not optimised descriptions for the following example images: Front of cupboard Back of cupboard Side of cupboard etc Is this dangerous for SEO if these images all have the same alt tag? We have thousands of products so it would be a huge job to update these, but if it's crucial for SEO we can work through our priorities. Thank you!
On-Page Optimization | | BeckyKey0