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Hello forum! I have a question about subdomains vs. subfolders for a new sub-brand for a company. The company is looking at creating a sub-brand delivering a different service to the parent company. It is complimentary in a sense, but it would need a very different marketing strategy. It is not trying to 'hide' its parent brand at all, but instead would leverage the parent brand as added social proof. I've read that creating a subdomain essentially means starting from scratch in terms of SEO, and that a subfolder would better leverage the domain authority the TLD has accrued. However, creating a subfolder does not really gel with me, as it would not in my opinion provide a good experience for visitors. I.e. it's like running a website that sells electronics and having a subfolder marketing IT support services. Yes, there is some synergy-- but it can also lead to visitor confusion. I'd love your opinions on this! Carlo

Hey all, I've been thinking about the pros and cons of case study formats (On-page vs. PDF), and was curious to see what you all think. An on-page case study is crawled by search engines and has fewer barriers in terms of visibility. The only pros I can think of for a downloadable case study (with no opt-in) is that it's less likely to be plagiarised (generally a low priority) and can have a custom design that may not fit with your website's look and feel without clashing. Also, I suppose it makes it easier for visitors to save the PDF for future reference. Have I missed anything? Do you have a preference? Keen to hear which you prefer, and why. Let's brainstorm! Cheers,
Carlo

Hi guys, I'm working with a client who would has offices in two cities in Australia, and they provide a certain service to both cities. They would like to rank for keyword phrase for the service for both cities. E.g. Window Cleaning Brisbane, Window Cleaning Darwin. I strongly believe in focusing on relevance and visitor experience first, rather than ham-fistedly trying to rank for those phrases. Having said that, I'm thinking of creating two pages for those phrases as a sub-page to the service itself, with the title of those pages containing the geographically specific phrases. E.g.: Window Cleaning -->Window Cleaning Brisbane -->Window Cleaning Darwin The pages would highlight the 'reach' of the service in the two cities, as well as some specific information such as the history of both offices, any distinctions between the services provided, the teams at both locations, and so forth. I feel that although this seems like a valid reason for doing this, I may be overlooking something. What do you guys think?