It really depends on what your objectives are? If your objectives are to increased traffic then adding content to your blog is a far better option.
**Benefits of adding content to your website **
-
Long tail keywords = lots of traffic
-
Possibility of links (if you provide great content, it could get links. Don't expect to get lots easily though, check out this question I asked about blog posts and links acquisition ratio's)
-
Permanent asset for traffic and links.
Benefits of Guest Blogging
-
One guaranteed link
-
Networking with other bloggers
-Bring some traffic from other sites that might have lots of traffic.
If you’re going to guest blog ensure to choose a website that has a massive user base of traffic. That wouldn't be achievable if you added it to your blog.