Hi

We have had no success using WP plugin's for AMP.  In fact still cleaning up one site.  Would recommend customising - takes a little longer not too much and results are outstanding & no issues.

Hope that helps.

Hi

No your sweet on the redirects/301's - many sites have 95% redirects from http to https for example.  So no chains and you  are fine.

Well my view on above is that advice on a hierarchical structure is dangerous.  Our job is to always adopt a "first do no harm" approach. We have many clients - no hierarchical structure and awesome rankings.  Do we very slowly build hierarchical structures into them - yes. It makes life easier for all. But would we touch the top traffic driving pages - 100% no. It is too high a risk.  So you need to do a  proper evaluation of the site and what pages are ranking - getting clicks and what are not.  There may be sections, a low risk that can move into a hierarchical structure - start there.   But do not make a change for change sake to follow what is now good practice.

Hope that helps.

Hi

Not clear 100% on the question.  Firstly if the site is ranking well under current strategy then recommend where appropriate that continues. It sounds like every page hangs straight off the root domain?    However, if the opportunity presents to build out a hierarchical structure then we would recommend same.

The benefit of a  hierarchical structure is it builds out topical authority or makes it easier for search engines to interpret the site.  All google has done is roll the old dewy library system into the site maps.  By analogy the more books you have hanging off the History section (parent subfolder) the better the site should be seen in the context of providing answers to history.   Then it comes down to the quality of pages hanging off the subfolder and how much shared.

So in short to answer your question a hierarchical structure makes your site easier for Google to understand and builds out topical authority which long term is future proofing against voice search.

Onto the second part of the question, there is no problems with 301's per se as long as it is one hop.. so to redirect a page more than 3 times is a big negative as Google often does not crawl those pages.  Recommended practice to change the redirects from page 1 > page 4 and page 2 > page 4, page 3 > 4, etc so all old redirects point in one hop to the final destination page.

Hope that helps.

Hi

It may not impact - but am not a fan of that structure, it could get complicated easy for google and for scaling.

Would recommend:-

www.gpblog.com/en-nl/

www.gpblog.com/nl-nl/

www.gpblog.com/en-uk/

Check out https://www.disneylandparis.com/nl-nl/ etc.  hopelessly slow...

Regards

Ta

One element to check is causation of why the duplicates.  Solve same as otherwise it maybe an ongoing problem.

Good luck.

Hi

ok - you have duplicate pages. So it is a duplicate content issue.  Same content same urls except for capitalisation.  Further both pages are being indexed on google.

Recommend  that as soon as possible - 301 this page https://episodealert.com/BusinessAssociate.aspx to https://episodealert.com/businessassociate.aspx

You should do this for all duplicate capitalisations across the site.

We solved one! Go get em..

Hi

It does read like you have two pages.

Can you share the url or put both into the browser         site:   and see if indexed?

Alternatively, has it been indexed and later 301'ed?

Regards

In summary - firstly echo effectdigital on Shopify.  It is an interesting platform sold very well by Shopify zealots - but we have had to bend too many times to Shopify platform limitations to believe it is the right answer for most.  It is awesome if your a bikini start-up with no CRM or ERP - however the moment it comes to a decent integration - it often gets ugly quickly.

On to your query - the shortened version to the answer is no-one knows.  Why? because the algorithm treats subdomains differently for different sites. https://moz.com/blog/interview-searchlove There is a good piece on subdomains v subfolders in this WBF.  In summary a good discussion on subdomains.

The click through to the subdomain should be a normal step, ie so assuming on the subdomain your landing on the relevant contextual page within the funnel to transact.   That is normal for some back ends. You are correct ideally in my view all on the root domain.

Overall if the subdomain pages are critical and you want to rank, then need to treat subdomain for SEO as a separate site.  However, if the subdomain is just the end part of the sales funnel.. then may not need to rank..

Hope that is helpful.

Regards

Hi

Each page should have a clearly defined purpose and respond to a customer query.

So if each page is unique ie plumbing toilets London, plumbing sinks London, then with great contextual relevant content that is spot on and will help the customer. ie as Each page chases local search but addresses a niche within the plumbing field.

How if both pages were to target plumbing toilets London and the content is essentially the same - that is a waste of resources for all.

So hope that helps, good luck.

Intriguing question. In short yes there is a benefit - in so far as the three-panel reviews that appear are often manip[ulated by likes. So your liking a positive review may push a negative review off the SERP.

However, should your staff write false reviews, 100% not, that would not good from an objective perspective?  In Australia it would be a disaster for staff and the business moral, effectively it is imposing your views on your staff on possibly private gmail assets and asking them to publish your views.

One reason we got out of shopify.  Gets complicated quickly.   There was a brilliant WBF on subdomains about 2 months ago - by the british dude from distilled who pops up from time to time.  Will try and find it if get time, but would check that out as a starting point.

Hi

Concur with Joe, you will need to explain if you have upper case and lower case pages.. assuming same content and same url..  as that is a pure duplicate..

Ta Larry

Ok nothing much of substance, that said if ranking worth trying as it is an easier or usually faster route to page 1.

Had a look at the Murray Roofing site and has not been optimised for customer queries a roofing contractor would seek to rank for.  As it seems you are keen to start afresh - can do both in parallel. No harm to either.

That said would suggest you also look at your google my business structure - your effectively a local play.  Getting reviews and appearing in the local search pack for roofing contractors Omaha etc we would consider a client priority.

All the best go get them.

Hi

Is the current site ranking for any terms of value?

Hi

Never going to disagree with Rand. The first analysis is the actual SERP you want to rank on. So audit the SERP.  What are the Title tags that are ranking? What is the content that is working? So start there on your Title tag. That should make it an easy decision.

WordPress only auto populates if you want, can set as per your requirements.

Confused on menu title.. is that the navigation?

very interesting thread. Is there an update?

Reviewed same and though the links stand out. Am inclined to believe as google amps up the power of GMB. It is more address proximity on map that is skewing the outcome. Lakeway is simply a little too far out of Austin.

Hi

I am an unclear but will frame from car insurance and hope it assists. As am not sure on which customer queries to target in your scenario - dangerous to make a suggestion without a better understanding of your business model and products highest ROI. The customer queries should be data driven, ie volume. If that is the goal. We use semrush. moz and keyword planner and a few tools.

Lets say chasing car insurance, this got a client to No 1. This is a general answer..

The url we recommend be

www.example.com/car-insurance/

The Title tag we would recommend be Car Insurance | Compare Car Insurance Quotes | Example

If not a comparison site - Car Insurance | Car Insurance Quotes | Example

Now for the H1.

It should be different from the URL and Title but contextual..

So lets say Car Insurance Quote or Car Insurance Australia

The meta description should on our view the targeted keyword once and be about clickability..  not sure if that gets you there, but hope it helps.

Go get em.

The logic for both platforms is sound.

In our experience WordPress smashes Square space. WordPress is our SEO platform of choice.  We also see Magento, just marginally sitting above Shopify for SEO. Shopify does not have https2 at its root etc.

Good luck, they are always tough decisions.