Hi,

Maybe consider this approach. The purpose of Alt text is to provide an alternative method to convey information rather than visual. In summary Alt text is for the visually impaired.  Someone using a screen reader.  The Alt text you have detailed above appears to fit that precise mold. So without seeing the images I would suggest you are on the right track.

Each case is different.  That said can give you some general rules we use.  If the Brand name is short ie 6 characters or less.

We use Brand in all Title tags.  - ie | Brand

If long - some Brands 2-3 words we always use Brand on Home Page, Contact Page, privacy pages etc.

Product pages - often go with the product only.  Then after that we just look at individual pages and determine what is best for the consumer and search engines.

Hope that assists.

That is unusual - is that data from search console?  Can you let me know why or what data relying upon so you believe multiple pages from the same site are attracting the same customer query?

Hi

Yes, in many instances it is better to use other words besides Brand name. We recommend the brand name in title tag on home page,

The best tool is search console, but not sure what precisely constitutes a keyword cannibalisation issue.   Is it you have multiple keywords ranking for one page, none in top 3?

Am not 100% clear but design and differing templates are 100% not an issue for SEO.  In fact clarity on pages vias content and design is preferred.

The sub-folder should be stronger than the sub domain  in the instance described.

Not sure if answered question but reach out if not.

Go get em.

Best practice is a unique H1 - only one H1 to describe a page.

Hi Spiros

Below are two guides that may assist in your URL structure. It appears the site is not ranking for target keywords so a re-structure is maybe beneficial.  It is an ideal practice to have the target customer query in the URL structure. Shopify though has limitations so may need to work within them.

https://www.hostgator.com/blog/best-url-structure-seo/

https://moz.com/blog/15-seo-best-practices-for-structuring-urls

The next step will 301'ing the old page to the new page.

Hope that helps.

Spiros

The first rule of seo - is to do no harm.   Sometimes when you optimise a site as per "best practice" - then you lose rankings.  It is important to protect the keywords that matter that you already rank for.

So an initial step is an audit.

Perhaps I will reframe. - is the page you want to change the URL for ranking in the top 20 positions for the keyword you are targeting for?

Regards

HI

If it is not broken - you do not fix it. So the first question is, how is the site ranking today for the customer query/ies you are targetting?  If you are ranking well, then likely do not touch urls.

Regards

Favicons have become increasingly complex.  Browsers store them, they come to be differentiated by the implementation of the schema etc.. ie we have one client who is using 6 favicons off the same website.

So to answer properly someone has to do a technical dive.

To assist each operating system has different favicon requirements - so in your instance would look at how many variations of the favicon you have.  ie

• favicon.ico with 16×16, 32×32 icon sizes
• favicon-16x16.png: Modern equivalent of original ICO format
• favicon-32x32.png: Safari
• apple-touch-icon-180.png: Apple touch icon
• icon-192.png: Chrome/Android
• safari-pinned-tab.svg: Safari pinned tab SVG
• mstile-150x150.png: MS tile

Hope that helps. It does sound like a technical implementation issue rather than a crawl issue.

Good luck.

No worries, you often get the weekly dips when global - no idea why. However, when adding country it all flattens out.  If the question is answered or happy please mark it accordingly.  Hope that helps.

Ta, but do you get the big dip now when Denmark is applied?

SEO tools are still invaluable.  There is dozens of factors that you have to get right, so seo tools audit your site and keep you informed.  Tech is more complicated than people think, an update breaks something etc etc.   So seo tools have there place.  That said marketing and seo are merging, so that is another factor.  The starting point is x10 content then optimising and creating shareable content.

Hope that helps.

Apologies my question was unclear - when you extracted your position data from search console.  Did you limit it to Denmark?  There is navigation that lets you limit to the country.  Can you let me know if we are working from that data set on positional changes?

Zero or 0 is worse than 196.  0 means your not ranking at all, whereas 196 means that is where you are ranking position 196.

They are very low rankings, is the site optimised from a title tag, meta description, H1 perspective?

Check out the URL structure component,

https://moz.com/learn/seo/on-page-factors

Also see excerpt below:

An Ideally Optimized Web Page

An ideal web page should do all of the following:

• Be hyper-relevant to a specific topic (usually a product or single object)
  • Include subject in title tag
  • Include subject in URL
  • Include subject in image alt text
  • Specify subject several times throughout text content
• Provide unique content about a given subject
• Link back to its category page
• Link back to its subcategory page (If applicable)
• Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page)

Hope that helps.

It is too broad a question to answer in detail.  Rank Brain is about optimising the customer experience etc. So the best starting point is the quality of content.

This is still a great WBF on content - that will cover any rank brain concerns..

https://moz.com/blog/how-to-create-10x-content-whiteboard-friday

So, in short, yes, we still use plenty of tools, from GA to Moz, and many more.

Hope that helps.

In my view yes, you should fix the issues.  The key about good seo - is not "only pulling certain levers" but where feasible doing everything right. We find when we do all the basics right the results sometimes take care of themselves. It lets you sleep easier as well. Instead of thinking "what if?".

H1's influence rankings - I have implemented some that have had a small impact, however, most do not. There is impact enough to optmise.  The  H1 is also great for usability, which can increase conversions. This is a ranking factor - time on page, bounce rate etc. It could increase your quality score if using Adwords.  Additionally if a customer clicks on a search result which has a consistent message via URL, Title tag and H1 it is confirmation to click-through to a page and builds trust on topic - hopefully good content follows.

For the visually impaired marking up your HTML with header tags is also appropriate to facilitate screen readers.

I would also review your URL structure. If you want rankings then they again in my view should be consistent with the page offering.

Hope that helps.

CTA's in MD's work, so we use them often, but usually at the end.  So a full MD with details about the page and then a CTA at the end.  "Contact us today for a free Quote" etc.  But I agree with Joe I also try and use the targetted customer query once in the MD together with synonyms if it works...

Hope that assists.

Hi

On search console - have you limited that to a country?  Or is that "countryless"".   As if countryless - not unusal.

Can you clarify? Ideally, limit to the country you are targetting.

Also on top of the overall position dips - is there any corresponding dips for major customer queries you are tracking?

Regards

Hi

The seo implications can be significant.

The first step is to audit - search console probably easiest the organic traffic hitting that exact page.  The value of the page determines the content changes you may consider.

Thus if a page is ranking very well for a high-value target then the changes we recommend would be minimal, primarily CX focussed - enhance value. Enjoy no duplication, and not over optimised.

If the page is a poor performer with limited or no organic traffic, then there is little to no risk in a full content change.  If that is the case, do whatever you like... to improve the value of the page.  The only element to monitor is internal links from that page, again measure impact and audit.

Hope that helps.