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Hi,
Maybe consider this approach. The purpose of Alt text is to provide an alternative method to convey information rather than visual. In summary Alt text is for the visually impaired. Someone using a screen reader. The Alt text you have detailed above appears to fit that precise mold. So without seeing the images I would suggest you are on the right track.
No stress whatsoever. What you have done is identified an issue, to be monitored. If no sudden change in rankings or even a slow decline you are in a strong position. So no need for concern.
We are getting a lot of wins, by improving schema markup for our clients, perhaps do a schema review. Keep ahead of the pack.
Go get em, Regards
What your describing is not uncommon. Large companies often have interdependent websites interlinking.
The larger picture is whether google sees the structure as a PBN.
So first question is, how are the sites ranking, or at least the primary site? If the site is ranking well - then no urgency and need to change anything. So can you clarify?
Regards
Hi Natalie
We chase featured snippets for customers, not rankings, ie position 0 delivers a huge ROI for the right customer query. It is great branding exposure as well if it a zero-click snippet. Featured snippets are not a huge amount of work, more training and guidance. We start with the below and work from there.
On schema again, not huge on time but high on impact.
Go get em.
Each case is different. That said can give you some general rules we use. If the Brand name is short ie 6 characters or less.
We use Brand in all Title tags. - ie | Brand
If long - some Brands 2-3 words we always use Brand on Home Page, Contact Page, privacy pages etc.
Product pages - often go with the product only. Then after that we just look at individual pages and determine what is best for the consumer and search engines.
Hope that assists.
That is unusual - is that data from search console? Can you let me know why or what data relying upon so you believe multiple pages from the same site are attracting the same customer query?
Hi
Yes, in many instances it is better to use other words besides Brand name. We recommend the brand name in title tag on home page,
The best tool is search console, but not sure what precisely constitutes a keyword cannibalisation issue. Is it you have multiple keywords ranking for one page, none in top 3?
I am not 100% in agreement with Alick. Google struggles a bit with subdomains, it sometimes treats them as separate websites sometimes as the same website. John Mueller informed Distilled of same circa 12 months ago.
I would be cautious going down the path suggested, can you not migrate the content and re-direct?
Hope that helps.
Am not 100% clear but design and differing templates are 100% not an issue for SEO. In fact clarity on pages vias content and design is preferred.
The sub-folder should be stronger than the sub domain in the instance described.
Not sure if answered question but reach out if not.
Go get em.
They do not see your query in this forum, email Moz direct, they are v good.
You cannot beat high quality contextual earned links.
That said schema makes search easier for search engines, so review the schema mark-up and help feed structured data to google in the best way possible. So start with a schema audit.
Hope that helps.
Hi A
Well done, you are 100% on the right track. Go get em.
Regards
Hi
Disavow should be a last resort.
The Spam score is a guide ONLY. It is a wake-up call to investigate. As you have done examine each link where possible individually. It appears no action is required based on your findings.
That said the first queries are - is your site ranking well? have there been any large dips or a noticeable decline? Can you clarify?
I add if so then need to undertake a full technical audit, so not a disavow yet..
Regards
Best practice is a unique H1 - only one H1 to describe a page.
Hi
So first has the GMB listing been verified? Secondly is the address and all details correct? So a branded search for a generic type brand word may not appear - but if you add the city afterward it does. Can you tell us what you searched?
Hi
You cannot tell from that set of data what the issue is.
Have you used site: to check how many pages of your site are being indexed? Does that number correlate with with the number of pages expected to be live on site?
Hi Spiros
Below are two guides that may assist in your URL structure. It appears the site is not ranking for target keywords so a re-structure is maybe beneficial. It is an ideal practice to have the target customer query in the URL structure. Shopify though has limitations so may need to work within them.
https://www.hostgator.com/blog/best-url-structure-seo/
https://moz.com/blog/15-seo-best-practices-for-structuring-urls
The next step will 301'ing the old page to the new page.
Hope that helps.
Spiros
The first rule of seo - is to do no harm. Sometimes when you optimise a site as per "best practice" - then you lose rankings. It is important to protect the keywords that matter that you already rank for.
So an initial step is an audit.
Perhaps I will reframe. - is the page you want to change the URL for ranking in the top 20 positions for the keyword you are targeting for?
Regards
HI
If it is not broken - you do not fix it. So the first question is, how is the site ranking today for the customer query/ies you are targetting? If you are ranking well, then likely do not touch urls.
Regards
Ta, with the old site going down, Joe's and Egol's advice is spot on. All straight forward.
Hope that helps.
Firstly 301's have lost a lot of impact, especially exact matching. If a site is a genuine 301, amalgamating sites etc. that are contextual then it makes sense to 301.
However before we 301 a site, we audit the link profile etc. to make sure it does not have a penalty that would be carried across.
It is not a simple answer, however, the key element is impact nowadays is minimal compared to previous.
Hope that helps.
There is probably not enough information for me to assist greatly.
I would recommend an audit of all location citations for the client. Check the consistency of NAP. Secondly, I would then be auditing what directories the competitors are listed in. Would analyse the companies that are listed versus yours. I would start there before -spreadsheet up competitors your client.
It is correct and make sure the Home page is framed as the Directory for Betting etc.
The second is preferred.
Why primarily as the Title of the Home page is focused on being web directory of legal betting sites, it flows that the first subfolder is location. If you adopt the first option, you are practically trying to rank the inner page as the home page,
The second option is shorter, more consumer friendly. and more search engine friendly.
Hope that helps.
Nothing wrong the Philippines, amazing swimming with the whale sharks over there.
You might have had an encounter with an AI chatbot... aks them in a few hours..
Will let Moz crew step in, it is only 7am there, so within 3-4 hours pretty sure they will reach out..
Hope that helps.
Cant really comment on that, they are usually pretty good.
However Mozcon was just on - there big 3 day conference, only finished a couple of of days ago - I would think they may have got sidetracked with all the events etc.
I sort of expect no interaction during Mozcon.. if that helps.
https://moz.com/blog/day-three-of-mozcon-2019 (some great presentations which might help to ease the pain... that is what I do.. )
No-one will object to your spam score, so you are fine on that front.
Hi - a little confused.
If the site is built to "provide backlinks" - it will fail at some stage regardless.
The site should be built for a legitimate purpose to satisfy a customer or consumer need. Then work on building out relevant contextual links it should do well.
Hope that helps.
Hi Steve
That all sound positive - however, am unable to give clear advice without a detailed audit. A simple check is to put your URL into semrush and then look at the chart that comes up on the RHS above the fold. If it has any major dips, it is worth investigating.
A second simply technique is using https://chrome.google.com/webstore/detail/enhanced-google-analytics/damoaceajjhenadgpppcccgmanobikjh overlaying this with your google analytics and see if there is any corresponding dips in traffic with google algorithm updates.
No-one can really answer without a detailed inspection. That said you have not given me any "smoke" so it is unlikely there is a fire.
Hope that helps. A spam score really is just an indicator - a flag - investigate - if nothing is broken - don't try and fix it.
Take no action, do not disavow.
If your on page one, seem to be ranking well - then that is what matters. Keep an eye on your spam score, but building natural contextual organic links is the way to go.
Go get em.
To be clear to disavow opens the possibility of your rankings tanking. Hence should be used very very carefully.
Favicons have become increasingly complex. Browsers store them, they come to be differentiated by the implementation of the schema etc.. ie we have one client who is using 6 favicons off the same website.
So to answer properly someone has to do a technical dive.
To assist each operating system has different favicon requirements - so in your instance would look at how many variations of the favicon you have. ie
favicon.ico with 16×16, 32×32 icon sizesfavicon-16x16.png: Modern equivalent of original ICO formatfavicon-32x32.png: Safariapple-touch-icon-180.png: Apple touch iconicon-192.png: Chrome/Androidsafari-pinned-tab.svg: Safari pinned tab SVGmstile-150x150.png: MS tileHope that helps. It does sound like a technical implementation issue rather than a crawl issue.
Good luck.
Spam scores for links are guides only - NOT answers. Each link should be examined individually.
First step - is does your site have any sort of google penalty? Is the site ranking well?
If the site is ranking well, no google penalty and is "humming". Then it is unlikely you will disavow. Disavow is a last resort type scenario.
So can you tell us how is the site overall performing?
No, 100% do not disavow all. Could be disastrous. So only disavow in isolated select instances.
Spam scores for links are guides only - NOT answers. Each link should be examined individually.
First step - is does your site have any sort of google penalty? Is the site ranking well?
If the site is ranking well, no google penalty and is "humming". Then it is unlikely you will disavow. Disavow is a last resort type scenario.
So can you tell us how is the site overall performing?
No worries, you often get the weekly dips when global - no idea why. However, when adding country it all flattens out. If the question is answered or happy please mark it accordingly. Hope that helps.
Ta, but do you get the big dip now when Denmark is applied?
SEO tools are still invaluable. There is dozens of factors that you have to get right, so seo tools audit your site and keep you informed. Tech is more complicated than people think, an update breaks something etc etc. So seo tools have there place. That said marketing and seo are merging, so that is another factor. The starting point is x10 content then optimising and creating shareable content.
Hope that helps.
Apologies my question was unclear - when you extracted your position data from search console. Did you limit it to Denmark? There is navigation that lets you limit to the country. Can you let me know if we are working from that data set on positional changes?
Zero or 0 is worse than 196. 0 means your not ranking at all, whereas 196 means that is where you are ranking position 196.
They are very low rankings, is the site optimised from a title tag, meta description, H1 perspective?
Check out the URL structure component,
https://moz.com/learn/seo/on-page-factors
Also see excerpt below:
An ideal web page should do all of the following:
Hope that helps.
It is too broad a question to answer in detail. Rank Brain is about optimising the customer experience etc. So the best starting point is the quality of content.
This is still a great WBF on content - that will cover any rank brain concerns..
https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
So, in short, yes, we still use plenty of tools, from GA to Moz, and many more.
Hope that helps.
In my view yes, you should fix the issues. The key about good seo - is not "only pulling certain levers" but where feasible doing everything right. We find when we do all the basics right the results sometimes take care of themselves. It lets you sleep easier as well. Instead of thinking "what if?".
H1's influence rankings - I have implemented some that have had a small impact, however, most do not. There is impact enough to optmise. The H1 is also great for usability, which can increase conversions. This is a ranking factor - time on page, bounce rate etc. It could increase your quality score if using Adwords. Additionally if a customer clicks on a search result which has a consistent message via URL, Title tag and H1 it is confirmation to click-through to a page and builds trust on topic - hopefully good content follows.
For the visually impaired marking up your HTML with header tags is also appropriate to facilitate screen readers.
I would also review your URL structure. If you want rankings then they again in my view should be consistent with the page offering.
Hope that helps.
CTA's in MD's work, so we use them often, but usually at the end. So a full MD with details about the page and then a CTA at the end. "Contact us today for a free Quote" etc. But I agree with Joe I also try and use the targetted customer query once in the MD together with synonyms if it works...
Hope that assists.
Best practice is to do what is best for your consumers - so if targeting US consumers then recommend adopt the language and UX that best suits their needs. From a seo perspective July 5, 2019 - is the US way... for clarity - I always head to the New York Times or Washinton Post, and look at their structure for US.
Hi
On search console - have you limited that to a country? Or is that "countryless"". As if countryless - not unusal.
Can you clarify? Ideally, limit to the country you are targetting.
Also on top of the overall position dips - is there any corresponding dips for major customer queries you are tracking?
Regards
Hi
Am not sure I would grant access to Franchisee's. It is likely you could get a better outcome by managing yourself. A lack of uniformity in messaging, uploading images without compressing etc. could lead to issues.. I am a bit of a control freak..
The other element to focus on is google my business. That should enhance local foot traffic.
Hope that helps.
Try the contact page https://moz.com/help/contact
This forum, am not sure is the place to respond.
Hope that helps.
Hi
The seo implications can be significant.
The first step is to audit - search console probably easiest the organic traffic hitting that exact page. The value of the page determines the content changes you may consider.
Thus if a page is ranking very well for a high-value target then the changes we recommend would be minimal, primarily CX focussed - enhance value. Enjoy no duplication, and not over optimised.
If the page is a poor performer with limited or no organic traffic, then there is little to no risk in a full content change. If that is the case, do whatever you like... to improve the value of the page. The only element to monitor is internal links from that page, again measure impact and audit.
Hope that helps.