You are very welcome. Happy Thanksgiving!

Thanks Ryan. I love storytelling so branding is something that comes naturally to me and I absolutely love it when a brand hits it out of the park. This was a great example.

Yes! It was the Kotex campaign they did on Pinterest. Here's a link to the video: http://youtu.be/UVCoM4ao2Tw  Enjoy!

You are so welcome, and believe me, I understand how hard it can be to convince a client to either not do something or do something differently, because from their perspective all they see is whether the page works or doesn't work. It cost us $1,000 to get a developer to fix our meta refresh and I would never have been able to convince the company to spend the money if SEOMoz had provided some support and validation to the plan.

Good luck!

Hi J, Depending on how popular the keywords are that you want to research, you might try Google Trends (a part of Google labs). This is a great place to see if a particular term is in a downward or upward trend. The tool is located here : http://www.google.com/trends  and has some nice sorting/limiting features too. Hope that helps a little!

Dana

Having just gone through the pain of fixing a meta refresh on a large e-commerce site, I would highly recommend fixing the meta refresh and making it a 301-redirect instead.

I would strongly recommend against telling Google to de-index the vanity URL because, chances are, that's the URL people are going to remember and use if they want to link back to your client's site. Chances are, the link profile is already fragmented. All the external links linking to the vanity profile are giving clout to that URL, but it's not passing on to the flagship site. Have you put both URLs in OSE to compare the linking profiles of each? Definitely do this before you make any big changes. (You may have already considered all of this, I'm not sure). But I can tell you from experience, fixing the meta refresh and putting in a proper 301-redirect will have a significant impact.

Hope that helps!

Dana