A portfolio is not necessarily time-specific therefore it is not a post type such as a blog. A portfolio is just that, a portfolio of your work that you have completed (ie static) so why would you need to keep updating it. If you need to update/new articles then you would use the post type (blog).

Re filter have you tried https://wordpress.org/plugins/evm-portfolio/

In your case I would recommend not going down the post/blog route and use a custom taxonomy (ie portfolio) as using a post to publish your portfolio will also be available as rss and is also considered as time-specific.

Are you using the hreflang tag which helps Google crawlers understand that certain pages, section, subdomain or country code level domains (cctlds) is targeted for a specified country.

Good Moz article here: Using the Correct Hreflang Tag: A New Generator Tool

Posts are the default content type that is used for blog posts etc. They are dynamic content, with the first blog post displayed changing as a new one is added.

Pages are the default WordPress content type that is used for static content. Unlike posts these are not time-specific.

Portfolio or for that matter what ever you wish to name it are custom post types and taxonomy and can act as either, a good article to read here: Introducing Custom Posts and Taxonomies

Think of it this way if you already rank for 'Townscript' with the domain name being a match. Why would you need to use this word throughout the whole site titles. I would recommend using it on some generic pages such as 'About Townscript' etc.

Use the title for something better, something more descriptive (wow just think of all that extra space!).

I guess it depends on what works for you as any of the platforms you mentioned are capable of selling most physical products.

I've tried out quite a few (not tried Prestashop sorry Lesley) and my personal favourite is WooCommerce, If you can work with php, I suggest you create a child theme and make all code changes in the child functions.php/css then you have a framework that is fairly simple to upgrade.

Google bans sites (domain names) rather than IP addresses. However if you are thinking of moving your site so https then you would need a dedicated IP address. Yoast has published an interesting article here Moving your website to https / SSL: tips & tricks perhaps that's what they are referring to.

Hi,

I'm going to assume that as you have said it's an e-commerce site that the URL parameters are created by product variations, filters, sorts etc. If so then you must already be seeing those parameters on the URL of your site as you navigate and in your analytics or search results.

Your SEO specialist should easily be able to add those parameters to the robots file. Then personally I would resubmit a site map for completeness and wait for results to take effect.

Unfortunately yes you will need to 301 the subdomains back to the folder structure.

Hi, Assuming you are setting a cookie to detect the visitors previous visits then this should be fine. Google will only see the new visitor variation as robots do not accept cookies.

If you are not setting a cookie let us know how you are detecting the visitors previous visits so others may help you further.

The advice to use sub domains is a wow in it self from an SEO point of view. Sub domains do not pass authority so it's basically like having a new domain for each sub domain.Folders would have been a far better solution in my opinion.

Interesting debate regarding the learning page re domains on Moz here: http://moz.com/community/q/moz-s-official-stance-on-subdomain-vs-subfolder-does-it-need-updating

In short the content contained in the iframe will not be indexed. I have previously used iframes for this reason to ensure that they do not get indexed.

I hear what you are saying re having the control over the code, I've been coding for more years than I care to remember however I prefer to run sites on Wordpress for a number of reasons such as control over content, navigation is simplified, translation management, hundreds of plug ins and it's written in php so is a standard language.

I always use a child theme and recommend anyone to create one for their theme if the developers has not provided one for you. This is where the real control over a well written theme comes into play. I have full e-commerce sites using woocommerce, optimised using yoast and customised to work and look exactly how I want by me and my team.

I would just say try it, get a decent pre built theme (suggestion only - http://themeforest.net/item/impreza-retina-responsive-wordpress-theme/6434280) to give you some idea what Wordpress and a theme can actually do.

Congratulations on your new position Jason.

Also nice to see that you have responded to everyone who made a comment.

I also would suggest that you delete them as no search engine use them and as already suggested it gives your competitors a list of keywords that you are trying to optimise for.

Think content rather than a list of keywords