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Here is another problem I have - ad relevancy. It says it's below average, which is bad. How can I increase it? I thought since it's branded campaign, it should be a problem.

I'm bidding $10/click, which is (I think) is ridiculously high, no?

Auto bid by AdWords was $0.80.

The whole reason I'm doing it is for pushing ROR down - please read P.S. part of my original message.

They do have various social media profiles, branch websites and other directories ranking for their name, but they all rank below ROR - that's the issue.

Checked the basics - all good as far as I understand.

It is new campaign, running for less than a week.

Now, there is a problem with CTR - the amount of impressions is very low, and there are no clicks so far, so CTR is 0%.

I will do some optimizations for sitelink descriptions.

Thanks for your help

Thanks for reply!

Yeah, I thought it would be "illegal"

Now, about sitelink extensions. I have created them and they are showing, however, descriptions for those sitelinks are not showing. Any idea why that can be happening?

Hi guys.

Can I have 2-3-4 ads come up for the same keyphrase? The situation is:

I'm bidding for client's company name, there is no other competition (nobody else bids for client's company name), I'm bidding only for exact match and phrase match.

Is there way to have, let's say 4 ads come up when somebody searches for exact matched company name?

P.S. I know it's weird question, all this is done under reputation management for this company, I'm trying to occupy as much space at the top of the 1st SERPs, so people don't see ROR article in organic position #4. If you have other suggestions - please feel free to put it here. (SEO is being done, not-index pages are being optimized to try to come up as several organic results, backlink building is in process, Social media profiles are being optimized as well). I'm just trying to have some temporary "fix".

Hi there!

Good answer! I am doing pretty much what you said, and am getting lots of good feedback as post likes, comments and personal shares. However, I'm not getting as many page likes as I'd like.

About being relevant and posting engaging content - this part seems to be covered. My page is about dogs and puppies (here, you might like it too https://www.facebook.com/LeMitris/), and, therefore, all groups I post in are about dogs and puppies. Feedback is great, here is an example. I did this post and after doing some social networking work I got 45000+ reach, ~2k likes, 70+ shares and ONLY ~30 likes to the page. Now, as you see, it be very nice to at least invite those 2k people to like the page, but I can't since all those likes are in groups, not on my actual post. Any idea how to utilize this? How to rip these benefits?

P.S. I guess I can try to friend all those people, but it'd be pretty weird, no?

Thanks for reply.

I'm not sure if I expressed my thought incorrectly, but all posts are public. (not sure where you got opposite idea).

I do understand indirect influence of engagement on facebook on organic rankings, however, I'm just trying to get likes to the FB page of the company. (At least as part of the problem I'm trying to resolve under this topic).

Hi guys.

So, here is the question/task I'm battling for several days:

As you know, you can't share as a company page in facebook groups. However, you can on other pages. If I share on other page, and people like my post, I can invite those people to like my page, no problem there.

However, if I want to share a post in FB group, I can only share as myself, and whenever people like that post, they like a post of me as a person, therefore I can't invite them to like my page, unless I add them as a friend (which is not the best scenario really).

The same question goes towards when someone shares a post.

So, what is the best way to get some benefits from people I can't invite to like a page directly?

Thanks!

A lesser evil

Hi there.

If they are actually buying links or using any shady techniques - they will get what they deserve, don't worry. And I don't think you can report this type of activity without hard proof.

I'd recommend rather focusing on your work - seo, natural backlinks, content and all of that. The reason your competitor is ranking #1 is not necessarily due to buying backlinks, since there are so many other factors.

Hope this helps.

Hi there.

Yes, 3 page visits is not the best metric, that's for sure. As for page depth - it's the same as number of unique pages visited. Therefore, page depth of one is visit to a landing page only.

Cheers.

Hi there.

See the date when those errors were discovered in Search console. If they are recent, it means that the missing pages are indeed crawled and return 404, which is not good, however you look at it. So, yes, i'd recommend to redirect those to existing pages. Usually crawl errors don't have direct effect on rankings, but it's always nice to fix them. So, if you are sure that all of those 404s are "fixed" now or not supposed to be there, spend an hour fixing the top priority ones, don't die over it.

Hope this helps.

Hi there.

I'd try to make space for other content - if you want website to rank (franchise or not), you will need content.

As for if you HAVE to pick between two - it depends on brand. Is brand known? Are you trying to push your brand? How people find you etc? Usually you can optimize index page for a keyword, and brand name kinda tags along.

Hope this helps.

Hi there.

Well, it's quite weird. I do get 404, even when I use just Inspect Element of the browser, but it does display the sitemap.

Make sure that there is no enforcing of a response status somewhere or inproper RewriteRule or something.

P.S. it does sound like improper settings or header or something. Check this thread: http://stackoverflow.com/questions/6402177/url-is-returned-with-404-error-but-content-exists

Hi there.

Since you guys have only 80+ products, I'd go with custom solution. Just make sure that you get company, who knows what they are doing and do some type of contract for updates.

Second choice of mine probably would be Shopify. You haven't mentioned it.  They keep stuff up-to-date, but, as with all CMS systems, there are limitations, especially to technical SEO. I'd never go with Joomla, Wordpress+WooCommerce might be an option, but, additionally to cons you mentioned, it's, again, CMS, which means restrictions.

Hope this helps.

Hi there.

I think Google is smart enough to correlate those. I have used special characters in pretty much all of my campaigns and didn't see any bad influence, since keywords are ranking in top 3 etc.

Hope this helps.

Hi there.

"for some time" - how long is that? As far as I know the changes will be "noticed" after next campaign recrawl.

Hi there.

Do any of those navigation links have nofollow attributes or 302 or 4xx statuses?

Also it might be due to crawling history on your website. OSE relies on data from MOZscape crawls, which means that if your website is fairly new or haven't been indexed often enough for whatever reasons, it will be showing fewer pages. links etc overall. Also, since MOZbot has the crawl limit per domain, and you have thousands of pages, the issue might be that mozbot reaching limit before crawling every page.

Hope this helps.

Hi there.

Your link doesn't work.

Anyway. Youtube video are embedded iframes, and as we know, iframes are considered pretty much as a part of another website, inserted into your website's page. I assume that price thingy is the same. So, no matter if you lazy load it or not, iframe will not be considered as a part of YOUR content, especially not as unique content for sure.

So, make sure that you have plenty of another content on those pages - text, images, whatever. Otherwise even from the user experience perspective it would be not the best page to be on.

Hope this helps.

Ok, so, here is how I understand it.

Google knows if domains are parked, and don't index, and, may be, don't pay any attention to those pages whatsoever (at least it would make sense). Here is a link to Matt Cutts video: https://www.youtube.com/watch?v=eF8i6rKojXQ

So, there is a good chance that those parked websites do not have any influence in any way. However, if, for whatever reason, google doesn't recognize some of them as parked (let's say 1%, which will equal to 200+ websites), and "assigns" duplicate content "tag" to those, you might get hit by correlation. Somewhat "friend of my enemy is my enemy" system. Therefore, if unique content is not possible, nofollowing all those links might be not too bad of an idea.

I would recommend sample testing. Unfollow links on large enough amount of those domains, see how it affects rankings etc., in a month or so, put those links back to follow, wait, see how it affects, then do the same with another sample. This will allow to figure it out pretty accurately within couple months for sure.

If you do do that, write a case study, post it here, it will be interesting case to look at

Cheers:)

Hi there.

Well, since it's just one page websites without really any content, you won't be able to get much out of them. So, the only way you might utilize them is with backlinks. So, I'd have 2 follow backlinks, one with company name, one with matched anchor text. Also make sure that you have unique content on those one-page websites - so you don't have duplicate content issues. Other than that, unless you will be creating full content one-page websites for each of those parked domains, i don't really see much benefit.

Hope this helps.

P.S. Do make sure that you are not using exactly the same pages for those.

Hi there.

1. It might, if you got hundreds of them at the same time or a lot of those guest posts are duplicate content.

2. Most likely locality. Also the language of backlinking websites. Anchor texts also could be the reason.

3. I doubt there is something you can do in ten minutes and get your rankings back.

Now, here is a thing. While backlinks are a strong signal, it's far not the only signal. Have you done any other changes to your page recently? Have your competitor done any changes recently? How is your SEO? Technical SEO?

If you were ranking on third page, it means that fluctuations of +/- 2-3 pages are normal, since there were no "good reason" to rank your page anyway.

Hi there.

As far as I understand, province is equivalent of state. Since most countries don't have states, but their local state "substitutions", this is where you'd put it in. I'm not sure how you guys have it in Britain, but here is example of russian address - 123 Blabla st, City, Udmurt Republic (this one would be province), Russia.

Hope this helps.

P.S. If you don't have specific province to put in, I'd leave it blank.

Not true, actually. On desktop it's just displayed differently. If you do your search, you can see that nordstrom name is actually on the right of breadcrumb names.

So, that's another thing. If you can get your company name to come up like that (it usually is being pulled from Wiki), your chances go up by a lot

rbSMHG1

Also make sure that all crawl errors from Search Console (and MOZ), especially new 404s are fixed. Other than that - just wait couple weeks.

Hi there.

Yes, I've been fighting this for quite some time. As far as I understand, you need to use "Website" itemscope and name as a property and then wait for long time

Also, as a quite common thing I notice, if you are using schema markup as html, but not as json-ld script, it takes much longer to see results. You can read about it more here: https://developers.google.com/structured-data/schema-org

Cheers!

Hi there.

Have you used change of web address tool? I believe it's inside Search Console now. Here is the link: https://support.google.com/webmasters/answer/83106?hl=en

Well, using GA for this is quite useless. It's very inaccurate. Use right click->inspect element->network tab for those times. Or webpagetest.org.

Well, those domains are not gonna be even on 9th page, more like on 159th.

Hi there.

Did you outsource the project or you have in-house team? Also, how do you get this information - Google Analytics or actual loading times in "Web Inspector" or something?

The reason it can be increasing is if while rebuilding the website developers used a lot of none-deferred JS and extra CSS, which is not optimized. So, if you have in-house team, tell them to optimize it. If you outsourced it - oh well. What you can use as a reference as well - Google PageSpeed Insights. They even provide "optimized" files (don't blindly trust those).

P.S. And, of course, if you need tech help - you can PM me or email me at dmitrii@regexseo.com

Hi there.

It will not make any beneficial difference whatsoever. The reason is that if domain is redirected on a dns level, that domain will not be ranked at all. So, unless you have an actual domain with content, it will be useless for you.

P.S. What you might consider doing is creating some type of splash pages for those domains with some unique information and then have a link to main website related section. However, again, since there is not gonna be really any content, those domains won't rank, even if they are full match domain.

Cheers!

Yes, it's very much possible. either cached result or it's checking something different. But it happens

try different tools - semrush or any other. Also simply moz rank tracker.

Hi there.

So, tools are saying one thing, but actually googling gives you another? I'd look into cache and history related stuff in your browser. Also it might be location biased.

Go into incognito mode, try do a search. See what comes up. Also, tool you are using might have cached information - try couple different tools, see what results you get there. Sometimes it also can be localized bug, and it shows in browser that keyword is not ranking at all, but it actually is. Try from different computers, different browsers. And just wait couple days - see if it comes back up.

P.S. Have you done any black/grey hat recently?

Sure thing

Hi there.

Well, yes, quite honestly, i don't use that metric at all. The way it works is explained here: https://support.google.com/webmasters/answer/6155685?hl=en and here is a moz post on the accuracy: https://moz.com/ugc/testing-the-accuracy-of-avg-position-for-search-queries-in-google-webmaster-tools

The problem is that it's literally average. for all phrases it ever ranked for, all locations, devices etc. So, if somebody searched with some weird configuration and the page ranked number one, even if that page ranks #100 for everybody else, the average rank will be #50, see the picture?

hope this helps

Well, i see why it's being reported as 503. Cause even i can see it in developer tools. the main domain has 302 redirect and then responds with 503. Anyway, for you there is gonna be no difference in terms of seo. As far as I know google ranking algos don't use outbound links as signals. As relevance signals - sure, but not really of a much impact on rankings itself.

Hi there.

_"he has removed it from GA" - _this is very weird statement, can you give me more details?

Also, if those links are broken, then why don't you remove them? or those links are inbound? if they are inbound, then you wouldn't have any impact SEO wise, since they pretty much wouldn't count as backlinks.

Hope this helps.

Hi there.

No, IP canonicalization doesn't make any difference, due to the way of how dns works. Even if you do this type of canonicalization, your website still will have that ip, it's kinda like a pointer. Kinda like geo coordinates vs address. It's the same place, and even if you rename the street, you still have the same coordinates.

Read this here, it might help: https://moz.com/community/q/how-to-do-ip-canonicalization

Hi there.

You are surely right when you are saying you didn't give enough information. There could be so many reasons. Did you have a promotion or sale or some type of news picked up an article or something? Cause it surely looks like something like that, because if you look at amount of traffic now and before spike - it's the same. Also spikes don't happen for no reason. Additionally, are you sure it's not some type of spam bot or ghost traffic?

Hope this helps

Hi there.

As far as I understand - yes, user will be counted for Google Analytics of original website, however, that user will be assigned to referral channel. The idea is the same as using iframes. If you google cross-domain iframe tracking or just google analytics iframes, you'll get enough articles about it.

Hope this helps.

Hi there.

Well, Analytics has only couple hours delay, not days, that's where I'd look. Also even Google rankings algos have some delay, so you won't really be able to 100% see how the changes affected the positions.

Also look at past year behavior, if it's seasonal, you will see the repetitive traffic behavior in Google Analytics. Other than that I don't think there is anything to go by immediately besides intuition and experience.

Hope this helps.

Hi there.

It's pretty much not a secret that G+ is more valuable. We also have seen good rankings bump after successful twitter campaign. It kinda make sense - both of those are instantly indexed and is the same company (G+) or have close deals (Twitter). If i had such relationships between platforms, I'd want people to use them more over my competitors, so, I would make them count more than my competitors.

Hope I'm right

Cheers!

Hi there.

Yes, the global rule should work. However, there is a reason this is happening, and it look like there is an extra rule, which adds that trailing slash. Go through those new rules you've added, make sure that you don't have anything extra. Example might be "Redirect everything from old blog to new blog with adding trailing slash" or something. It's quite common error, so you should be able to figure it out.

Also see when these 404s were discovered, if it was right after you did redirects, it means for sure, that some of the new redirect rules are messed up at some point.

Cheers!

Hi there.

As far as I know, internal nofollow links do not make any sense, unless you are trying to "direct" search bots to specific pages, but not others. In your case, as you say, there are many other links to the same page, so internal architecture here doesn't take place.

So, I say remove nofollows on internal links, try maybe reduce amount of links in general though. The problems you might encounter are related to so called crawl budget by search bots. They have limited amount of time and resources to be on your website, and, if you have many-many links to the same pages, bots might be running in circles, wasting their resources.

Hope this helps.

Hi there.

The idea of internal linking is quite simple - link with relevant keyphrase to a page, you want to have some boost amongst internal rankings. It's far not necessary to have an internal link going back to main page from each of sub-pages. Just make sure that every page is accessible and navigation makes sense.

If you have sub pages which are about "Auto verkaufen" (i assume it's quite broad keyword), maybe you should have more narrow topic sub-pages and then link to them with more specific keywords?

If you took website down, you don't have to really do anything. Go to search console, do fetch as google on old admin subdomain, so google understands that it's not there anymore, and then just wait. Google will take those backlinks down.

I see. Read my response below and just use meta robots. it will help you out.

If you want to deindex those backlinks, you also can look into Google Search Console's demoting tool, but i don't think it's necessary.

https://support.google.com/webmasters/answer/47334