We are working on redoing our site and I read the article from rand about how to properly format title tags, here http://www.seomoz.org/blog/tactical-seo-how-many-termsphrases-should-i-target-on-a-single-page
He showed how he could take 6 keywords and use them all in the title tag:
The title Tag:
Ted Baker London - Men's Clothing Collections 2005-2008 | Sartorialmoz.org
The keywords:
Ted Baker
Ted Baker London
Ted Baker Clothing
Ted Baker Mens
Ted Baker Mens Clothing
Ted Baker Mens Collection
So what I am wondering is the keyword Ted Baker Mens Collection actually getting found. In this case we are dealing with a contraction (men's) and a plural form of a keyword (collections).
Is it plucked out from the title tag above?
Like this? Ted Baker London - Men's Clothing Collections 2005-2008 | Sartorialmoz.org
In his article he goes on to say the biggest mistake he sees is, unfortunately exactly the way our site was built 6 years ago. That is people doing this:
Ted Baker, Ted Baker London, Ted Baker Clothing, Ted Baker Men's Clothing, Ted Baker Clothing Collection - Buy Online Now at Manamialameseo.com
Our site does just that, while we are PR 4 and get decent traffic for the business we are in, we are doing a huge update with new pages, information, and most importantly trying to get all the SEO the best as possible.
I want to make sure before we make these what could be huge impact changes that search engines do in fact Pluck the keywords from the title tag, and they are not required to be together.
Thank you for any thoughts, answers and most importantly your time.
Example following this formula:
Our Top 3 Keywords:
Molded Rubber
Rubber Molding
Custom Molded Rubber
Our Old way:
Title: Custom Molded Rubber, Rubber Molding, Molded Rubber
The new way:
Title: Custom Molded Rubber - Molding Services | OurSite.com