When I start a PPC campaign I include keywords that I hope will target the right people, I write multiple ads that I hope will attract clicks, and I make landing pages that I hope will convert.

As the campaign runs I am able to eliminate keywords that do not convert, eliminate ads that don't attract clicks and eliminate or modify landing pages that do not convert.  Every time you eliminate something the performance of your campaign should improve - if you made a wise decision.  Your profit should improve and your quality score should improve and that can bring your bid prices down - if you know what you are doing.

It is something like sighting-in a gun.  You shoot, see where you hit, adjust the sights, shoot again, and keep at it until the gun is zeroed in.

If your campaign is targeting a niche with vigorous activity you will get lots of data quickly.  But if your campaign targets a sleepy little niche with very few searchers, it can take weeks or months to accumulate enough data to eliminate poorly performing keywords, ads, landing pages, etc.

Making money on PPC can be very difficult.  You can be competing with people who can obtain product at cut rate prices, ship their packages at a discount and have highly efficient fulfillment teams and very smart ad managers.  If you are not tracking your conversion rate and keeping a close eye on your profits and costs you can loose more money than you make at PPC.  I am willing to bet that a lot of my competitors are loosing money at PPC and don't know it.

It is really hard for a small business to make money at PPC.  You have to be super smart and super efficent and get all of your expenses down to rock bottom.  Try it and find out.  I bet you are surprised at how easy it is to blow a lot of money.

Those are the 448 URLs from your website that have been filtered.

You should find garbage in them like shown below.

Have you done what I have suggested three times above?   Do that if you want to identify the problem pages.

• www.nyc-officespace-leader.com/wp-content/plugins/...

  A description for this result is not available because of this site's robots.txt – learn more.

• www.nyc-officespace-leader.com/wp-content/plugins/...

  A description for this result is not available because of this site's robots.txt – learn more.

• www.nyc-officespace-leader.com/wp-content/plugins/...

  A description for this result is not available because of this site's robots.txt – learn more.

His typical Adwords seminar is two days.  The first morning is about keywords and ads.  Everybody is watchin', sippin' coffee and smilin'.

Then the math starts after lunch.  I sit in the front and turn around..... quite a few of the people behind me are using their phones or are watching the screen with a "10,000 mile stare".

The second day... quite a few people are not there.... by the afternoon the math nerds are the only people left along with a few people with the 10,000 mile stare.

Now, I am not saying that he is a bad teacher.  He is fantastic. Fantastic.  He says there during every break, during lunch, back early after lunch, stays late to answer EVERY question.  The problem is everybody thinks that makin' money from Adwords is easy, you just write an ad and pay 5 cents a click.  Then they realize that they are up against genius people who have rock bottom costs who are really hungry.

I believe that google is smart enough to tear the wrapper off of a website in a way that leaves naked content.

While a lot of people do what you are proposing and may gain some benefit from it, I think that the benefit is very small.

It's another case (in my opinion) of allowing the minute details of SEO to have an undo level of control over how you run your website.

Buy the easy books and tinker around.   Be ready to lose money.  But if you keep at it and keep doing your  math and eventually you will get better.

But, bottom line... Can you compete with the big boys on costs and expenses?  You can be a small biz genius but if you don't have the numbers you are not going to make money.

100% honesty here.  I love math. I know my numbers.  I have done LOTS of adwords training and even more self study.   I get killed at Adwords for most products.  Why?  I am up against people who have a 20% merchandise cost advantage and a 15% shipping cost advantage.

I could have Mahalanobis doing my math and would still get killed.  Because my competitors have a huge advantage on costs and expenses.

Thanks Robert,

I think that this is a question of weighing an improvement in optimization against a loss of external authority (backlinks from other websites).

If these are brand new pages with no accumulated external authority then there is very little loss in redirecting and a gain in optimization.  That means DO IT NOW - before any valuable external authority accumulates.

However, if there are a lot of external links into these pages then a percentage of that accumulated authority will evaporate through the redirect.   The more powerful these pages, the greater the loss.  In this case the decision to redirect becomes more difficult.  Only google could calculate the value of the improvement in URL optimization compared to the loss of external authority.  If it was my site I would value the external authority much more than changing a url from /toys/ to /chew-toys/

So, I would give two different answers to this question based upon the characteristics of the website webpages involved.

Might be a robot checking to see if you have changed anything. Lots of people use these.

Might be a competitor waiting for you to publish something and then grab it.