I used to have a lot of hotdog stand websites... then built a big site that quickly defeated all of them and most of their competitors.
Who is kicking all of the ass out there right now?. The hotdog stands? Or, the big sites like wikipedia, about, amazon, ebay, ??
If you are going to attack the US Navy which would you rather have? One battleship or ten potato guns?
I used to run subdomains and then redirected them into folders on the main site and the results have been kickass. Kickass.
There is always a question about how google is going to treat subdomains but there is never a question about how they are going to treat a big website.
As far as conversions go and impressing your visitors. Which is going to do a better job.. A hotdog stand or a supermarket? Which will produce better shopping cart totals though cross selling?
Your questions have been asked in this Q&A over and over again. If you use search you will find lots of opinions that support the above?