"I've had someone tell me that google doesn't pay attention to H3 tags -- only H1 and H2. "

Pay this person no mind in the future.

The answer given by Nicholas White is perfect.

Interesting discussion.  I have been watching it.

I have a couple of questions?

Are you, Robert, able to write a review on Yelp about Yelp?   It would seem only fair that such reviews should be allowed there.  However, I can say that on Amazon, you can review the performance of every marketplace seller and every product -- but you can not review amazon's performance as a seller.   I called the company to complain and the person who receives complaint calls didn't know that you can't review amazon.

I'd think for a company like Yelp that they should have two (or more) categories of reviews.  Those from consumers (which will probably be mostly glowing) and from biz owners (which will probably be mostly snarling).

Second, have you seen this WSJ article about a carpet cleaning biz owner, how a Yelp review case is in the Virginia Supreme Court and about SLAPP and Anti-SLAPP suits?

http://online.wsj.com/news/articles/SB10001424052702303847804579477633444768964

If you are considering the use of his services call him up on the phone and start talking with him about a specific SEO problem or two.  If you do that either his pants will fall or your BS meter will redline.

Would you rather attack the US Navy with a battle ship or ten potato guns?

I was just being a wise guy.  

Someone should register the domain... BeforeYouHireAnSEO.com and fill it full of warning content for small business owners.... or even companies like JCP who might outsource their work.

This is called.... "Surviving between the bomb craters."

It is actually a pretty common thing.   It is like people who drive over the speed limit all of the time but they just have not been caught yet.  They are simply "damn lucky".

So, I would not put much stock in improbable events.

ha ha...  I think they did rush this out.... they were quickly trying to pull up their pants after getting embarassed from the JCPenny problem... they needed to bust a few heads quickly...

lol......  I think that you will get your bunns sued of with that one.

Right now you have a problem with your best clients typing in NYCOfficeSpaceLeader.com or NYC-Office-Space-Leader.com or NYC_Office_Space_Leader.com (and a host of typos).

If you go to the proposed domain your best clients will be typing... MetroManhatten.nyc and MetroManhatten.com and Metro-Manhatten.com.

Those domains, to me, are like throwing traffic away.

Phone conversations go like this...

Guy: What's your website?

You: Metro hypen Manhattan.NYC

Guy:  Huh?  MetroHikingManhattan.com?

You:  No.     M-E-T-R-O hyphen-like-a-minus-sign M-A-N-H-A-T-T-A-N dot com

Guy:  huh?  can you repeat that ?

You:  OMG!

Guy:  OMG!

I would make the name of my biz really simple.  Get a good .com domain without hypens.  I'd be willing to spend good money to get an appropriate domain that anybody will clearly understand on a telephone.      If you don't get a .com then whoever owns the .com is going to get lots of your type-in traffic.

I would pay a fee to protect my best content in the Google SERPs.

Every business will get a few bad reviews.  The Pope could be selling Bibles and get bad reviews from cranky customers or customers who blame the Pope when the package is lost on the mail.

The client probably has a nice business, is perfectly honest and does an excellent job.  Don't worry about one review.

Adding to Kristina's comment.   If you have an informational page you can often rank in the local SERPs with no mention of any geographic location.   I have lots of informational pages about products and services.  Many of them rank on the first page of Google across the United States and many countries.

To do this you must write kickass content for noobs on the topic of "psychic readings".  I am talking about several articles that are the best for their topic that exist on the web, better than anyone anywhere.  If you are willing to do that, and can do that ("can do it" and "willing to do it" are very different things), it is possible to get it on the first page of Google.  If you happen to also offer that product or service, you can run house ads on that page that direct visitors to your sales pages.

Often, the competition is not as steep as you expect.  People who sell stuff are so focused on promoting sales pages that they totally ignore writing content that is so basic that a noob would want to read it and be able to understand it.   They are focused on sell sell sell.  And, Google, like a good search engine, will often mix informative content onto a page full of sales, just so people who are simply curious can learn about that topic.

So, I might write a dozen or two articles like these and post them on my site....

What to expect from you first psychic reading.....

Are psychic readings bogus?....

How can a psychic give accurate readings?...

How to know if my psychic is giving me a good reading?  ....

Then, after I have a great library of articles about psychic readings, I would make a category page that contains "the first article that anyone consulting a psychic should read".  That article will occupy the left column of that page.  The right column of that page would link out to all of the general "psychic readings" articles that I have along with some of the best that are out on the web - even if they are on my competitors websites.

No guarantees on this, but if you write all of these articles and do a fantastic job they should pull in some visitors and give you one of the most awesome libraries on the web.  I have ranked for some really difficult queries using this approach.  It takes a lot of work, you got to be patent before you see results, but if you can bust into the national or English language or global search results the traffic can be awesome.

Good luck if you try this.

I go for D.

Publish the whole thing on your website and link to it from every page of your website...  so that anybody anywhere can view it for free at anytime with no limitations.

If this ebook is fantastic then you want everybody everywhere to see it, be amazed, tweet, like, link, emal, share and bookmark.   All of that traffic will come to your site and the cycle will start again.

It's like throwing gasoline on a fire.