I agree. If you still have two weeks of work with them, they can use that to take the links down.

Learn which of these posts pull traffic or are consumed by on-site visitors.  Find out which pull entry traffic that processes through the cart.  Make more similar posts.

After that you will be left with some duds.  These can be improved or deleted.

I track "baskets" of keywords.

Let's say I am running a website about hammers and I want to rank #1 for the root keyword of "hammers".  Early in the planning of this business and its website I do keyword research and determine that I will be selling hammers made by different companies (with a number of models from each company), hammers used by different occupations (and numerous hammers for some occupations)... I will also have lots of articles about hammers that include: how to select them, how to use them, how to avoid injuries, care of your hammer, etc.

So I am going to go for the root keyword of "hammers" (which might take several years to accomplish - but I am the hammer man and I plan to hammer at this until everyone else drops dead).

Then starts my baskets, each will be a keyword "project" at SEMrush.  These keyword projects will each have many keywords tracked.  We might have a few dozen projects running for this website.  These will track website performance for different parts of the attack.  Knowing where you are succeeding, where traction is hard to get, where you are making money, etc.

BRANDS:  Estwing (and a keyword for each type of hammer, perhaps weight as well, or length), then Black and Decker,  Kobalt, Irwin, Vaughan, etc.

HAMMERS by OCCUPATION:  carpenter, mason, auto body,  etc.

**ARTICLES: ** how to select, how to use, types of handles (wood, drop forged, fiberglass), how to care for, safety (each of these will have several articles)

REVIEWS:  field tests of many types of hammers

RELATED PRODUCTS: that can be sold beside hammers

OTHERS: that will be discovered as the project progresses

Now we start a  content attack and a battle that will advance across time, tracking keywords on all of these levels, using sales data and profit margins as we learn them to prioritize the attack.

Your website might be smaller.  Your content attack might be simpler.  Your industry or business might have broad or narrow product lines and content opportunities.

So the number of keywords tracked might be dozens, hundreds or thousands.  You might have a nascent site and be tracking long tail easy, or you might have a mature site and be tracking mainly single-word root keywords.

I track a lot of keywords.  But each day I mainly look at the progress of the baskets, looking at individual keywords occasionally, but focusing on the big picture.    I load the baskets at the start of the project, knowing that I might not get to writing for some of those keywords for weeks, months or years - depending upon the size of the project.   As the project advances and I populate the keywords and the baskets, things start moving up, up, up.  That is what energizes me and keeps me on the attack.  A person's mental state is worth a million dollars.  The taste of blood and money is worth even more.   It helps keep me motivated and keeps me hammering hard.

This article explains "search visibility" and has a section on how it is calculated...

https://moz.com/blog/mobile-rankings-search-visibility-moz-analytics

What do your visitors think of these gadgets?  Do they use them or are they warts that distract from your website?

From a content perspective you should use gadgets only when they are a positive contribution to your site that is just as interesting or more interesting as the rest of the content on your page.

From a technical perspective I've seen some sites have so many warts that their pages take forever to load.

From a social perspective the gadgets should help people communicate about your content rather than be simply a doorway out of your site to a weather site, a social site or some other destination.

So... think about these gadgets.  Do you your visitors need them?  If not then don't use them.

I have had an account at SEMrush for a long time and they have a long history of what I track.

Wikipedia can be really really really hard to beat.... did I say really really really really hard to beat?

Just keep working on your site like wikipedia was any other competitor. Build great content that gets liked and tweeted.. .stuff that engages your visitors.

There is no special bullet for killing wikipedia.  You simply must overpower them by brute force of a great website.

Good luck.