I wouldn't add phone numbers in the meta description because I want people to click into my website - rather than see a number in the meta description, then dial.

Write your meta description to elicit the click.   Google knows when searchers click, they don't know when they dial.

Do everything possible to elicit the click... offer free phone consultations, free beer, anything to get the searcher into your website.     Just make sure that you deliver what you use to elicit the click.

I believe that Google ranks your pages on the basis of what they deserve with minor modifications.  All of my sites have double listings where they are strong.  Some have triple or quadruple listings where they are outstanding on multiple facets of a topic.

There are no "tricks" to getting these.  You need content that answers the query, there can be multiple ways of answering the query, and your content needs to blow the competition out of the water.

Two stories...

One of my competitors has their site redesigned about once a year.  Twice in the past three years their designer tossed the new site up with noindex on every page.      We notice right away but it usually takes them a week or two to figure out what's happened.  When the remove the noindex the site returns to normal in a few days.

I noindexed a folder of 80 thin content pages immediately after Panda 2.0 in April, 2011.  I allowed the pages to be open to visitors because they had some good photos and data tables on them.   The site escaped in the Panda 2.1 about a month later. 

Then, I started publishing same-topic articles on the same URLs, using all of the original content that was noindexed.  When the article is finished, I remove the noindex.  A new articles has the noindex removed about once a month.  (It takes a long time to republish 80 pages at the rate of one a month.)

These URLs reside two clicks from the homepage on a long-established and reasonably powerful site.  When I remove the noindex the amount of time for the page to start ranking can vary from hours to several weeks.  A few times I went into the code to see if I forgot to remove the noindex - and I had not forgotten.   Some of these page go right to the top of google for competitive terms.  Others have trouble getting reindexed even though we point internal links to them on many parts of the site.  We have waited a couple of months for some to be reindexed.

Good luck.

All of my 301 redirects will still be in place when I attend my own funeral and my business succession plan orders the new owners to maintain them.

If you don't redirect and there are still links out there on other websites, Google spiders will not follow them to your site.  Human visitors who find these links and click them will discover air instead of your website.

Hi John,

You are placing way too much importance on DA.  Google does not use DA in its rankings.  Google most likely has never looked at the DA of the websites you are talking about.    Your post uses "DA" or "Domain Authority" in almost every sentence, sometimes two or three times.

I suggest stop looking at DA and work to make the best website possible.    Don't allow DA to be a decoy that takes you away from doing the work needed to win on the web.

So, get some coffee, and make a map of what it will take for you to have the best possible website in your niche.  Then start working on it every day.  Make sure you have the credentials needed to be taken seriously and valued by both your visitors and Google.  If you don't have them, get them.  Education is the key to writing the credible content that is needed to win on the web.

E

"Google declared the max number as 100 internal links."

This is old information.

"Avoid Too Many Internal Links" error from Moz "

I think that Moz needs to rethink this, though I know a lot of people will disagree with me... but I am willing to bet big on myself.

Maybe you have an opportunity to walk away with all of the apples?

I have heard many times that Adwords and organic SERPs are not linked in any way.  I believe that in my heart.

However, my brain tells me that if Adwords detects something that it really really does not like a signal will be sent to the organic quality control.

Google has not, in my knowledge said that they do this.  But if you were Google would you?

I can't figure out if they are really that ignorant of the rules or if they are just lying.

Probably both!  And, they say anything that makes the best story to gain a client, hold a client or make themselves look innocent when things go wrong.

Lots of affiliates are really really smart people.  If you require them to use rel=canonical they will know what you are doing and what the result will be.  So, if you have great affiliates don't do this to them unless you want to risk losing them.

I am an affiliate and if the program manager told me to rel=canonical my pages to his I would reply.... "you point your pages to MY site or I am leaving".

I would not be linking to them either because their product might go through a shopping cart on my domain.

If I ran an affiliate program and had very valuable and smart affiliates I would produce new content for my own site that takes me out of competition with the affiliates and let them know that they are free to use the data feed or create their own unique descriptions.  But that descriptions on my site are off limits.

You don't want your superaffiliates jumping to the competition or becoming your competition.  They are not married to you and even if they are they will file for divorce.

If websites have good DA will be trusted as per Google norms.

I do not believe that this is true.  I think that DA and "trusted by Google" are very different things.  I think that some sites with very high DA are not trusted by google and penalized by google.

I think that links to or from some high DA websites could be harmful to your rankings.

I would like to hear Moz or Google respond to this.

"Your site wont get any penalties as long as your site was indexed first."

Who is indexed first  does not matter.  What matters is who has authority.  Authority often wins even if last published.

I don't believe that it "hurts" to put up a temporary site.  However, if it subtracts from your time of getting your real site up then that is a sacrifice.

I would rather put up the first few pages of my real site a day or two early than get a temporary site up a week before.

The only exception is that I would want something up ASAP if I knew that important people were looking for me.

TheDude:  Thanks for sharing this information.  Sorry that this has not worked as expected.

I am surprised that the spectacular prize has not produced a spectacular impact.  Really puzzling when free money isn't like throwing gasoline on a fire.

Good luck.

Affiliate sites get hit mainly because they are usually just signposts for someone else.

If you want to survive as an affiliate build a content site with a store, a content site with affiliate links instead of ads, or a site with a shopping cart operated by the affiliate program.