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You can bet on a keyword domain or focus on how many times words appear on page.
If this was my site I would, instead, be focusing on the message that appears in the SERPs and how it strikes the potential visitor. Then I would focus on the landing page and on giving the searcher what he is looking for when he clicks in.
These are the things that mean almost nothing and everything in my opinion.
In my opinion, your competitor has the title tag that I would click. I like it better than any other title tag on the first page. It uses clear common language and gives options.
The message on their site appeals to me. I don't find it a bit spammy. In a previous life, I was a regular customer of this industry. Too regular. I needed a roustabout product instead of an executive product. The competitor's message described what I would buy -- but I my experience is very different from this market.
Overall, I like what the competitor is selling and I like how they are selling it.
I don't like the "I" word in the client's name. Huh? I think that people who are in the position that I was in are going to stumble on the name. If you say their name to the person who helps you arrange your affairs they are going to ask you to spell it. If I owned this business I would change the name for that reason, not because my competitor had a better domain. The client's name would have never occurred to me. The only time I use that word is when I am forced to use that word, it's too highfalutin' and I work at a lower, more common, level.
Bottom line.. I think that these guys are beating you because they are beating you.
So we have a client that has a ton of great links, solid social profiles, content with good keyword-to-content ratio (7.5-9%), etc. This site has been around for a while and performed well.
We own a keyword driven domain that could be used, but should we switch?
HELL NO !
When you redirect this site about 10 to 15% of your linkjuice will evaporate in the redirect. When you change this domain you will no longer have people typing your domain into search, typing it into the broswer window, all of your brand mentions will be irrelevant, people will click your old brand links and say WTF when they land on an unfamiliar landscape. This is like sacrificing a lot of SEO, a trusted brand and walking away from your tribe.
Don't be seduced into doing this because you fear this new competitor.
in this case it appears to be working and undefeatable.
What ?
My sites are on awesome domains. In my opinion then are the best in their SERPs. And, they are not impossible to beat. The people who beat me got to the top because they beat the quality of my website, or they elicited more clicks, attracted a bigger tribe, created more dedication in their visitors, had more panache, or I was screwing up somewhere. Occasionally a site that I think is a pissant will get above me and that will really make me mad. A couple are making me mad right now. One has such an awesome title tag that it probably getting clicked like mad and I think that is pulling him up the SERPs. Another has content that addresses some topics that are extremely popular for the keyword that I am not willing to put on my site.
I'll create something that beats them.
I will tell you right now that the domain means very little compared to the person in charge of it.
So, every morning before you leave the house, get in front of a mirror, look straight into it and yell, "We are going to kick their asses with excellence"... then when you step across the threshold of the office you need to move and act and think like "IT IS SHOWTIME".
So we have a client that has a ton of great links, solid social profiles, content with good keyword-to-content ratio (7.5-9%), etc. This site has been around for a while and performed well.
You been doing great. Keep at it. Don't allow a guy with a biglongbullshitdomain.com to scare you out of your previous good form. Keep the hammer down. Get a bigger hammer. It's time to step up your game.
when you search for "boys shoes" or "girls shoes" + the brand, the "Kids" page is the one that shows up in the #1 position. There are sitelinks beneath the listing pointing to "Girls" and "Boys."
Awesome. Nice work!
Google considers lots of variables when ranking pages and selecting which pages to rank. It could be title tags, content on the page, CTR in the SERPs, visitor behavior on site, many other things. So, nobody is going to be able to answer your question.
If this was my site I would be OK that my "kids page" is in the #1 position. That would allow visitors to see more of the website before clicking into the "boys" page. If you get lots of people buying both a pair of boys shoes and a pair of girls shoes, it could be that seeing the Kids page first triggered the larger shopping cart. If you have return visitors who bought boy's shoes in the past, returning to buy girls shoes it could be a result of seeing the kids page on their last visit.
So, if this was my site, I would be praisin' the Lord that I had a page in the #1 position.
I have been a "long form" and "beat their content" kinda guy for a long time. I am sure that my competitors and my visitors expect that out of me. It's what I expect out of myself. Attitude is really important in most competitive endeavors.
Before I start working on content, I look at what's out there and make a judgement on my abilities to beat it. If I don't have the resources and abilities to compete, I don't compete. Don't step into the ring with the heavyweights and expect things will turn out pretty. AI lot of people are not honest with themselves or are fooled that 10X length is 10X quality.
I am not going to say that my site is full of 10x content. If I can produce 2x, I think that I have killer stuff. 1.5X is fantastic. There is some stiff competition out there. Honestly, 10x against the rest of the world is going to be waayyyy too expensive, extremely rare, honestly, impossible for me to produce. I'd rather spend the same money on five 2x articles or nine 1.1X articles. Most of them will be at or near the top of Google a year or so later.
Some sites are defined by their long form content. These sites are often built around encyclopedia-type articles. If your goal is to beat Wikipeidia for a one-word query, you better have good stuff and a lot of it. I have not seen any brilliant stubs up there for a long time - not even on wikipedia.org.
One of the major values of long form content is its word diversity which qualifies it to rank for lots of long tail keywords. You start making money from the long tail before the head brings in anything. The long tail funds the sustained attack and might make you a profit even if the head attack fails.
I will admit that I don't read to the end of most articles that I click into. I start reading at the top and then scan when I've got the gist. The solution was described by Dan Petrovic, who presented on inverted pyramid writing in a recent Whiteboard Friday. Begin with a defining paragraph and then add deeper content and surprises below. II believe in what he said about hypotext and subheadings, but I wouldn't use any "click to view" formatting. I would put all of the text out into the open because I believe that "click to view" content does poorly in longtail.
I think that your audience is really important. If you run a popular news site and your audience comes straight to you daily then you can really kick ass with short form content that is big on panache. That kind of content will also be shared like crazy. Here 10X content can be short.
(ADDED: If you read today's post on the Moz Blog by Eric Eng, you will see how much traffic The Atlantic and other sites can immediately receive from Facebook. If you have an audience that will share your content socially a short viral article can be kickass. So, this is a way that a site without much SERP presence or a direct audience can win with 10X short form. However, it is really hard for most authors - even professional viral writers - to produce that type of article - even if they are intentionally trying to produce it.)
However, if yours is a site that has an audience that arrives from search, from one word queries or multi-word queries, then you better have a strategy to please Google first or you will get no traffic. From my experience, Google likes long form content with a diversity of keywords, written with precision and accuracy. I have been betting my money on that for a long time. I enjoy panache but I don't think it will work when the reader wants deep nitty gritty or are looking for specific facts that are not in the quick presentation.
Those boxes do not seem shady do me. I don't know where Google got those definitions. There are plenty of ways as you mentioned... license them, purchase ownership, public domain, hire authors... In all of those cases they can have an "ability" or even a "right" to display them without attribution.
I am sure that these definitions have really damaged the dictionary publishers who used to get a lot more traffic from the SERPs before these boxes started to appear. Other publishers have been hit by these types of innovations by Google, map, calculator, unit convesioin, etc.
What I don't like is Google's flagrant disregard for copyright. Most notable was their books project in which they scanned and gave free access online to millions of books often without regard to their copyright status (public domain, in copyright but out-of-print, in copyright and in-print). Google did this with premeditated strategies and tactics to claim "fair use". Google's publication of these books is not as convenient to use as a hard copy or digital file but lots of people can get information that they need from someone's intellectual property without the need to buy it.
One thing that I do like is featured snippets. These allow webmasters who know how to be placed in them an ability to gain topSERPs position for very difficult queries without the need to battle in the organic SERPs. The featured snippets often go to Wikipedia, but frequently go to other websites. Featured snipped for surety bond.
Are these "micro sites" on different domains?
but they now have many more pages being indexed by Google.
This is a comment that caught my attention but is not obvious during a quick look at the website. Adding a lot of new pages can alter the ranking ability of the site. If there is a really lot of pages and their quality is low, that can cause a Panda or other problem that can tank the rankings of the entire site.
Donald, you are exactly right. If you optimize for Google you automatically get at least some benefit on other search engines.
Imagine if another search engine gave explicit instructions for optimizaiton. How much would they differ from what you already do for Google. Probably not much, is my guess.
Yesterday one of my sites received 187 visits from duckduckgo.com. That was about 0.2% of my traffic. I didn't do a thing to get that traffic. It fell from the sky.
There could also be numerous copyright infringement complaints made against your site. If that happens your site could be dropped from the SERPs completely. I have submitted hundreds of copyright complaints against sites that use my content in violation of my conditions of use and copyright law. These complaints go to Google who often drops that site from the search results, to Adsense who often turns off their ads, and to hosting companies who often drop the site or pages of the site from their servers.
I don't know the answer to your question. However, I can say that LOTS of sites have lost their review stars triggered by schema in the past couple of months. For some sites the stars "just disappeared" and other sites received "manual spam penalty" messages from Google with language similar to what you posted above.
Some companies who offer the review services are not helpful when contacted directly and asked what to do about the problem... and Google's response to reconsideration requests often contain no explicit information.
You are not alone. Google seems to think that webmasters should be able to divine meaning from their messages.
I used to use it. I don't think that it is bad for SEO.
I stopped using it because out of millions of impressions per month, it was engaged very little. I tried a variety of formats and even the large buttons.
So, I decided to get rid of it to....
--- reduce the amount of code on the site
--- eliminate the small impact that it might have on loading speed
--- reduce the visual distraction away from my content
--- reduce the amount of data harvested from my site or my visitors.
I am all for diversifying. All for it. But Google is sooooo good right now and the rest are sooooo puny. I don't think that I should quit catchin' elephants on Google to try to figure out how to catch a few skinny toads on these other puny sites. Half of those sites are going to be history in a couple of years, maybe sooner.
I've spent most of my life ignoring evangelists and I am old enough that I think that Google is still on my horizon. If I was 40 or 50 or even 60, I might have a different attitude. People under 40 are the ones who should be scared shitless if they havn't figured out that SEO should be given about five minutes per day and the rest of the day should be spent trying to make a website with something on it that someone will hang around to read, play with or look at. If you can do that your visitors will do your SEO for you.
Maybe I am wrong, but it sure is fun. 
I allowed some of mine to expire and used the savings to buy beer. Got immediate value from the beer and some of my competitors are now spending their time building hotdog stands on them - none of which have challenged me anywhere yet.
I am still sitting on a few of those domains. They will probably be allowed to expire after my funeral.
Going straight to the root. There are two versions, with and without slash, because someone started using them. So the first thing that needs to be done is to decide which one is dominant today and go with it. Immediately thereafter, development team, bloggers, everyone is to be informed of the new form of your URL and be expected to use it. Clean them up, get them off of the site. It's time to stop being sloppy. People who don't go with the company's method need to be reminded.
You will find disagreements on if you should use 301 or if you should use rel=canonical.
The advantage of a 301 is that it takes control and forces the URL that you want to the browser and bot. In contrast rel=canonical is a "hint" to Google. We know for a fact that google changes their mind about how they handle things and they will ignore variants of URLs for an awful long time. This same problem exists with parameters. Google provides parameter controls in your Search Console, however, if you have experience with them you will know that they are highly unreliable and take a long time to be picked up and partially obeyed. So you can take control with 301 or use rel=canonical in combination with prayer.
I use 301s because I don't trust Google to do things my way and because once you start using 301s your problems will immediately be reduced in size because the versions of the URLs that you don't want to see will be permanently eliminated from the address window of the browser. I am also pretty luck that the staff here knows how the URLs on our websites are standardized.
I would make one big furniture site. By doing that, all of the content and links and mentions and shares, etc. will contribute to the authority of a single domain.
In all types of battle "divide and conquer" is a primary way to victory. Making a lot of hot dog stands does this for your competitors.
People have been trying to fool Google by making hot dog stands and linking them to their main domain for nearly 20 years. Google has recognized them as "manufactured links" for much of that time.
Google is usually quick to identify methods of manufacturing links.
Also could we expect a decent raise for the pages we are left with?
The answer to this depends upon how badly you are currently outgunned.
Google should look very favorably on home-based businesses. Didn't they start in a friend's garage? They didn't even own it.
Some home-based businesses bring in millions of visitors per month to their websites and make buckets and buckets of money.
These propeller heads need to dump that big brand attitude. It isn't your location that's important, it's more about your velocity and trajectory.
I thought that your presentation of the product and writing below the product was entirely appropriate. I would not change anything about your use of "kiln dried logs". Those three words describe your product perfectly - perhaps legally - and the description is inadequate without those three words presented in the order in which you employ them.
One should always write in clear natural language regardless of the guidance given by keyword monitoring tools. The best way to stink up good writing is modify it in homage to a mindless tool or a stupid rule. It is good that you have the common sense to hold true to your writing skill.
These tools particularly fail when writing long articles. If you allow them to throttle your use of the most important words of your page the reader will forget what you are talking about.
I have pages ranking at the top of Google for very difficult queries that if I ran them thorough that tool it would probably catch afire. If you expand that article and include some graphs, a photo of a kiln, and more information about the kiln-drying process, it would be a fine article that could stand alone on a separate page.
btw... I know quite a bit about many types of fuel other than wood. I thought that the article below the products was informative and worth reading. You did a fine job of explaining the importance of moisture content and why kiln drying is an important preparation method. If you take that article, rewrite, and include moisture content comparison graphs of green, air-dried and kiln-dried wood, along with photos of a kiln and more details about the kiln-drying process, the article would be informative enough and interesting enough to stand on its own. Nice work.
Logan is right.
Adding a little...... On-page optimization can make a big difference in your rankings. However, as the level of competition increases other factors such as the strength of your domain and the links to the competing page become just as, if not more, important than the precision of optimization.
Optimizing a page for a keyword, or even earning an "A" from the page grader, merely "qualifies" your page to appear in the SERPs. It does not guarantee any appearance in the SERPs or any level of ranking.
New, superbly optimized pages on very strong sites can have difficulty reaching a visible position in the SERPs - even if the webpages displayed in the search results above them are on weak or nascent websites. Rand's Whiteboard Friday video, posted this morning gives some insight into why apparently strong pages on powerful sites might be defeated in the SERPs by websites with lower metrics.
https://moz.com/blog/google-may-analyze-evaluate-quality-content-whiteboard-friday
Most articles that I publish on a very strong site take months to a year or more to slowly climb the SERPs to a visible position. I am generally pleased with the results but some pages never reach my expected position in the SERPs.
You are right. AMP is currently geared for news sites.
I don't think that it has any current benefit for ecommerce sites or publishers outside of the news industry.
I am not putting any current effort into AMP. Google announces and abandons so many things that I would wait to see how it works, identify best practice and then implement after I see Google make an apparent commitment to it. I've jumped through too many worthless hoops to take fast action on new announcements. Others have different beliefs. Explorers and pioneers get slaughtered. Settlers usually fare better.
Just saying.... I would spend that sponsorship money on beer. Guaranteed enjoyment. No worries.
Two hundred links, going out to a list of sponsors, many of whom might be sponsors only for the manipulative benefit... sounds like a footprint that would stand out on the Google webspam radar.
Actually, I wouldn't buy beer. I would spend the money on content.
Most of the SEO, programming, marketing, etc. people who I have paid to work on my websites were found by reading answers to questions in forums. In a forum you can read their answers to many questions and use that to gauge their competence, generosity, communication skills, community respect, and style. If you see them giving great advice for free, imagine what you will get when you pay them.
I am not posting this because I am looking for work. I don't do work for clients.
Good luck.
Go to an attorney who practices intellectual property law. You need to play your cards properly in these types of situations. What you learn from this situation can be helpful for future situations and what you establish with your attorney will streamline actions in future situations.
Discuss the following and other topics with the attorney: adequate terms of use for the website, warnings on your website for potential infringers, how others might be able to use your property under fair use, proper copyright registration, informal notices of infringement, formal notices of infringement, DMCA complaints, potential liability and costs that can be incurred if you step into this, other topics that apply to your specific situation..
An informal notice often stops infringement, a formal notice often works when informal notice does not, a DMCA can get their copy of your content out of search or off of a server. DMCA can also get you in trouble.
Legal advice in these situations often costs less than most people fear. Not taking action or taking the wrong action often costs more than most people realize.
Sometimes you can learn a lot from a preliminary discussion with an attorney by phone without incurring any costs. Depending upon your situation and who you consult, you might spend $X000 and come away with knowledge and resources that will significantly reduce your infringement problem. I've done it with more than one attorney just to get diverse perspective and an education. I've gotten my money's worth and my wallet ain't smokin'.
That's about what I can say about this. I am not qualified to give legal advice.
I would not use /blog/ in the URL. Attracts spammers and hackers and weasels like bugs to a Georgia porch light.
Most of my work is writing articles that take between three days and a week to author. I also have employees who assist with these articles by taking photos, making graphics, doing research, collecting data and posting them to websites. Some of these articles attack very difficult keywords.
After doing this for about 12 years on the same website, I still don't know how these articles are going to rank. A year or two after posting some are on the first page of Google defeating popular websites that surprise me. Others, perplex me because I am being beaten by pissants - in SERPs that I would judge to be much easier. I suspect that semantics, keyword diversity and titles that elicit clicks help the pissants beat me but I don't know for sure.
I can't predict how my own rankings will turn out on a website that I know well, in an industry where I have worked for 40 years and against competitors who are often people who I know by name or are even my own customers. The SERPs can be very difficult to understand. One thing that I will say with confidence is that DA and PA explain nothing and give zero guidance in winning a fight. They count as zero importance in my decisions. I can't even tell you those numbers for my own websites unless I go look. That's how little attention I give to them.
Probably have to wait for a mozzer to sniff the link. :O)
I am a firm believer that domain queries, domains typed into the Chrome address window, "domain + keyword" typed into search, domain mentions, etc. are among the most potent drivers of rankings that you can find.... and if they don't drive rankings they certainly drive business. What could be more potent than people asking for your website by name?
If Google isn't using this they need to have their heads examined. It's a nobrainer.
And, those SEOs who say that this stuff isn't important, and even those googlers who say this stuff isn't important.... don't believe 'em. You gotta be real careful who you listen to.
You came here asking how to beat a directory and you got good answers and an action plan.
Unfortunately you look at metrics that google does not use, metrics that are based upon a domain, metrics that have nothing to do with the methods of winning a SERP. Don't allow rubbish metrics to frighten you away.
These are directory sites that you are trying to defeat. Directories.
They are not the Library of Congress or the Pope. Pages on these sites are defeated by small businesses every day. Pages on Amazon are defeated by small businesses every day. These small businesses didn't run because they faced competition. They got to work.
If you are willing to work hard you should not fear competition. Because where there is competition there is usually a lot of search volume on a lot of diverse keywords. And, where there is competition there is usually a lot of money changing hands. Attack there with long content with diverse keywords and excellent quality. There is a good chance that you will earn traffic. Attack that keyword with multiple pages, each of excellent quality and targeting the long tail. One of more of those pages might eventually gain rankings for the short tail keyword.
Maybe you will not win if you fight. But you will never win if you run.
If you are doing the wrong things your visibility will go down. Has happened to lots of people who thought they were SEO Gurus and ran lots of client sites that got whacked by Penguin and other problems.
So, tell us what you are doing to increase your visibility and someone here in Q&A will probably tell you if it is helpful or not.
Before using these copied reviews it would be a good idea to check the "terms of service" on the websites where they are coming from. The authors of these reviews might hold copyright and the owners of the websites where they are posted might also claim copyright or an exclusive license to display them.
I really enjoyed Robert's answer because we all see so many of these DA and PA envy questions.
To build on Robert's theme of "leverage your advantages" - these directories are usually built by people who know very little about your local area or industry. They are also generally cookie-cutter sites built by factory workers who live 1000 miles away. For those reasons, it is often very easy for a local expert or an industry expert to build content that is vastly superior and to provide a landing page experience that impresses the visitor enough that he will share it with others. You probably also know the visitor better than the factories who build these sites too.
Put some time into your content and presentation. Winning there can significantly improve the success of your page in the SERPs. It can also significantly improve your chances of attracting the searcher to your business instead of the business of your competitors. Show your expertise!
We did some 301 redirects in early February. There are still some pages on the old domain hanging in the SERPs - however, the 301s are sending the traffic to the right place.
The more powerful your domain, the longer it can take for the pages to drop from the SERPs, because you have a lot of spiders coming in through existing links. Also, weak domains can take a long time to drop from the SERPs - they have lots of pages that are rarely crawled.
I know that this is not the type of response that you were looking for.... but I think that you have a tremendous opportunity. You already have multiple sites up and running. Now for the small cost of improving their content you will improve the performance of your entire business and the diversified product descriptions (and diverse title tags) will bring in more traffic from the long tail searches.
By mathematics the increased number of sales will be an awesome contribution to your profits, because you will gain economy of scale. You might even be able to hire a person to write new and better descriptions and the lift in your sales will fund their salary.
Over 95% of my revenue comes from organic search
Yay! Nice work! You are one of the few remaining businesses who are able to do this.
My ROI on AdWords is roughly zero.
Me too. I just did yet another experiment to convince myself that it is almost impossible for a small biz, a retail reseller, to make good money, even any money, using Adwords.
My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer?
My opinion on this is "NO". I would turn them off with confidence. I think that you will still get some of the sales that are currently coming in through Adwords.
First, could Google retaliate to my reduced ad spending by dropping my rankings?
I don't think that they will do this. I don't think that Google is vindictive in this way. Several years ago we used to run Adwords quite a bit. We would turn the ads on and off for employee vacations, sick days, and when our retail stock was low. Organic rankings never changed a bit.
Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
I doubt it. I think that lots of searchers skip over the ads. Any searcher who runs ad blockers probably skips over the ads while cursing. I think that dropping Adwords might increase the profit margin of your business because it was probably depressing the profit margin while you were paying for the ads.
I think you are a smart guy because you have done the math to figure this out. Most people who run Adwords are blissfully losing their shirts and pants.
Just a few years ago, internal links where hugely important.
Today, the impact is reduced, but I can still add a link to the persistent navigation of my website and the page pointed to by that link will move up in the SERPs. I can even add one link to the homepage of my website and that page will move up in the SERPs.
This might not be so true for nascent sites, but for mature and powerful websites the effect is obvious and strong.
Google uses logic. If you have lots of links to a page all around your site then that page must be pretty important. If there is a page deep in the bowels of your site and you link to it once from an obscure page then Google knows that the page is not very important.
Just so you know... there are people out there who will adamantly disagree with me.
When I post here, I am saying what I would do with my own websites.
If I was the web designer I would not use these links. If I was the web design client I would not want those links on my website.
My comments are related to a situation like this.
Egol.com is a webdesign business and designs a website for CarSeller.com. Egol.com puts links in the footer of CarSeller.com that point to his own website at Egol.com.
In my opinion, those links are manipulative if their anchor text is Egol.com and they are not nofollowed.
If they have anchor text of "Dallas Web Design" then that is really spammy.
I think that Google will consider the trust and the authority of the linking website.
Google will also consider the context and relevance of the page and the paragraphs and the sentences that are associated with the link.
So a link to a privacy site from a privacy page is relevant in my mind. Nobody knows what Google really thinks about these things, but to me the value of this link ranges somewhere between good and superb.
Designers want those links for their ranking value. That is manipulative intent.
Any good designer should know that Google dislikes site-wide footer links and links placed with manipulative intent. They should also know about nofollow.
These kinds of links will never be on one of my websites.
If I see code in a title tag, I will know that a dumb programmer worked on that site. It tells me that there could be other surprises waiting inside.
So, I will not click into that site. I will skip over it.
If
was in the titel tags of one of my sites we would do whatever is needed to get it out of there. We would work for an entire week to get rid of it because we don't want to be in the SERPs with our pants down.
GOOGLE: "Here are a few common examples of unnatural links that may violate our guidelines:"
These links are "manufactured" for the purpose of manipulating the search engines. That is exactly why a lot of web design firms place them in the footer of their client's websites.
**you are spammy if you put a link in the footer to your site? Is that correct? **
It's not spammy if you nofollow the link. That removes the manipulation.
You could add "Web design by Egol.com" to the footer in unlinked text and that brand mention might be helpful for your rankings without it being a link.
According to Google it is a link scheme. If the anchor text is keyword optimized then it is also linkspam.
The two affiliate sites are well etablished and huge sites, so I guess they know what they are doing...
Lots of affiliates are really smart people. They often have websites that are much more powerful than the vendors that they sell for. The result of that is that their sites will often displace the program site in Google search results - because they are more powerful.
Lots of people say that people who copy your content will not outrank you, but those folks need to upgrade their knowledge. If your content is published on more powerful sites or lots of less powerful sites you can be outranked or filtered from the SERPs.
If you tell these folks to take down what is currently published on their website or point rel=canonical to your site you run the risk of them refusing or taking your product off of their page and replacing it with your competitors product.
The best way to fix this is to look towards the future and have rules for all new affiliates that they must not republish content from your website. That will reduce the number of affiliates that you acquire and you run the risk of them writing really bad content that misrepresents your product.
Affiliates can be your strongest ally or your strongest competitor. Tread carefully.